Orbit Media Studios

MAY 24, 2023

Andy’s prompt: Build a persona for a Marketing Director of a $10M non-profit in the midwest US with a mission to provide better access to healthcare resources in under-served communities. The goals of this person are to create more effective fundraising campaigns through digital marketing and also to promote their events.

Non-Profit 121

Non-Profit Health Finance Social Media Marketing 121

Customers.ai

DECEMBER 12, 2023

Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions. Inventory management and secure payment processing capabilities streamline operations.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Martech

MARCH 16, 2022

As chat software users ourselves, we’re advocates of using conversational marketing to engage with website visitors and are looking forward to this feature. For example, you might upload your target account list and create a unique conversation with them versus all other visitors. Processing.Please wait. Why we care.

User-Generated 111

User-Generated Management Digital Marketing Conversational Marketing 111

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Martech

AUGUST 18, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, where do automation and creativity converge in marketing? Chris Wood, Editor. Email automation is never ‘set it and forget it’. Read more about Fabrick here.

Transform 126

Transform CMO Marketing Marketers 126

Martech

JULY 21, 2022

Instead, it’s live in the market, and there are learnings based on data and analytics that can be discussed. Get the daily newsletter digital marketers rely on. Marketers have access to plenty of data, but too often they’ve moved on to the next project or campaign before anything is done with that data.

Marketing 111

Marketing Marketers Analytics Digital Marketing 111

Duct Tape Marketing

JANUARY 8, 2024

Productizing also allows agency owners to save time focusing on crafting high-quality content rather than being bogged down by project management intricacies every step along the way. Revolutionize your agency with productized services—like a 3 item coffee shop menu for digital marketing.

Product Marketing 64

Product Marketing Product Transform CMO 64

Use Insider

AUGUST 20, 2023

Centralized customer data management Insider unifies all your customer data (across multiple martech platforms) to create a single source of truth. Coupled with other Insider tools, such as personalization templates and messaging apps, we could push relevant content to our customers and get the clicks and conversions we wanted.”

Product 52

Product User-Generated Customer Journey CRM 52

Use Insider

FEBRUARY 16, 2022

This means getting close to the patterns of the customer journey , rather than following each customer’s journey – Digital Marketing Institute. Starting today, marketers should start building and expanding their first-party data strategies before third-party cookies vanish. ” – Hubspot. – Forbes.

Customer 52

Customer CRM eCommerce Customer loyalty 52

Marketing Insider Group

OCTOBER 15, 2013

By helping sales reps present themselves in the right light, guiding them in establishing relationships and authority, and feeding them the information they need to contribute to the conversation, marketing can set sales reps up for success. This is a chance for marketing to make a direct impact on revenue.

CMO 87

CMO Marketing Marketers User-Generated 87

Duct Tape Marketing

DECEMBER 10, 2015

As a digital marketer who works primarily within the startup space, I am constantly under the gun to create low-budget marketing initiatives that drive growth but are still simple enough for a single (often non-marketing) person to carry out. Drew Frayre is a digital marketing analyst at Chimaera Labs.

Email Marketing 45

Email Marketing Food Marketing Marketers 45

Martech

NOVEMBER 15, 2023

While it may not be possible to stop marketing from being impacted in a downturn, there is an opportunity to try and mitigate how much marketing is impacted by drawing a straight line from marketing performance to business performance. Customer relationship management (CRM). Customer experience and journey management.

Communications 99

Communications Customer Acquisition Finance Analytics 99

Sprout Social

MARCH 30, 2023

The future of digital out-of-home is brighter than a Times Square billboard. As uncertain economic conditions continue and technological innovations bloom, digital out-of-home is growing into a popular form of digital marketing.

Key Performance Indicator 101

Key Performance Indicator Food Advertising Advertisers 101

Content Marketing Institute

JANUARY 14, 2019

Ardath Albee, who has been a longtime pioneer in our industry, spoke about “ lifecycle marketing ” on the Marketo blog. She talks about shifting from “buying journey funnels” to “full-on customer lifecycle management.”. Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose.

Whitepaper 103

Whitepaper B2C Marketing Marketers 103

Sprout Social

NOVEMBER 16, 2021

Paid : Conversion rate, return on ad spend (RoAS), cost per conversion. Marketers who are diligent about tagging outbound content have the ability to conduct more granular analysis. It’s important to note that conversational commerce isn’t solely about net-new sales. form submissions, purchases).

Transform 138

Transform Customer Journey Shoppers Customer loyalty 138

Marketing Insider Group

MARCH 28, 2024

Image Source: Visme To get started, read through these two resources: Content Marketing Strategy: A Definitive Guide How To Develop A Content Marketing Strategy (With Examples) Start by creating a content marketing strategy for the first 90 days of 2023. Then, it’s time to manage and execute your plan.

eCommerce 79

eCommerce Shoppers User-Generated Promotion 79