Backlinko

NOVEMBER 22, 2024

You can use it to improve the content or share it with your copywriting team to make changes. Scale Content Creation and Optimization BrightEdge’s generative AI speeds up SEO management tasks and streamlines content creation. Copilot can also generate outlines and fully written first drafts. The best part?

SEO 97

SEO Price User-Generated Analytics 97

Hubspot Marketing

JUNE 25, 2025

When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. And, I’m going to show you how. It really comes down to personal preference.

Copywriting 110

Copywriting Branding User-Generated Communications 110

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. The great content, steered by SEO, means theyre featured in four places right at the top of Google. AI overviews are not that significant yet; users are scrolling to the organic listing. Heres an example.

SEO 135

SEO Gen Z Finance User-Generated 135

Hubspot Marketing

SEPTEMBER 24, 2024

Generative AI can help us write content faster. In my opinion, there’s a time and a place for generative AI. I’ve used generative AI for emails, my website, paragraphs within articles, and even some articles that are almost entirely written with AI. I tested the generative AI and found it very easy. Still unsure?

User-Generated 114

User-Generated Price Marketers Marketing 114

Hubspot Marketing

NOVEMBER 5, 2024

These conversion rate tools provide users with a visual representation of the most visited places on their websites. Lynch told me he likes using heat maps because they create a timeline where you determine the sequence of button clicks by users. He said, “It's super important that you identify with their cursor.

B2C 131

B2C Millennials Customer Journey User-Generated 131

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Through organic content and ads, generating leads on LinkedIn can become a long-term, consistent channel for your brand.

Marketing Strategy 129

Marketing Strategy Content Marketing Thought Leadership Marketers 129

Sprout Social

NOVEMBER 4, 2024

According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. Don’t overlook emerging networks you’ve recently started using.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Litmus

JULY 31, 2024

It’s important to note that this personalization “strategy” was typically built in at the copywriting phase based on fields we knew we had available to us. Used in the right places, these tactics can create real interest and make the email far stickier and more engaging just from a visual interest standpoint.

Logistics 110

Logistics Customer Journey Copywriting User-Generated 110

Orbit Media Studios

APRIL 30, 2025

Stage Zero: The AI User It started with a poem. In that moment, you became an AI user. You were an ad hoc AI user. Each one is really a Generate training data button for your helpful AI analyst. Highly skilled AI users rarely chat back-and-forth to edit their AI responses. That first prompt was your first step.

Transform 105

Transform User-Generated CMO Copywriting 105

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk. conversion.

User-Generated 83

User-Generated Marketers Marketing Advertising 83

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Sales conversion : Turning leads, trial users, or freemium users into paying customers. At this stage, the goal is to attract a wide audience and generate interest in your products or services.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Hubspot Marketing

MAY 20, 2025

One of the biggest reasons Im a late(r) convert to AI is that AI-generated content usually has some tells. In fact, while Im 100% on board with using AI to brainstorm or flesh out ideas, I will never advocate blindly publishing AI-generated social, blog, or email content. Thats because generative AI has some specific telltale signs.

Thought Leadership 122

Thought Leadership Energy User-Generated Copywriting 122

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. text posts, photos, videos) Paid, or boosted, content (e.g,

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Buffer Marketing

JULY 10, 2025

Instagram is the third most popular social media network with over 2 billion ( 🤯) monthly active users. And more than half of Instagram users are aged 34 years or younger. of Instagram users (aged 16+) use Instagram to follow or research brands and products. A personal account is the regular Instagram account type.

User-Generated 99

User-Generated Marketers Marketing Analytics 99

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

APRIL 29, 2025

Most people hear AI and think of a generative AI tool like ChatGPT or DALL-E. The data reflects this challenge: McKinsey found that, while 55% of organization s use generative AI in some capacity, over 80% havent seen measurable impacts on enterprise-level earnings. This could be A/B testing or copywriting for emails.

Price 122

Price CMO Marketers Marketing 122

Backlinko

MARCH 26, 2025

Search Network typically delivers higher-intent traffic but at higher costs since users are actively searching for specific terms. Display Network usually offers lower costs per click but may bring less immediate purchase intent since users aren’t actively searching. Even improving to a 7 saves you 28.6% on every click.

Price 83

Price Finance Shipping Real Estate 83

Hootsuite

JULY 15, 2025

A recent survey found that 71% of marketers now use AI tools daily, from content generation and brainstorming to data analysis and automation. Marketers, content creators, and copywriters who need a natural-sounding writing partner. We’re moving faster, working smarter, and finding new ways to collaborate with AI.

SEO 71

SEO Copywriting Price User-Generated 71

Hootsuite

OCTOBER 2, 2024

Increased productivity is a great place to start. They can also help you bring in a library of user-generated content. For example, you can get started with photos and graphics from a free stock photography site , in which case you can budget $0 for photos. Don’t go overboard here.

B2C 115

B2C CMO Copywriting Analytics 115

SocialPilot

JULY 10, 2025

It’s easy to get overwhelmed here if you don’t have a place to capture and organize those ideas. Here’s where our users have found SocialPilot’s content calendar handy: it gives you a built-in content calendar where you can plot campaign ideas, attach reference links or notes, and even collaborate with your team in one place.

Copywriting 59

Copywriting User-Generated Analytics Promotion 59

Hubspot Marketing

MAY 13, 2025

My friend Jenn Prochaska , a copywriter and brand messaging specialist, made me laugh out loud when she described Reddit as Metallica before The Black Album because it feels much more underground than mainstream. So, believe me when I say that Reddit users have seen it all. And they are not here for your marketing funnel.

Copywriting 77

Copywriting Marketers Marketing User-Generated 77

Sprout Social

MAY 22, 2025

Just ask Adam Jorgensen, Social Media Manager at GivingTuesday, whose role blends content creation, video editing, graphic design, copywriting and morea reflection of the wide-ranging skills todays nonprofit marketers bring to the table. Dont give up. Keep experimenting! says Jorgensen. Takeaway: Invite your audience into the narrative.

Social Media Marketing 117

Social Media Marketing Transform Marketers Marketing 117

Buffer Marketing

JANUARY 30, 2025

If you need to direct people to multiple places, use a simple link-in-bio tool like Start Page. If short-form videos generate the most engagement, prioritize them. Try AI tools for: Content ideas: Generate post topics, video scripts, or social media captions. Check that your email, website, and any other key links are updated.

User-Generated 107

User-Generated Education Analytics Thought Leadership 107

Neil Patel

JULY 19, 2025

Mobile devices have generated over 50% of all website traffic since 2017, so use a mobile-first approach during your redesign process to appeal to the largest percentage of users. Developing a website that better meets both user needs and business goals. Since 2017, mobile devices have generated over half of website traffic.

User-Generated 46

User-Generated SEO Content Placement Analytics 46

Orbit Media Studios

JULY 9, 2025

In a few minutes, you’ll be ready to run an AI website audit and turn your site into a better B2B lead generation machine without driving more traffic. Simple Persona Generator Prompt Until you train AI on your target audience, the responses aren’t targeted. But if you don’t have one handy, you can have AI generate one for you.

User-Generated 52

User-Generated Copywriting CMO Place 52

Rock Content

JULY 11, 2024

Options like drag-and-drop functionality and automation make it user-friendly. Canva makes creating great-looking content simple with user-friendly templates and an intuitive interface. Users also get access to a robust free stock image library. Manage all of your social media in one place, effortlessly schedule posts, and more.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Animalz blog

JULY 8, 2025

Technical users want actionable templates. It’s a smart model for teams who want productivity gains but worry about AI-generated content. And we ended up doing this calculation and finding that the blog generated 454%. Let’s get this into a really quantifiable place to prove the value of content.

Thought Leadership 62

Thought Leadership CMO Product User-Generated 62

Orbit Media Studios

MARCH 4, 2025

It generates a little buzz. Cyrus Shepard, Zyppy SEO “It’s every good SEO’s secret trick that if you target a phrase wellwhether it’s high-volume or low-volumeand you earnestly satisfy user intent, you can end up ranking for 100s of keywords you didn’t even know existed. It hits a lot of subtopics.

SEO 81

SEO Thought Leadership User-Generated Copywriting 81

Hubspot Marketing

SEPTEMBER 6, 2024

I also suggest checking out how generative AI can help your content creation efforts. With Content Hub, you can quickly and efficiently generate content ideas, launch A/B testing, easily include lead capture tools in your content, and gain insights into user behavior. Features Generate content. Lead capture tools.

eCommerce 103

eCommerce Price Transform CRM 103

Backlinko

MAY 12, 2025

Planable Best for marketing teams that need a centralized hub to collaborate on all types of content Pricing: Starts at $39 per month; free plan available (limited to 50 posts) Planable is a tool built for social media teams to plan, collaborate on, and schedule content together all in one place.

Management 60

Management CRM Price Analytics 60

Hubspot Marketing

JUNE 18, 2025

Whether you’re selling clothing or B2B SaaS software, you want your message to reach more people in more places. That said, I’ve found growth marketing works best when your message shows up in places where it actually makes sense. Users needed support just to get started, and onboarding required a human hand-off more often than not.

User-Generated 115

User-Generated Direct Mail Marketers Marketing 115

Backlinko

MAY 12, 2025

Google Looker Studio Ad campaign visualization and reporting Free ChatGPT Ideation, ad copywriting, and campaign analysis Starts at $20/month. Ideal for agencies and power users. One central place where your team (and your clients) can track campaign performance. 30-day free trial available. Free plan available 1. The result?

Price 89

Price Copywriting Advertisers Advertising 89

Orbit Media Studios

JULY 17, 2025

The top performing content, in every industry vertical, generates huge amounts of visibility and engagement, rankings and traffic. This audit focuses on the actual content and its effectiveness in meeting user needs. This could help with lead generation. Search engines like sites that provide good user experience.

SEO 106

SEO User-Generated Copywriting Content Marketing 106

Backlinko

MARCH 13, 2025

What are users actually doing on each page (scrolling, clicking)? Google Analytics (GA4) Google Analytics provides helpful insights into user behavior and website performance. And lets you uncover friction points that frustrate users. Scroll heatmaps show you how far users make it down a page. And where they drop off.

eCommerce 83

eCommerce Shoppers Shipping User-Generated 83

Orbit Media Studios

JUNE 10, 2025

But the most important success factor, lead generation, is actually simpler than it seems. But first, let’s lay them out visually on an example of a high-converting page with B2B lead generation goals. Am I in the right place? In fact, when grounded in user research, the right messaging does just the opposite.

User-Generated 105

User-Generated Copywriting Price Manufacturing 105

Orbit Media Studios

JUNE 10, 2025

But the most important success factor, lead generation, is actually simpler than it seems. But first, let’s lay them out visually on an example of a high-converting page with B2B lead generation goals. Am I in the right place? In fact, when grounded in user research, the right messaging does just the opposite.

User-Generated 52

User-Generated Copywriting Price Manufacturing 52

Buffer Marketing

NOVEMBER 11, 2024

There’s no universally agreed-upon number, but a Reddit thread shows many TikTok users saying any video getting one million views or more can be called viral. The TikTok algorithm works in mysterious ways and sometimes will push your old videos to TikTok users. But you know what keeps a user’s attention?

Energy 117

Energy Analytics User-Generated Social Media Marketing 117