Backlinko

JANUARY 23, 2025

If youd like to learn about the state of PPC in 2025, find the latest data on PPC usage, most used ad platforms, and PPC benchmarks, weve curated a list of 24 essential PPC statistics to help you answer these questions. billion in 2024, showing an 11.1%

B2C

Hubspot Marketing

NOVEMBER 18, 2024

Does this mean there’s no data or benchmarks to follow? When I looked into the research available, I found some overall industry benchmarks as a starting point. According to The State of Influencer Marketing Benchmark Report 2024 , the top five social media platforms for pursuing influencer marketing include: TikTok (68.8

Influencer Marketing

Martech

OCTOBER 18, 2024

These numbers are self-reported, and it’s wise to keep that in mind. Ads, posts, conversations, messages, etc. New campaign objectives are being added — including brand awareness, engagement, website conversions and video views. Custom reports: Create custom reports based on specific needs and goals.

User-Generated

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. At right, orange tabby wrapped in orange slice paper.) AdCreative.ai

Food

Sprout Social

NOVEMBER 19, 2024

To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators. These benchmarks are useful because they put a greater focus on an influencer’s tier or size.

Gen Z

Sprout Social

SEPTEMBER 26, 2024

Plus, you should consider the benchmarks in your industry to see what’s a good engagement rate for you. Run an Instagram competitors report to get a better idea of typical engagement rates in your industry. Statista reports that the average influencer engagement rate on Instagram is 1.85%.

User-Generated

Sprout Social

NOVEMBER 20, 2024

But in today’s data-driven world, where we can track everything from website clicks to conversions, is EMV still a relevant metric? Earned media is most commonly relevant in the realm of social media, where user-generated content, influencer collaborations and online conversations can significantly impact brand perception.

Key Performance Indicator

Sprout Social

JUNE 13, 2025

Viewers often arrive on YouTube with a search mindset, ready to learn or act, translating to high intent and stronger conversion potential. Your paid media might report on return on ad spend (ROAS). Paid YouTube marketing KPIs Start by mapping the major steps between audience exposure and conversion.

Analytics

SocialPilot

JULY 12, 2024

Branding Analysis Also known as brand sentiment, this key metric dives into conversations and mentions about your brand to help you understand how people perceive it on the internet. It exposes their share of voice, helps you establish benchmarks, and finds potential gaps in their strategies that you can exploit to stay ahead of them.

Analytics

The Marketing Operations Leader

JANUARY 2, 2025

By the end of the year, he had hands-on experience with email automation, list segmentation, and campaign reporting. Report Generation: Learn to create dashboards and reports that track KPIs. Make reporting a routine to understand the impact of your work. Use these to benchmark your team’s progress.

Non-Profit

SocialPilot

JANUARY 21, 2025

Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. Think of it as a real-time report card for your social media strategy. Competitor Comparisons: Benchmark your brands visibility against industry leaders.

Analytics

Backlinko

OCTOBER 23, 2024

Navigate to Reports > User Attributes > Demographic details. Go to Reports > Tech > Overview in Google Analytics to see what browsers and operating systems your audience uses. View the reports to see how your site’s keywords perform against your competitors. There, you’ll see a geographic breakdown by country.

Marketing Strategy

Martech

AUGUST 2, 2024

The statistics come from Bluecore’s “2024 Benchmark Report.” Ecommerce retailers will collect transaction data at the point of conversion, but will they recognize that buyer when they reappear? The full report can be found here. The full report can be found here. More angles on buyer behavior.

Retail

Vertical Response

NOVEMBER 10, 2024

Understanding industry benchmarks is also crucial, as metrics like open rates and engagement can vary significantly between sectors. Utilizing industry averages guides marketers in determining optimal email frequency based on established benchmarks. Analytics tools optimize email frequency by monitoring campaign performance.

B2C

Sprout Social

JULY 30, 2025

For example, the Content Studio’s The State of (Dis)Content report found that over half of content marketers have complicated feelings or are dissatisfied with the work they produce. Sprout Social’s 2025 Content Benchmarks Report highlights this dynamic. ROI also shapes your career. The real challenge is calculating return.

Content Marketing

Sprout Social

JULY 15, 2025

That way, you can create presentation-ready analytics reports to showcase the impact of your strategies and share insights with key stakeholders through shareable links. Sprout’s Premium Analytics further enables you to select performance metrics that align with your X/Twitter goals.

Analytics

Buffer Marketing

DECEMBER 5, 2024

  Create professional social media reports in as few as two clicks Ditch that old spreadsheet and presentation you spend hours copying and pasting every month. Buffer creates downloadable custom reports for you — and you can even add your branding. Great for sharing with CEO's and brand sponsors.

Analytics

Sprout Social

JUNE 11, 2025

We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. The same report found consumers want brands to prioritize audience interaction and original content. But what does it mean to be bold?

Branding

Sprout Social

NOVEMBER 25, 2024

In The 2024 Influencer Marketing Benchmarks Report , we found over 80% of marketers agree that influencers are an essential part of their overall social media strategy. Social media marketers understand how pivotal influencers are to the success of their brand. Who should you partner with? How do those brands compare to your brand?

Influencer Marketing

Sprout Social

NOVEMBER 4, 2024

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. The Sprout Social Index™ is our annual data report that speaks to the entire marketing industry. What does this process look like in practice?

Whitepaper

Sprout Social

JULY 31, 2024

If the team has set SLAs, this calculation will also consider if it’s reaching the response time goals and benchmarks set for the team to hit. Tracking first reply time enables you to identify patterns and bottlenecks in your response process as well as measure your team’s performance against benchmarks.

Customer

Search Engine Land

SEPTEMBER 10, 2024

Dig deeper: How to benchmark PPC competitors: The definitive guide 2. We often focus on getting a click and not enough on what we can do to turn that visit into a conversion. Review your Auction Insights Inside Google Ads, you’ll find a very helpful report called Auction Insights under the Insights and Reports section.

Advertising

Backlinko

JULY 15, 2025

This sets you up for faster wins, better conversion rates, and less competition. Then, go to “ Reports ” → “ Engagement ” → “ Landing Pages ”: This report shows you which pages users land on first when they visit your site. Scroll to the “All keyword details for [your site] report.” And find content gaps worth filling.

Customer

Sachs Marketing Group

MARCH 12, 2025

You will also learn about conversion signals, smart bidding, and campaign structuring , ensuring your PMAX campaigns drive real patient engagement and return on investment (ROI). Driving more conversions (appointments, sign-ups, inquiries) with automated bidding and targeting.

User-Generated

Buffer Marketing

AUGUST 7, 2024

In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms. Influencers have become powerful voices in shaping consumer behavior and brand perception.

Influencer Marketing

SocialPilot

JULY 24, 2024

Tracking KPIs such as website traffic, lead generation, and conversions originating from social media helps you understand the true ROI of your social media efforts. Conversion rate Conversion rates are one of the most prominent metrics most companies track because they tell you how much revenue your social media marketing is generating.

Key Performance Indicator

Hootsuite

NOVEMBER 4, 2024

You’ll see detailed reports of top interests. Plus, you can track relevant conversations, topics, and hashtags over time. Or should you be aiming to nudge your audience toward conversion behaviors? How to get these insights Find these social conversations using a social listening and competitor analysis tool.

Analytics

Hubspot Marketing

NOVEMBER 15, 2024

Direct sales conversations and promotions. Salesforce’s latest State of the Connected Customer report found that “79% of customers expect consistent interactions across departments, yet 55% say it generally feels like they're communicating with separate departments rather than one company.” PR and earned media.

CMO

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. While important, improving conversion rates involves more than just landing pages.

Price

Backlinko

SEPTEMBER 6, 2024

But those same marketers report issues like: Steep learning curves Lack of qualitative insights Difficulty translating data into insights Ready to make the switch? Look for a GA4 alternative that’s easy to navigate and lets you set up reports in minutes. Find a tool with built-in reporting templates to reduce setup time if needed.

Analytics

Hootsuite

JULY 15, 2025

Learn how to find them, track them, and report on them in this guide. Get a free social media report template to easily track and measure performance against your KPIs. Get a free social media report template to easily track and measure performance against your KPIs. Make reporting easier. Drive website traffic?

Analytics

SocialPilot

JULY 9, 2025

Whether you’re managing a growing startup, a local service, or a global brand, knowing which review platform aligns best with your strategy can directly affect your visibility, reputation, and conversion potential. It’s widely used by e-commerce, SaaS, and service-based businesses aiming to build trust and improve conversions.

Management

Litmus

JUNE 17, 2025

An email without personalization is like limiting a conversation to small talk – ‘how’s the weather? White Head of Research at Oracle Spam placement is on the rise (and AI might play a role) Validity’s Deliverability Benchmark Report found that global spam placement rates almost doubled from Q1-Q4 2024. They don’t like that.

Branding

Hootsuite

MAY 28, 2025

Hootsuites AI-powered social listening tool analyzes millions of conversations across social media. Conversation clusters help you identify social media accounts that offer compelling social proof. Its automated workflow tool simplifies management, approval, and reporting on influencer content.

Influencer Marketing

Hubspot Marketing

JANUARY 16, 2025

I even have a metric that one entrepreneur says can impact conversions by 50% measured using a free tool. 93% of marketers with a single source of truth for data report that it's beneficial for their organization, but only 65% of marketers actually have one. Conversions. Let's get scoring! Why is content scoring important?

Analytics

Martech

SEPTEMBER 24, 2024

Companies are backing off from investing in that sure thing and going after the shiny new toys, according to recent reports. I’ll continue that conversation here with advice for helping you stem the tide of permanent email cutbacks and rethink ways to make email even more valuable — and, I hope, more reduction-proof — in 2025.

CMO

Buffer Marketing

JUNE 26, 2025

This living resource curates every original data report we've published, from platform-specific trends to posting strategies that actually work. Engagement benchmarks and posting behavior These reports will help you understand what’s normal on social media — and what it takes to stand out.

User-Generated