Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Copywriting 143

Copywriting User-Generated Marketing Marketers 143

AWeber

DECEMBER 14, 2022

It can be anything – an ebook, an email series, or access to a webinar recording. And once you’re got your lead magnet created and set up, you can start turning visitors into leads — which means all your other marketing efforts will become even more effective. Do you offer advice on growing or marketing a business?

eBook 104

eBook Shipping eCommerce Copywriting 104

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145

Rock Content

APRIL 6, 2023

When most marketers and business owners think about outsourcing writing tasks, they immediately think of all the blog posts they need to keep their websites perpetually updated. That depends on your content needs and current goals for your digital marketing strategy. A copywriter may also compose web content or SEO material.

Whitepaper 86

Whitepaper Finance Copywriting Law 86

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story.

User-Generated 126

User-Generated Copywriting Marketing Automation Platform eBook 126

Digital Marketer

JULY 7, 2023

As a marketing mogul, you’re probably no stranger to the importance of creating content that stands out and keeps your reader hooked. but let me reacquaint you with ChatGPT, everyone’s new favorite AI-powered content marketing assistant. Want to get certified in Content Marketing? Always remember: ChatGPT + Human Element = GOLD.

Marketing Strategy 81

Marketing Strategy Content Marketing Marketing Marketers 81

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Duct Tape Marketing

NOVEMBER 4, 2022

5 AI tools every content marketing pro should use today written by Editor read more at Duct Tape Marketing. The global market value of artificial intelligence (AI) in the marketing world is projected to reach over half a trillion dollars by 2024. What are AI marketing tools?

Content Marketing 80

Content Marketing Copywriting Marketing Marketers 80

Hubspot Marketing

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). Take, for example, WaitButWhy.

eBook 144

eBook Copywriting User-Generated Entertainment 144

Hubspot Marketing

OCTOBER 25, 2023

Good writing matters in marketing. In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. Download an ebook. The number emphasizes how many people use and trust HubSpot for their marketing teams’ needs.

Whitepaper 116

Whitepaper Copywriting User-Generated PR 116

Hubspot Marketing

JUNE 19, 2023

In fact, the market's projected to reach $126.5 If your role involves copy or content marketing, you’ve probably heard of Jasper.ai It can help you generate topic ideas for blogs, create blog outlines, write paragraphs, create professional prospecting and marketing emails, and more, all in one place. Get tone suggestions.

Price 110

Price User-Generated SEO Copywriting 110

Rock Content

FEBRUARY 15, 2024

But what it means to deliver one changes along with the field, so product designers and marketers need to keep up. However, it’s also recommended to perform a fresh review if there are significant changes regarding your target audience or the general market. What Are the Principles of Great UX Design?

Copywriting 82

Copywriting Energy eBook Product 82

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Quick Takeaways: Your content marketing strategy needs more than a perfectly optimized website.

Marketing Strategy 128

Marketing Strategy Content Marketing Gen Z Whitepaper 128

Scoop.it!

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? That is why it is important to balance your marketing portfolio and segment your offering.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Hubspot Marketing

MARCH 21, 2018

When these visitors read enough blog posts, you can entice them to download eBooks, tools, and calculators that will turn them into leads. Not only does it create another revenue stream, but partnering with other marketing minds can help your team unleash unprecedented amounts of creativity. Market your freelance writing skills.

Affiliate Marketing 134

Affiliate Marketing Copywriting eBook eCommerce 134

Rock Content

APRIL 24, 2023

In the modern world, marketing a business often means outsourcing content to a third party. Now, instead of hiring an expensive marketing firm, a brand can pick a freelancer they like and get content on spec. Now, instead of hiring an expensive marketing firm, a brand can pick a freelancer they like and get content on spec.

Copywriting 87

Copywriting eBook Price Management 87

Dana Nicole

JANUARY 27, 2022

Robert Cialdini is a psychologist turned marketer. Topic : Marketing. What’s the best marketing tactic you can apply to any business? Topic : Copywriting. The Ultimate Sales Letter was the first copywriting book I read. It’s a great place to start if you want an easy introduction into copywriting.

Copywriting 52

Copywriting Advertising Advertisers eBook 52

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Rock Content

SEPTEMBER 9, 2023

By now, every business owner and brand manager knows that content is king in digital marketing. Professional copywriting services are the best way to scale content production without sacrificing quality, and choosing the right platform for your needs is vital. But it’s no longer enough to post to a company blog once a week.

Price 91

Price Copywriting Analytics Communications 91

Search Engine Land

APRIL 12, 2023

As with your business website, the success of your inbound marketing through LinkedIn depends on traffic and conversion optimization. That’s why I put all of the LinkedIn SEO best practices to the test and applied my own expertise around conversion copywriting, sales funnels, and conversion optimization. Not a great writer?

SEO 118

SEO Copywriting User-Generated Real Estate 118

Litmus

JUNE 12, 2020

What we call the “pre” pillar of your email marketing program includes: Email conception and planning. Copywriting. 58% of marketers maintain a content calendar year-round, which prevents the holidays from sneaking up on you. Most spend weeks producing an email, and the bigger the team, the longer the production cycle.

Copywriting 73

Copywriting eBook Email Marketing Branding 73

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

CMO 115

CMO Marketing Marketers SEO 115

Martech

MARCH 13, 2023

ChatGPT’s launch in November 2022 spurred a debate among marketers. Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI.

Whitepaper 78

Whitepaper Copywriting Transform User-Generated 78

AWeber

DECEMBER 5, 2022

Communicate like a human and a friend, not an automated marketing robot. Some email copywriters imagine their ideal reader sitting across from them as they write. Avoid marketing jargon. Avoid marketing jargon and acronyms (like CRM and CTA), unless you plan on defining these terms in your message. Add some testimonials.

Customer 94

Customer Shipping Direct Mail Copywriting 94

Hubspot Marketing

JANUARY 17, 2019

And do you know who is behind all of that marketing collateral? Copywriters. So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back (and a raise?). Copywriting Examples. Their copywriters successfully made people laugh while still being helpful.

Copywriting 145

Copywriting Manufacturing Inbound Marketing eBook 145

Neil Patel

AUGUST 3, 2021

It’s an incredibly powerful tool marketers can use to transform their Facebook Ad campaigns. All the best copywriters take inspiration from the ads that came before. For instance, you may find your competitors promote things like videos, ebooks, or other content. But the Ad Library is so much more than this.

Transform 136

Transform Advertising Advertisers Copywriting 136

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

You need content to fuel your social marketing , email marketing, lead nurturing, and scoring.Your content needs to be thought provoking, inspiring, and it needs to have the right ingredients to incite an emotional response from your audience. What does a content marketer do? Partner ebook co-creation. Definitive Guides.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Adobe Experience Cloud Blog

JUNE 26, 2014

Is your marketing department contributing to your prospects’ frustration and harming your pipeline – or even worse, your bottom line? Harnessing relevance in your marketing efforts involves engaging , relevant , personalized content – you’ve heard it all before. But the simple truth? But the simple truth? Humanize the Masses.

Whitepaper 134

Whitepaper Copywriting Thought Leadership User-Generated 134

Litmus

AUGUST 24, 2020

It makes sense, then, that finding ways to efficiently work with your stakeholders is key to getting messages to market. Over the last few months, they’ve put focus on building templates that gives power to each marketer and have already seen collaboration efficiencies grow: Template testing = less error. Making the process current.

Copywriting 77

Copywriting Energy eBook Retail 77

Litmus

JUNE 26, 2020

Check out our latest ebook to get all of the details you need to audit and improve your email workflow. hours on copywriting , 4.1 Your company also reaps the rewards of a more efficient process, since insights gleaned from effective campaigns can influence other marketing channels. Get your copy ?. Campaign development.

Health 81

Health Copywriting eBook Place 81

Hootsuite

FEBRUARY 13, 2023

But it’s part of a bigger campaign because it points to a new fitness ebook available in his bio: View this post on Instagram A post shared by Arnold Schwarzenegger (@schwarzenegger) Throwback Thursday best practices Ready to start creating your own TBT posts? Stay on top of things, grow, and beat the competition.

Branding 145

Branding Automobile Fashion Copywriting 145

Duct Tape Marketing

JULY 10, 2014

written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Karon Thackston – Enjoy! Is this practice just for video copywriting? Get a Copywriting Thesaurus. Are Your Words Killing Your Brand?

Branding 68

Branding Copywriting eBook Advertising 68

Rock Content

DECEMBER 13, 2018

When you’re tossing around ideas for your next blog post, webinar, or eBook, put yourself in the position of your audience. As marketers, we know we are fighting for attention in an oversaturated marketplace of content. That’s a powerful statement, and one that shows the importance of testing our usage of emotion in copywriting.

Copywriting 53

Copywriting eBook Education Place 53

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Duct Tape Marketing

AUGUST 8, 2019

Growing a Profitable Marketing Consulting Practice: My First Year as a Duct Tape Marketing Consultant written by John Jantsch read more at Duct Tape Marketing. My first interaction with John Jantsch was in April of 2016 at the annual Social Media Marketing World conference in San Diego, CA. Sorry, John.).

Marketing 53

Marketing Marketers Price SEO 53

Litmus

OCTOBER 28, 2021

We recently wrapped up the second (and final) day of Litmus Live—THE conference for email marketers. Our notebooks are filled with takeaways from our phenomenal lineup of marketing leaders and email marketing experts. Great marketing keeps ‘the jaguar effect’ in mind. Great marketing keeps ‘the jaguar effect’ in mind.

Email Marketing 86

Email Marketing Copywriting CMO Communications 86

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

PR 111

PR Whitepaper CMO Marketing 111