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This week’s new AI/ChatGPT-powered martech products

Martech

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. It also allows users to generate images. Get MarTech! In your inbox.

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When to show off that you’re a new brand

Ariyh

You have two options: Product A, from a company founded in 2021 Product B, from a company started in the 1980s All else equal, which one would you choose? You have two options: Product A, from a startup founded in 2018 Product B, from a brand established in 1865 This time, which one would you choose? started in 1998).

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Homepage Best Practices: 20 Things to Add to Your Homepage Design (and 5 things to remove)

Orbit Media Studios

Along with the <title> tag, the <h1> header is probably the most important piece of SEO real estate on your website. Use specific navigation labels Vague navigation labels (services, products, solutions) aren’t super helpful to your visitors. If possible, show the product in use. THAT’S OKAY. Don’t do it.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate !

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5 Ways to Improve Any Webpage by Adding Specificity

Orbit Media Studios

Other times, the hero area is the perfect place to show the product in context ( example ), show the team ( example ) or indicate the process and the results ( example ). Labels such as solutions, services, products and industries are generic, vague and unhelpful. It deserves its own real estate. That’s good.

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SEO is alive and kicking in 2023 – and beyond

Search Engine Land

Social SEO also works in real life when family, friends and colleagues recommend you and your products or services to someone else. They won't buy your product from these people though, neither offline nor online. SEO copywriting" with 178%. They still have to search for it. SEO specialist" with 146%.

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7 PPC Optimization Strategies that Increase Conversions

Sachs Marketing Group

A pay-per-click ad campaign guarantees you a certain number of eyeballs on your product pages and landing pages. Remember, you don’t just want high-traffic keywords – you want to attract the kind of people who tend to buy your products to begin with. Effective Copywriting is Key. PPC ads have very little real estate.