Marketing Insider Group

JULY 16, 2025

Two innovations that are shaping the future of social media marketing are Instagram templates and AI-powered tools. In this article, we’ll explore how these tools are transforming the way companies approach social media marketing.

Transform

Sprout Social

JUNE 16, 2025

Staying up to date on ever-changing social trends and understanding what works for others in your network can provide the insights you need to create even more successful campaigns in the future. Social media marketing conferences offer the perfect opportunity for marketers seeking to advance their careers.

Social Media Marketing

Social Media Examiner

JANUARY 16, 2025

Are you looking for a proven way to grow your leads and sales without constantly creating new content? In this article, youll learn a proven framework to attract your ideal audience.

Marketing Strategy

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. Table of Contents What is a social media budget? Lets drill down even further.

Social Media Marketing

Marketing Insider Group

AUGUST 27, 2024

Content Marketing Content marketing is another vital strategy. Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert. This content should address common questions and challenges your audience faces.

Manufacturing

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

Social Media Marketing

SMA Marketing

JANUARY 16, 2025

When building a strong online presence, you may hear terms like “social amplification” and “social media marketing.” Social amplification is about getting more people to see and share content that’s already made. Social media marketing is about making new content.

Social Media Marketing

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI.

User-Generated

Sprout Social

JULY 30, 2025

Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task. When marketing efforts span multiple teams and channels, data becomes vast and fragmented, making it challenging to consolidate and analyze for clear ROI. What is content marketing ROI? ROI also shapes your career.

Content Marketing

Hootsuite

NOVEMBER 28, 2024

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. Source: Pinterest Read 23 Pinterest Demographics for Social Media Marketers for more on determining your target audience. Try it free today.

Gen Z

Social Media Examiner

JULY 11, 2024

In this article, we’ll explore developing a video content strategy.

Marketing Strategy

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. So, here, you outline your content.

Tentpole

Aspiration Marketing

JULY 9, 2025

Even the most brilliant content can fade into the background without a smart plan for getting it seen. That's where the often-underestimated power of content distribution comes in, proving that in the realm of content marketing, how you share is just as vital as what you create.

Content Marketing

Search Engine Land

JULY 23, 2024

Backlinks: Monitor the number and quality of external websites linking to your content. What does content marketing include? Blogging : Creating valuable blog content to attract and engage an audience. Video content : Producing videos to educate, entertain or inform your audience. What does email marketing include?

Digital Marketing

Buffer Marketing

JANUARY 7, 2025

Whether you're looking to automate marketing tasks, scale personalization, or increase your bandwidth, you'll find tools here to help. Social media AI tools Want to streamline your social media workflow? Buffer: Create social media posts and ideas Buffer (hi!

Price

Hubspot Marketing

JULY 22, 2024

For instance, when I'm filling out this section, I always pull insights from my SWOT analysis, my competitive analysis, and my general market research. If you also have a blog, it might be smart to leverage content marketing tools and repurpose long-form content into smaller social media posts.

Marketing Plan

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. These statistics confirm that AI is becoming a non-negotiable for social media marketing.

User-Generated

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Neither does Meta or any other big tech search or social platform. Your marketing goals and Google’s profit model are not aligned.

SEO

Marketing Insider Group

SEPTEMBER 3, 2024

This article presents a giant compendium of digital marketing checklists, guiding you through every key aspect of the field so you can confidently navigate your marketing journey and achieve success. Content Marketing Checklist 1. Social Media Marketing Checklist Image Source 1.

Digital Marketing

Hootsuite

JULY 26, 2024

There are solid competitive analytics features here, but they lack some of the customization options savvy social marketers may look for. See how Sprout Social compares to Hootsuite. BuzzSumo Source: BuzzSumo BuzzSumo is a content marketing tool designed to provide data to guide marketing decisions.

Analytics

Hubspot Marketing

NOVEMBER 5, 2024

In B2B sales, though, the target audience is a wide range of people, from the CEO to the director of marketing to the content marketing manager. Messaging and Marketing How you market your products or services also varies slightly depending on your market.

B2C

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Martech tools: HubSpot: For content management and analytics. Updated answer: Sure!

Whitepaper

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Marketing Job Skills Similar to job requirements and qualifications, this section should state what technical and/or soft skills are needed for a candidate to perform in the role.

Management

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Hootsuite

NOVEMBER 21, 2024

Source: NikkieTutorials Additionally, long-form videos and articles improve backlinks and provide opportunities for repurposed content. They also support your content marketing strategy and can become pillar pages that feed other forms of content across your marketing efforts. Source: @westpointcycles The takeaway?

Social Media Marketing

Vertical Response

JULY 29, 2024

Different channels, such as email, websites, blogs, YouTube, and social media, can engage various segments of your audience in unique ways. Prioritize growing channels relevant to your audience when planning a social media marketing campaign.

Key Performance Indicator

Hubspot Marketing

DECEMBER 4, 2024

Denhoff says that by talking to our customers and evaluating how our Marketing Blog performed, we determined that Masters in Marketing is speaking to digital marketers — “people who operate channels like websites, social media, email, SEO, and content marketing.

Education

Businesses Grow

SEPTEMBER 30, 2024

And I’d like you to consider this alternative thinking as a possible competitive advantage … Marketing lemmings The biggest problem with marketing, and especially social media marketing, is that “best practices” are so well known and so easily absorbed. And I was a big rule-follower.

Social Media Marketing

Buffer Marketing

JANUARY 8, 2025

In my own test-and-learn experience, I tried crossposting from X, where I was building an audience of e-commerce marketers, to LinkedIn, where I had more connections in the content marketing world. While my LinkedIn posts about content marketing and work culture usually get decent engagement, the e-commerce posts fell flat!

Energy

Sprout Social

NOVEMBER 20, 2024

Earned media is most commonly relevant in the realm of social media, where user-generated content, influencer collaborations and online conversations can significantly impact brand perception. It also is relevant in public relations, content marketing and event marketing.

Key Performance Indicator

Buffer Marketing

SEPTEMBER 23, 2024

Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy. Use these times as a starting point to give your content the best possible chance of success.     In both cases, we found some clear patterns.

Analytics

Zumvu

JUNE 17, 2025

Contact our news team at info@zumvu.com Know More Featured Reviews Get Featured Sales & Marketing , Content Marketing Content Fuel: Automate your Content Creation with SEO Writing Service Feb 10, 2021 Sales & Marketing , Video VEED Review: Is it worth your consideration?

Finance

Use Insider

NOVEMBER 29, 2024

This is the same Neil Patel, sharing his insights alongside Eric Siu, CEO of marketing agency Single Grain. The Marketing School podcast covers a wide range of topics, including: SEO, social media marketing, influencer marketing, content optimization, industry trends, and new technologies.

Millennials

Martech

MAY 20, 2025

Methodology The report surveyed nearly 1,900 marketing and business leaders in core digital marketing areas like content marketing, social media marketing, email marketing, analytics, advertising and SEO. It was conducted from February to April 2025. The full report can be found here.

PR

Hootsuite

APRIL 22, 2025

Marketing on Facebook doesnt have to cost a lot, either. Whether youre just starting out with social media marketing or youve had a Facebook Page since 2007, these tips will get you the best possible Facebook marketing ROI. What is Facebook marketing? Try it today.

Gen Z

SocialPilot

JUNE 18, 2025

Their approach reduced social media marketing costs and helped grow the brand to a $1.2 Here’s what works: Create content addressing pain points (how-tos, tips) Offer value upfront (free templates, checklists) in exchange for contact info Use strong CTAs (e.g., “DM See how they engage with their community without fail.

Real Estate

Martech

MARCH 3, 2025

Dig deeper: Beyond the funnel: A new approach to content marketing The three pillars of true thought leadership True thought leadership isn’t about getting as many followers as Mel Robbins or Gary Vee. You’re not leading anything because your customers aren’t listening.

Thought Leadership