CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story.

User-Generated 127

User-Generated Copywriting Marketing Automation Platform eBook 127

Hubspot Marketing

OCTOBER 25, 2023

Good writing matters in marketing. In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. Your CTA might prompt people to do one of the following actions: Subscribe to your email newsletter. Download an ebook.

Whitepaper 110

Whitepaper Copywriting User-Generated PR 110

Hubspot Marketing

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). Take, for example, WaitButWhy.

eBook 142

eBook Copywriting User-Generated Entertainment 142

Rock Content

FEBRUARY 15, 2024

But what it means to deliver one changes along with the field, so product designers and marketers need to keep up. However, it’s also recommended to perform a fresh review if there are significant changes regarding your target audience or the general market. What Are the Principles of Great UX Design?

Copywriting 81

Copywriting Energy eBook Product 81

Litmus

JUNE 12, 2020

Most spend weeks producing an email, and the bigger the team, the longer the production cycle. So, what goes into getting an email ready to send? What we call the “pre” pillar of your email marketing program includes: Email conception and planning. Copywriting. Graphics + design. Coding and development.

Copywriting 72

Copywriting eBook Email Marketing Branding 72

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. The Ultimate List of Types of Marketing. Account-based Marketing. Brand Marketing.

Stealth Marketing 143

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 143

AWeber

DECEMBER 5, 2022

Communicate like a human and a friend, not an automated marketing robot. Even though you’re writing an email, you want your content to feel like it was written by a human who’s speaking to other humans. Some email copywriters imagine their ideal reader sitting across from them as they write. Avoid marketing jargon.

Customer 96

Customer Shipping Direct Mail Copywriting 96

Martech

MARCH 13, 2023

ChatGPT’s launch in November 2022 spurred a debate among marketers. Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI.

Whitepaper 77

Whitepaper Copywriting Transform User-Generated 77

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

CMO 117

CMO Marketing Marketers SEO 117

Litmus

OCTOBER 28, 2021

We recently wrapped up the second (and final) day of Litmus Live—THE conference for email marketers. Our notebooks are filled with takeaways from our phenomenal lineup of marketing leaders and email marketing experts. Great marketing keeps ‘the jaguar effect’ in mind. Missed out on Litmus Live 2021?

Email Marketing 86

Email Marketing Copywriting CMO Communications 86

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

You need content to fuel your social marketing , email marketing, lead nurturing, and scoring.Your content needs to be thought provoking, inspiring, and it needs to have the right ingredients to incite an emotional response from your audience. What does a content marketer do? Partner ebook co-creation. Whitepapers.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Neil Patel

MARCH 15, 2021

Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. Despite the rise of social, people use email more than other platforms.

Email Marketing 145

Email Marketing Whitepaper Marketing Marketers 145

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Litmus

JULY 17, 2019

And email subscribers themselves are more diverse than at any other point in email’s 47-year history. But what does all of this change mean for email marketers? . There’s a misconception that optimizing your emails for accessibility is hard. Introducing the Ultimate Guide to Email Accessibility.

Copywriting 61

Copywriting Email Marketing Branding eBook 61

AWeber

SEPTEMBER 19, 2023

Amazon identified a hole in the market for buying books online. If you choose yours well—a combination of built-in market demand and an underserved customer base—every other step on this list will be easier. If so, that’s a clear indication of market interest. Amazon’s leadership had to choose which niche to start with.

Shipping 64

Shipping Transform SEO Promotion 64

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 111

Email Marketing eCommerce Marketing Marketers 111

Neil Patel

APRIL 20, 2021

More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. Influence marketing is here to stay, so you should embrace it. But guess what?

Millennials 137

Millennials User-Generated Education Advertising 137

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Don’t be afraid to offer a free trial or a free ebook. There are at least 8 ways to convert these free members into paying customers through email marketing. Not all call to action messages are created equal.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Exposure Ninja

SEPTEMBER 18, 2023

So, you’ve decided you want to learn how to do marketing. There are so many types of marketing, channels, and skills you need — where do you start? If you’re unsure what type of marketer you want to be or where to learn the skills you need to become a marketer, you’ll have a much better idea by the end of this guide.

PR 52

PR Copywriting Marketing Marketers 52

Digital Marketer

FEBRUARY 23, 2023

The marketers who embrace change will see their capabilities expand faster than they ever thought possible. Marketers who hide or ignore the trends will be left behind. Let’s start with the negative way… The Lost Marketers on the Beach All the marketers sat on a beautiful beach that went on far as the eye could see.

Energy 81

Energy Copywriting Marketing Marketers 81

Unbounce

MARCH 12, 2024

In fact, the digital ecommerce market is projected to reach $10.3 E-learning’s growing popularity The global e-learning market was estimated to be worth $210.1 Wide reach and market expansion Digital breaks down borders, opening up a world where your next customer could be from anywhere.

Product 59

Product eCommerce eBook Shipping 59

Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR 52

PR Marketing Marketers User-Generated 52

Litmus

JULY 25, 2019

At Litmus, we’ve invested in tools to help make more accessible emails , talked about it on our podcast , and written about it extensively in The Ultimate Guide to Email Accessibility ebook. And, at Litmus Live , we have a number of amazing talks lined up on creating more accessible emails for subscribers. .

Email Marketing 60

Email Marketing Logistics Health Retail 60

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. How to Measure Content Marketing. Content Marketing Tools.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Neil Patel

JANUARY 20, 2021

Knowing this, should marketers really worry about organic reach? It also happens to be the linchpin of any successful marketing campaign. Social media marketing should show your funny or creative side like Nutella. You’ll have better posts and page insights to tailor your marketing efforts. Yes and yes. Here’s why.

User-Generated 145

User-Generated Promotion Social Media Marketing Branding 145

AWeber

DECEMBER 13, 2023

Product landing pages are a budget-friendly marketing tool that can help increase product sales and provide valuable data and insights on customer behavior. Landing pages also provide a smooth customer experience that guides people through the most critical part of your marketing funnel: making the sale.

Product 104

Product Price Copywriting Shipping 104

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing is, well, marketing your SaaS products, which are often subscription-based.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing is, well, marketing your SaaS products, which are often subscription-based.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

CXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. It uses marketing to raise brand awareness and get people excited about your products or services. Demand generation marketing isn’t one single strategy or activity. Some marketing tactics (e.g.,

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Litmus

JANUARY 3, 2019

It’s no different in email marketing. But creating effective welcome and onboarding emails is hard ! Live Optimization is one of the most popular sessions at our Litmus Live conferences because our panel of email experts helps marketers improve real-life emails and everyone learns in the process.

eBook 62

eBook Copywriting Email Marketing Marketing 62

Litmus

APRIL 29, 2021

Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. As much as we may have this in mind, there are a number of forces working against marketers from achieving this that an email brief could solve. Your initial plan for an email isn’t very well thought out.

Copywriting 134

Copywriting Key Performance Indicator Email Marketing CMO 134

Unbounce

OCTOBER 20, 2023

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. Wasting precious time and money on ineffective PPC campaigns? Pray for failure.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

CXL

OCTOBER 1, 2022

Those places where your buyers are being actively influenced by the marketing activities you cannot track are called: the dark funnel. The dark funnel refers to the different places where buyers engage and make decisions that marketing teams can’t attribute. industry conferences, marketing meetups, VC groups, etc.). Events (e.g.,

SEO 86

SEO User-Generated Branding Copywriting 86

Orbit Media Studios

NOVEMBER 21, 2022

Keep the masses away and let the marketing team do what they do best. As a copywriter who’s faced revision by committee, I see their point — and use that anecdote whenever I can because you shouldn’t argue with babies. Marketing and Sales. Copywriting Pro-tip: Avoid the word “success.” Their theory?

Copywriting 63

Copywriting Logistics Customer Marketing Strategy 63

AWeber

JANUARY 23, 2024

Sending email newsletters is widely recognized as one of the most effective ways to reach, engage, and convert your audience, with over 90% of marketing professionals describing email marketing as at least somewhat critical to business success. per month for up to 500 subscribers and unlimited emails.

Price 89

Price eCommerce User-Generated Affiliate Marketing 89