article thumbnail

19 Key User-Generated Content Statistics

Backlinko

User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers. User-generated content comes in a wide range of formats, including reviews, Q&As, images and videos.

article thumbnail

Ecommerce brand debuts AI-generated product review summaries

Search Engine Land

The AI-generated summaries of customer reviews – called Review Bytes – appear on product pages, highlighting pros and cons. This is innovative and smart use of AI in ecommerce that could potentially drive more sales for the company. The active noise canceling is amazing, although it can be disorienting for some users.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product page SEO: A complete guide

Search Engine Land

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 132
article thumbnail

How to make your ecommerce content more helpful

Search Engine Land

Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores practical ways to make ecommerce content more helpful without reinventing the wheel. This is because not all users will be familiar with your brand.

eCommerce 117
article thumbnail

The synergy of customer journey mapping and ecommerce SEO

Search Engine Land

This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce. Ecommerce might seem different, but it’s often quite similar, especially when buyers are thinking about expensive items like furniture or home decor.

article thumbnail

8 Ways Ecommerce Content Marketing Influences Conversion Rates

Scoop.it!

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. This will be essential in convincing buyers to invest in your products.

eCommerce 107
article thumbnail

Meta Ads for ecommerce: 7 things to test and iterate

Search Engine Land

Fast forward to the era of automation in PPC advertising, and there’s more in common between Meta and Google’s ad products than you might realize. Think about users’ state of mind when searching for something specific on Google versus the endless scroll associated with social media networks like Facebook or Instagram.

eCommerce 116