Hubspot Marketing

MARCH 19, 2024

While I’ve yet to buy something on social media (I’m afraid of scams), the draw is certainly there for me and my consumer peers — 56% of them say they’ve bought something based on an ad they saw on TikTok. So, why do consumers engage more with short over long-form content? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hubspot Marketing

DECEMBER 1, 2023

Today, most generations see social media as their preferred platform for product discovery, while 87% of social media marketers who sell on their channels say its effective. Nearly 60% even note social media sales have increased year over year.

Price 95

Price CRM Social Media Marketing Management 95

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Here’s how.

Customer 109

Customer Transform Communications Promotion 109

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. When you do, your brand’s message resonates with an already engaged audience.

Influencer Marketing 106

Influencer Marketing Transform Marketing Marketers 106

Customers.ai

JANUARY 8, 2024

Convert Website Visitors into Real Contacts! Wouldn’t it be even better if you could capture their work email addresses, names, and company information to put into your sales and marketing funnel? Convert Website Visitors into Real Contacts! Capture and engage your first 500 website visitor leads with Customers.ai

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Buffer Marketing

FEBRUARY 20, 2024

Most marketing advice you hear today revolves around online media: how to make short, quippy social media posts or write great emails and blog posts that attract clients, for example. ” This simple intro is what led to that first high-ticket client that I signed in three weeks and that first $10,000 month of sales.

Transform 85

Transform PR Marketing Strategy Communications 85

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 140

Analytics User-Generated Key Performance Indicator Social Media Marketing 140

Martech

APRIL 23, 2024

In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance. The data analyzed can include website and app engagement, customer sentiment and social media activity, as well as contextual data like location and even weather.

Analytics 103

Analytics Logistics CRM Customer Journey 103

Customers.ai

DECEMBER 27, 2023

In the world of sales and marketing, making meaningful connections with customers and potential customers is an absolute must. We’ll define lead enrichment, unravel the intricacies of the process, and highlight its crucial role in modern marketing and sales strategies. Enter lead enrichment. What is Lead Enrichment?

Transform 113

Transform CRM User-Generated Management 113

Customers.ai

FEBRUARY 7, 2024

He’s all about making brands matter more in people’s lives, shifting from just catching eyes to truly engaging hearts and minds. Jumping into the ad scene is like entering a party where everyone’s talking at once. You’ve gotta know who to listen to. Want to navigate the ad world like a pro?

Transform 103

Transform eCommerce Non-Profit Advertising 103

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated retailers face a formidable challenge— converting anonymous website visitors into loyal customers. These challenges are real and they are changing how you have to think about your marketing and sales efforts.

Transform 117

Transform Customer Journey Marketing Marketers 117

Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience.

Promotion 103

Promotion B2C Retail Direct Mail 103

Customers.ai

DECEMBER 29, 2023

Convert Website Visitors into Real Contacts! Think about it – with information on who your visitors are and what they want, you can actually tailor your marketing strategies, product promotions, and engagement tactics to the individual. Personalize Messaging to Drive Engagement As marketers, communication is all we have.

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Rock Content

MARCH 14, 2024

Many marketers struggle to brainstorm new content ideas and generate engagement. The Solution: Personalization is the Key Understand your audience: conduct surveys, analyze social media conversations, and leverage website analytics to discover their needs and interests.

Whitepaper 103

Whitepaper User-Generated eBook Health 103

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Additionally, 40% have experienced increased lead generation and sales outcomes due to influencer marketing. Like other social media sites, LinkedIn attracts professionals from various industries.

Influencer Marketing 127

Influencer Marketing Whitepaper User-Generated Marketing 127

Martech

NOVEMBER 20, 2023

It organizes and clarifies the path to your audience, providing your team with actionable insights that drive sales and marketing success. Track customer interactions like email clicks and website visits to map out their interests and engagement peaks. The benefits of dynamic email content include: Boosted engagement.

Email Marketing 129

Email Marketing Transform Whitepaper Marketing 129

Search Engine Land

NOVEMBER 27, 2023

To find keywords that actually lead to sales, it’s important to explore other sources that combine website traffic with actual conversions. This approach also works for other indirect conversions, like those from social media, PPC ads or blog content. Now, compile the ones most like the reasons you’re getting sales.

SEO 124

SEO PR Law eBook 124

Hubspot Marketing

JANUARY 13, 2023

Marketing qualified leads are contacts who've engaged with your marketing team's efforts but aren't ready to receive a sales call. Sales Qualified Lead (SQL). Sales-qualified leads are contacts who've taken actions that expressly indicate their interest in becoming paying customers. Marketing Qualified Lead (MQL).

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Martech

JANUARY 26, 2024

Key decision-makers are founders, heads of sales or heads of marketing and C-level executives in the same fields. These companies aim to streamline their sales, enhance in-house sales departments, save resources on lead research and qualification and acquire a stable and predictable flow of appointments that will likely convert into sales.

Customer 121

Customer Manufacturing Market Segmentation User-Generated 121

Scoop.it!

APRIL 11, 2024

According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. 90% of webinar users leverage engagement tools like slide sharing, polling, and passable microphones. Moz is an excellent example of a brand leveraging webinars to engage its audience and grow a community.

Content Marketing 85

Content Marketing Branding Marketing Marketers 85

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. The visualization helps strategists find hidden patterns, trends and correlations.

Transform 111

Transform Manufacturing Pharmaceutical Analytics 111

Customers.ai

NOVEMBER 29, 2023

In the world of B2B sales, reaching your target audience has become a bit like finding a needle in a haystack. For years, B2B sales teams have relied on tools like Demandbase, ZoomInfo, and Clearbit to identify who has visited their site. What is B2B Outbound Sales? B2B Outbound Sales FAQs What is B2B Outbound Sales?

Transform 111

Transform CRM Key Performance Indicator Analytics 111

Customers.ai

JANUARY 24, 2024

It’s the process of cultivating relationships with potential customers at every stage of the sales funnel, and throughout the buyer’s journey. It’s the process of cultivating relationships with potential customers at every stage of the sales funnel, and throughout the buyer’s journey. Let’s dig in.

Outbound Marketing 106

Outbound Marketing User-Generated Price Digital Marketing 106

Martech

NOVEMBER 15, 2023

For instance, Amazon Prime Big Deal Days drove sales in October. And 22% of shoppers rely on ecommerce sales days like Prime Day for all of their holiday shopping, while 40% say they rely on those days to complete approximately half of holiday purchasing. How are holiday shoppers processing this change in the calendar? A survey of U.S.

Shoppers 116

Shoppers eCommerce Shipping Retail 116

SocialPilot

MARCH 8, 2024

Perfect, you have got your client’s attention and moved them to the consideration stage in your sales funnel. Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something my friend is a fine-looking “ Social media proposal ”.

Social Media Marketing 80

Social Media Marketing Price Analytics Energy 80

Unbounce

JUNE 28, 2022

Online sales are expected to make up 22.3% of retail sales overall by 2023. A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce. Source: Target/Instagram.

eCommerce 144

eCommerce Shoppers Retail Customer Journey 144

Digital Marketer

FEBRUARY 6, 2024

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering community engagement, and enhancing your brand’s image.

Branding 96

Branding User-Generated Key Performance Indicator Promotion 96

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a social ad?

Advertising 107

Advertising Advertisers Thought Leadership User-Generated 107

Search Engine Land

NOVEMBER 1, 2023

While SEO and PPC are well-known strategies for enhancing online visibility, it’s essential to explore emerging and overlooked opportunities like retail media and social media, including social search. Retail and social: Why should you care? Learn their mechanics.

Retail 101

Retail Branding User-Generated SEO 101

SMA Marketing

JANUARY 11, 2024

CAC Customer acquisition cost (CAC) is a key metric that businesses use to calculate the expenses incurred in acquiring customers and evaluate the profitability and efficiency of their sales. It also stretches into email and social media marketing and some other activities you might need to do. PPC PPC stands for pay-per-click.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Neil Patel

JULY 28, 2021

Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

User-Generated 141

User-Generated Analytics B2C Entertainment 141

Buffer Marketing

APRIL 11, 2024

Startup strategies to steal When it comes to nonprofit marketing, channel your inner tech exec: Leverage data, technology, and digital content so your people can focus on strategy, sales, and growth. Which emails, social posts, or web pages are people viewing and interacting with? Make social media collaboration faster and easier.

Energy 107

Energy Marketing Marketers Direct Mail 107

Hubspot Marketing

APRIL 2, 2024

More than half routinely make purchases using their smartphones, and 55% of shoppers make mobile purchases after finding products on social media. Responsive web design is no longer a suggestion — it’s a critical investment to build your brand awareness, diversify your user experience (UX), and convert more site visitors.

Shoppers 100

Shoppers Price User-Generated Customer 100

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. We spoke to several social selling experts to understand what it means and its value to salespeople.

Education 133

Education Real Estate User-Generated Place 133

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencer marketing encompasses the entire customer journey Kennedy says people often think about ROI as it relates to sales, but influencer marketing has changed the game.

Influencer Marketing 106

Influencer Marketing Customer Journey Health Marketing 106

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 120

Inbound Marketing Whitepaper Real Estate Non-Profit 120