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4 ways to achieve early wins with AI in marketing

Martech

Content marketing Most marketers start off using generative AI to help produce content in the form of blogs, emails, social media posts and other copywriting. There’s nothing wrong with using generative AI to create marketing copy. A better approach is to use generative AI as an assistant in the various stages of writing.

Transform 139
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Where are marketing teams under-utilizing AI?

Martech

Personalization engines AI can create highly personalized customer experiences by analyzing user behavior and preferences. Dynamic pricing AI can help optimize pricing strategies in real-time based on demand, competition, and customer behavior.

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8 Best AI Copywriting Tools (Beyond Chat GPT)

Hootsuite

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

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Best AI Tools for B2B Marketing in 2024

Hubspot Marketing

I’ve included my experience with them, why they’re great, their unique features and pricing, and who I think can benefit most from the tool. Generative AI can help us write content faster. In my opinion, there’s a time and a place for generative AI. I tested the generative AI and found it very easy. Still unsure?

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6 Best Enterprise SEO Tools (In Depth Comparison)

Backlinko

You can use it to improve the content or share it with your copywriting team to make changes. Scale Content Creation and Optimization BrightEdge’s generative AI speeds up SEO management tasks and streamlines content creation. Copilot can also generate outlines and fully written first drafts. Request a demo to learn more.

SEO 96
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How to use landing page sales funnels to convert more visitors

Unbounce

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Sales conversion : Turning leads, trial users, or freemium users into paying customers. At this stage, the goal is to attract a wide audience and generate interest in your products or services.

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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

Most people hear AI and think of a generative AI tool like ChatGPT or DALL-E. The data reflects this challenge: McKinsey found that, while 55% of organization s use generative AI in some capacity, over 80% havent seen measurable impacts on enterprise-level earnings. This could be A/B testing or copywriting for emails.

Price 109