Unbounce

APRIL 6, 2023

With loads of different applications (from research and analytics to copywriting and design), AI is quickly becoming a part of the everyday marketing toolstack. AI tools save you time and money, help you increase your productivity, and get you more conversions. AI marketing doesn’t mean the end of real, flesh-and-blood marketers.

Product 81

Product Copywriting Price User-Generated 81

Unbounce

MAY 13, 2024

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. More blog posts by Oli Gardner What should you A/B test? It rolls up to two main things: 1.

Price 105

Price eCommerce User-Generated Copywriting 105

Unbounce

DECEMBER 20, 2023

/ Conversion optimization How to create stellar product landing pages, with 8 examples to follow By Alan O’Sullivan. 42 min read Ever had that feeling of stumbling across a product online and quickly getting completely swept off your feet by it? TABLE OF CONTENTS What is a product landing page? Even bananas.

Product 52

Product eCommerce User-Generated Price 52

Digital Marketer

JULY 26, 2023

CRO can involve testing different design elements, making changes to the user experience, or even running campaigns with special offers and discounts. In addition, CRO also helps you identify opportunities to improve user experience, making visitors more likely to trust your brand and add to your website’s conversion rate.

eCommerce 81

eCommerce Copywriting Shipping User-Generated 81

AWeber

MAY 6, 2022

How to make text-based emails look better Why you should clean up auto-generated plain text emails. Sometimes copywriters, coaches, or consultants will send text-only emails because they want their emails to appear more personal. How well this tactic will work will depend on your audience and your copywriting skills.

Copywriting 124

Copywriting User-Generated Email Marketing eCommerce 124

Unbounce

MAY 15, 2024

There are so many different touchpoints, screens, and interactions throughout a conversion journey that you could easily group together PPC metrics , website analytics metrics, email marketing metrics, SEO and organic metrics, social metrics, product metrics—you get the point. Segment by users that converted vs those that didn’t.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

AWeber

JANUARY 23, 2024

That’s why we've done the research for you and compiled our list of the nine best newsletter software platforms, highlighting their: User reviews Key features Free functionality Technical support Pricing And we’ve even provided practical tips for choosing your ideal newsletter software tool. For instance, imagine you run an ecommerce store.

Price 87

Price eCommerce User-Generated Affiliate Marketing 87

Customers.ai

FEBRUARY 20, 2024

In fact, according to Emailmonday, for every $1 spent on email marketing, a return of $38 is generated on average. MailChimp: Email Newsletter Tool MailChimp is one of the most popular email marketing platforms due to its ease of use and ability to create great-looking emails with a drag-and-drop user interface.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Search Engine Land

JANUARY 30, 2024

Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. You can, and should, test your site’s user experience from an unbiased source. You might know the nuances of your site and sales funnel, but your users do not.

SEO 112

SEO Transform Copywriting Law 112

Hootsuite

JANUARY 10, 2024

AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. Bonus : Download this free cheat sheet with 250 professionally engineered ChatGPT prompts that will help you be more productive at work and in your daily life.

Price 100

Price User-Generated Copywriting Marketing 100

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. Review of Google Product Studio in Shopify. Rather than being copywriters, Gemini makes us copy editors. It combines your expertise with Google AI.

User-Generated 122

User-Generated Advertising Advertisers Logistics 122

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. SaaS marketing is, well, marketing your SaaS products, which are often subscription-based. If your customer service isn’t tops, this will affect how users view your product. Updated on October 26, 2023.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. SaaS marketing is, well, marketing your SaaS products, which are often subscription-based. If your customer service isn’t tops, this will affect how users view your product. Updated on October 24, 2023.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Orbit Media Studios

JANUARY 31, 2023

55% of B2B lead generation websites have “contact” in the top right. It’s possible that the next step in the user experience should be a case study, a portfolio or a service page. Use specific navigation labels Vague navigation labels (services, products, solutions) aren’t super helpful to your visitors. THAT’S OKAY.

Copywriting 140

Copywriting Real Estate User-Generated Analytics 140

Orbit Media Studios

FEBRUARY 26, 2024

The process of building a search-friendly site affects the navigation, the inventory of pages, the copywriting and even the programming. Copywriting indicates relevance for the target phrases. Lead generation is really the overall goal, not a specific requirement. Anything times zero is zero. Even three seconds is too long.

Copywriting 71

Copywriting Law CRM User-Generated 71

Hootsuite

MAY 25, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Hootsuite offers a free caption generator for those who just can’t write another social media caption. This AI tool can help you create product photos with sleek backgrounds in a few different themes.

Price 116

Price eCommerce User-Generated Advertising 116

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Launch a new product or service. Copywriting for ads, emails and landing pages. Product photos and videos. Copywriters. Drive sales and revenue.

Customer 134

Customer Copywriting Marketing Marketers 134

Hubspot Marketing

OCTOBER 24, 2023

However, the same research reveals that 96% of marketers still adjust AI-generated outputs — indicating that it's still far from perfect. Personalize User Experience Machine learning models can analyze user behavior and historical data to predict customer preferences. billion in the first quarter, compared with $116.4

User-Generated 109

User-Generated Price Retail Marketing 109

Unbounce

MARCH 8, 2024

It’s about convincing people to take action—whether it be signing up for your webinar or newsletter , creating an account, downloading a mobile app , or buying your product or service. You can be testing Facebook and Google ads while they’re running, or test different elements on your product pages while conducting business as usual.

Transform 52

Transform Analytics Copywriting Marketing 52

Unbounce

JANUARY 3, 2024

Different industries have different audiences, products, and expectations. For instance, ecommerce sites might have lower conversion rates compared to, say, educational sites, due to the nature of their offerings. Industry, audience behavior, and product type all play a part in shaping these rates. Yeah, nobody wants that.

eCommerce 52

eCommerce User-Generated Copywriting Digital Marketing 52

Unbounce

JANUARY 3, 2024

Different industries have different audiences, products, and expectations. For instance, ecommerce sites might have lower conversion rates compared to, say, educational sites, due to the nature of their offerings. Industry, audience behavior, and product type all play a part in shaping these rates. Yeah, nobody wants that.

eCommerce 52

eCommerce User-Generated Copywriting Digital Marketing 52

Scoop.it!

SEPTEMBER 7, 2022

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. However, without a reliable source of leads for a product or service, you won’t reach your goals. The answer to this question is yes, it can. Consider hosting free webinars.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. Your call to action is the prompt you give readers or users to take a desired action. Consider the CTA “Sign up now” on a SaaS product landing page. What is a call to action in writing?

Copywriting 121

Copywriting eBook User-Generated Communications 121

Customers.ai

SEPTEMBER 6, 2023

But in fact, every one of these AI-powered email deliverability tools and best practices have proven critical to the success of Customers.ai’s targeted outbound marketing strategy that today accounts for over half of the leads our marketing team generates for our sales team. Email generates an average $36 for every $1 spent.

Outbound Marketing 106

Outbound Marketing User-Generated Email Marketing Copywriting 106

Backlinko

JUNE 2, 2023

I’m going to show you how AI content generators will actually make your life a lot easier. I’ve thoroughly evaluated 23 leading AI copywriting tools so I can give you insights into their features, advantages, drawbacks, and pricing. My pick of the bunch is Jasper, but which will you choose to 10x your content production?

Price 67

Price User-Generated Copywriting SEO 67

Unbounce

JULY 14, 2020

Signed, a totally unbiased copywriter.) Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Instead of leaving prospective pupils to figure it out on their own, VIU created the “Worth It” campaign centered around this lead generation landing page.

eCommerce 145

eCommerce Real Estate User-Generated Education 145

Neil Patel

NOVEMBER 7, 2020

Heck, most of them used or would use one to sign-up for your service or product. Data shows companies can generate $38 for every $1 email investment. First, when new trial users sign-up, they need excellent email onboarding sequences to convert them into happy, paying customers.

Email Marketing 102

Email Marketing eCommerce Thought Leadership Copywriting 102

AWeber

NOVEMBER 28, 2023

The biggest motivators are: Customer ratings and reviews (cited by 94% of respondents) Price of product (91%) Free shipping (78%) Brand preference (65%) Friend/family recommendations (60%) So there are no guarantees a sale will even move the needle. It’s a tragedy for ecommerce stores; just think of all that lost revenue.

Email Marketing 89

Email Marketing eCommerce Marketing Marketers 89

Buffer Marketing

DECEMBER 14, 2023

Thanks to tools like Canva (and our handy guide to creating and scheduling this format in Buffer), that hurdle is less difficult to climb – until you reach the next one: idea generation. For example, you could create a carousel that walks users through setting up a specific software or tool.

Transform 123

Transform User-Generated Thought Leadership Copywriting 123

CXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. On the flip side, inconsistency confuses consumers, limiting your chance to generate leads. Generally speaking, each playbook should have five main parts. Marketing strategy. Positioning.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Write compelling copy that speaks to your audience Personalize email content to specific audience segments Some tools have one specific function, like a generative AI email tool, while others offer multiple features.

Email Marketing 111

Email Marketing Price User-Generated Health 111

Hubspot Marketing

JANUARY 10, 2024

List-Based Retargeting List-based retargeting activates once you‘ve gathered users’ contact details, presenting an opportunity for ultra-personalized advertising. The platform identifies users with matching emails and serves them specific ads. Generate awareness. Retargeting helps you make the message more personal.

User-Generated 102

User-Generated Advertising Advertisers Product 102

Unbounce

SEPTEMBER 12, 2023

/ Lead generation 8 high-converting lead generation landing page examples to inspire yours By Hayley Mullen and Paul Park. TABLE OF CONTENTS What’s a lead generation landing page? Signed, a totally unbiased copywriter.) What is a lead generation landing page? Updated on September 13, 2023.

User-Generated 59

User-Generated eCommerce Whitepaper Copywriting 59

Rock Content

MARCH 24, 2023

AI assistants come in handy in marketing by making it possible for marketers to handle and manipulate data, perform analysis, utilize automation, and generate content that meets the need of their audience — quickly and efficiently. Nevertheless, you can significantly increase your results and productivity with the right AI writer.

User-Generated 52

User-Generated Copywriting Fashion eCommerce 52

Orbit Media Studios

FEBRUARY 14, 2024

They did it by turning off ads that send traffic to specific pages that don’t convert for mobile users. If you do paid search (PPC) or paid social, it’s possible that as you read this, you are paying for visitors who are never going to become a B2B lead or an ecommerce customer. It is any page that is the user’s first page.

Analytics 77

Analytics User-Generated eCommerce Advertising 77

Unbounce

MARCH 30, 2023

Many marketers are adopting AI tools—like copy generators, design assistants, and marketing automation and optimization software—because they help ‘em save money, fill expertise gaps, and free up more time. From there, it can predict what products and services they’re likely to buy based on their online history and past purchases.

Digital Marketing 81

Digital Marketing Marketing Marketers Price 81

TechWyse

JULY 26, 2022

These six examples provided by Hubspot demonstrate how marketing integration goes beyond the digital; these companies combined digital marketing with physical products to see massive success. The term “Internet of Things” refers to the connection of physical products and items to the internet.

Copywriting 52

Copywriting eCommerce Digital Marketing Marketing 52