Litmus

JUNE 30, 2023

We’re kicking off another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing. We’ve compiled the latest buzz from June 2023 to bring you up to speed (and your emails on point). In lighter news Reminder: email marketers are human, too!

Email Marketing 81

Email Marketing Copywriting Marketing Marketers 81

Sprout Social

FEBRUARY 17, 2022

Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business? Businesses using email marketing: Building brand awareness. Simply put—because it works.

Email Marketing 128

Email Marketing Marketing Marketers Direct Mail 128

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

Email Marketing 115

Email Marketing Price User-Generated Health 115

Litmus

MARCH 14, 2023

If you look after an email program, you’ve probably been asked: “ Can we just send another email?” After all, email marketing is your most powerful channel—ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey.

Email Marketing 83

Email Marketing Copywriting Marketing Marketers 83

Neil Patel

NOVEMBER 7, 2020

Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. The 5 Top Email Marketing Companies in The World. How do I know this? Bad content!

Email Marketing 102

Email Marketing eCommerce Thought Leadership Copywriting 102

OnPassive Marketing

AUGUST 14, 2022

If you want your email marketing to be a success, you need to be able to create a template that is easy for recipients to understand. What Is An Email Marketing Template? Email marketing templates are a great way to save time and money when emailing your customers.

Email Marketing 69

Email Marketing Copywriting Marketing Marketers 69

Litmus

AUGUST 12, 2021

It’s back to school season, and we’re going back with Agile Email Marketing (AEMKT) 101, our introductory course into the fundamentals of agile marketing. Jessica Raggio (VP of Product Marketing at Litmus) and Raviv Turner (Agile Trainer & Coach, Partner at AgileSherpas). Go agile with email marketing.

Email Marketing 98

Email Marketing Transform Copywriting Marketing 98

Search Engine Land

NOVEMBER 14, 2023

You can try 13 pre-prompted “personas” that were created to provide help and generate marketing (or complete other generalized tasks – sales, revenue generation, MOps, HR, talent development, etc.): Email marketing expert Content marketing expert AI expert A snarky marketer who must might make you laugh SearchBot image generator.

Copywriting 114

Copywriting SEO Analytics Management 114

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. I tested several AI copywriting platforms to find which tools write the best marketing copy. What is AI Copywriting? Email Copy We‘re comparing Copy.AI

Copywriting 127

Copywriting User-Generated Influencer Marketing Marketing 127

Martech

DECEMBER 20, 2023

Co-hosts John Wall and Chris Penn bring knowledge and enthusiasm to their interviews with experts and practitioners who share their insights and tips on topics such as branding, positioning, copywriting and more. The CMO Podcast Host Jim Stengel is a true marketing legend. They also do a great job answering listener questions.

Marketing Ethics 120

Marketing Ethics Transform Copywriting CMO 120

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. The following list of social media manager interview questions is a great place to start. Organization and time management.

Management 86

Management Communications Analytics Copywriting 86

Hubspot Marketing

DECEMBER 26, 2022

These skills are earned from experiences or education (think, data analysis, project management, and computer programming). LinkedIn data from the past year shows a 20% increase in managers who don't have a traditional four-year degree. Here are several types you may come across in the marketing world. Image and file management.

Copywriting 144

Copywriting Key Performance Indicator Transform Marketing 144

Martech

MARCH 28, 2024

We’re all guilty of spending a significant portion of our time managing our calendars, messaging apps and meetings instead of doing the work we need to do. AI assistants like Motion and Clockwise will help you manage your calendar and to-do lists, freeing up that time for valuable work.

Copywriting 130

Copywriting User-Generated CRM Marketing 130

Tiecas

MAY 17, 2024

Plant Managers: Focused on efficiency, productivity gains, and cost savings. Operations Managers: Interested in streamlining processes, reducing downtime, and improving safety. Safety Managers: Prioritizing compliance, risk mitigation, and employee well-being. Our copywriting is never 100% AI-generated.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Sprout Social

AUGUST 28, 2023

Read on to find out about the 10 best AI marketing tools you can use to speed up your workflows. Reputation management. Sprout’s Listening capabilities set you up for early crisis detection and management by enabling you to identify spikes or unfamiliar trending words from customer conversations. Social media scheduling.

Transform 87

Transform Copywriting Marketing Marketers 87

Martech

MARCH 20, 2024

However, being a position-less marketer requires a diverse skill set. Can one person effectively handle writing, data analysis, project management, research, campaign orchestration and various marketing activities, such as social media and email campaigns, alongside visual marketing and website management?

Traditional Marketing 81

Traditional Marketing Marketing Marketers Copywriting 81

Search Engine Land

MARCH 20, 2024

However, being a position-less marketer requires a diverse skill set. Can one person effectively handle writing, data analysis, project management, research, campaign orchestration and various marketing activities, such as social media and email campaigns, alongside visual marketing and website management?

Traditional Marketing 96

Traditional Marketing Marketing Marketers Copywriting 96

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Such insights will help you identify new areas in marketing where you can focus your budget or refine existing ones.

Social Media Marketing 127

Social Media Marketing Marketing Marketers Influencer Marketing 127

Digital Marketer

DECEMBER 21, 2023

From automated copywriting to rewriting a piece of content, AI writers are well-versed in this creative process. Click here For instance, if you’re an email marketer, AI may help in the tracking of email marketing campaigns, generating subject lines, and personalizing email copies. There’s more.

Law 91

Law Digital Marketing User-Generated Copywriting 91

Digital Marketer

MARCH 16, 2023

TOP ARTICLE: How Facebook Ads Are Changing In 2022 TOP PODCAST: Episode 231: Become A Certified Email Marketing Master TOP VIDEO: Paid Traffic Mastery Certification w/Kasim Aslam Top Performing Articles The article titles cover a variety of topics related to digital marketing, advertising, and related fields.

Copywriting 72

Copywriting Social Media Marketing Retail Digital Marketing 72

Litmus

SEPTEMBER 28, 2020

All submissions and nominations were judged by a panel of email experts from Litmus and around the email community, including: Cynthia Price, CMO at Litmus. Jaina Mistry, Email Marketing Manager at Litmus. White, Head of Research at Oracle CX Marketing Consulting. Alice Li, Staff Engineer at Squarespace.

Copywriting 112

Copywriting Transform Email Marketing CMO 112

Rock Content

MARCH 17, 2023

Each one has its own unique set of industry and market skills that a freelancer will need to be successful. Whether you want to be a blogger, copywriter, content writer, or SEO Google expert, you will need certain skills to further your freelance career. That said, knowledge of how to manage money is a must.

Finance 94

Finance Copywriting Digital Marketing SEO 94

Martech

FEBRUARY 8, 2023

I don’t think it will replace us marketers, strategists, planners or creatives in the immediate future. No, my crisis comes from thinking it will cause most people, executives, clients and managers to think it can replace us. That will be Terminator 2. Here’s why. In insights.

Copywriting 119

Copywriting Automobile User-Generated Marketing 119

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Marketing Insider Group

JUNE 2, 2021

The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. Copywriting for Beginners by Skillshare. Copywriting basics. Screenshot via Skillshare.

Content Marketing 127

Content Marketing Copywriting Marketing Marketers 127

Sachs Marketing Group

JULY 21, 2023

Without a well-crafted digital marketing strategy, B2B companies risk falling behind their competitors, wasting resources on ineffective campaigns, and missing opportunities to connect with potential clients. What should be included in a B2B marketing plan? However, design alone isn’t enough.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. Take this post from Mailchimp on email marketing benchmarks. Most readers will land on this page after searching for “email marketing benchmarks” on Google.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

You need content to fuel your social marketing , email marketing, lead nurturing, and scoring.Your content needs to be thought provoking, inspiring, and it needs to have the right ingredients to incite an emotional response from your audience. Blog management, curation, and contribution. Manage webinar calendar.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Neil Patel

FEBRUARY 12, 2021

I’ve helped large and small businesses maximize their online marketing strategies, generate leads, and increase conversions through strategic SEO, effective e-commerce sites, valuable content, and effective email marketing campaigns. 5 Email Campaigns to Break Your Sales Record From Last Year. Related Links. Carlos Magno.

Digital Marketing 122

Digital Marketing SEO Copywriting B2C 122

Pam Didner

OCTOBER 4, 2022

Now, let’s talk about how AI can be used in TV commercials, copywriting, and social media. Additionally, if we need someone to write content and perform copywriting duties, there are many AI writing assistant tools out there, such as Rytr, Jasper, QuillBot, and Copy.ai for copywriting. Real-life Examples of AI in Marketing.

Copywriting 89

Copywriting Marketing Marketers Marketing Strategy 89

Hubspot Marketing

OCTOBER 1, 2022

For Example: In those two years, I've seen her not only excel at the core elements of her job -- like copywriting and copyediting — but also learn other tasks that extend well beyond the scope of her role. These include email marketing, event planning, and even championing our company's internal communications.

Copywriting 133

Copywriting Management Communications Education 133

OnPassive Marketing

JUNE 26, 2022

In this article, we’ll talk about the five main pillars that make up the foundation of an effective inbound marketing strategy. What Is Inbound Marketing? Inbound marketing is a strategy that focuses on attracting and acquiring new customers through content marketing, email marketing, and social media marketing.

Inbound Marketing 61

Inbound Marketing Marketing Strategy Outbound Marketing Copywriting 61

Unbounce

MAY 16, 2023

In the words of Big Daddy Kane: “Managing social media ain’t easy.” But AI for social media can make it a whole lot more manageable. But AI for social media can make it a whole lot more manageable. Wanna learn how to use AI in your social media marketing? Posts to write. Graphics to design. Reels to film. Cats to meme.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Hubspot Marketing

DECEMBER 5, 2023

Pro tip: Recruiters and hiring managers increasingly focus on skills data when hiring on LinkedIn. For example, if you develop email marketing campaigns, list Email marketing, Drip campaigns, Copywriting, [Industry] email marketing , and so on. Are you a job seeker?

Thought Leadership 110

Thought Leadership Copywriting Education Email Marketing 110

Hubspot Marketing

OCTOBER 25, 2023

In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. In this CTA for the task management app Todoist , the headline is a simple sentence that expresses the reader’s desire to become more organized. What is a call-to-action?

Whitepaper 117

Whitepaper Copywriting User-Generated PR 117

Martech

SEPTEMBER 28, 2023

SEO copywriting — Any copy that is meant to be read by a machine, like Google’s web crawler, can be produced by a machine. In fact, ChatGPT along with the prompt management tool called AIPRM, can provide your team with access to specific style guidelines and guardrails that can help with the consistency of your messaging.

User-Generated 131

User-Generated Copywriting Marketing Automation Platform eBook 131

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.”

Copywriting 110

Copywriting User-Generated Management Communications 110