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What makes content go viral, backed by research

Martech

Content with heightened emotional intensity can increase engagement scores by up to 24% Emotional resonance is the single largest contributor to engagement, accounting for nearly 40% of overall interaction. Dig deeper: Why we care about content marketing 3. not just “Oh, that’s interesting.”

PR
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SEO in the AI Era: 3 Ways to Adapt Your Strategy (and how to get AI to mention your brand)

Orbit Media Studios

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Everything before this time was pre-AI. Don’t despair.

SEO
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Your audience isn’t who you think — AI knows better by Plus Company

Martech

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Take target market identification, for instance.

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The Prompt Library Starter Kit: 20 AI Prompts for B2B Lead Gen Marketers

Orbit Media Studios

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

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Why Is Content Marketing Important (Especially in 2025)?

Exposure Ninja

In 2025, content marketing isn’t optional. Content is how you get found, earn trust, nurture your audience, and drive sales. When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock.

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The Most Effective B2B SaaS Marketing Tactics — Everything I Know as a Marketer

Hubspot Marketing

Content Marketing and SEO In my experience, content marketing and SEO play a major role in building awareness and generating organic leads. Their endorsements often outperform traditional ads in converting leads within targeted markets. It plays a key role in driving scalable growth for SaaS businesses.

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A co-pilot approach to genAI (with prompt examples)

Martech

Here are some sample queries that might help: What information would help a marketer understand how to enhance their marketing using AI and marketing analytics? What information would help my target marketer do her job? What research studies about AI and marketing analytics would support the average B2B marketer?