Sprout Social

NOVEMBER 4, 2024

According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. While LinkedIn is a great space for sharing thought leadership content, be sure to think about what else social media users want to see on that channel.

Whitepaper

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. Search intent considers what users want when they type something into Google.

SEO

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform

Hubspot Marketing

NOVEMBER 5, 2024

For example, influencer partnerships are a fantastic idea for promoting your brand, but they work best for B2C brands, as they can be more persuasive to the individual. These conversion rate tools provide users with a visual representation of the most visited places on their websites. with your leads. Optimize lead forms.

B2C

Hubspot Marketing

JUNE 25, 2025

When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. And, I’m going to show you how. It really comes down to personal preference.

Copywriting

Buffer Marketing

JULY 22, 2024

But it has a “sponsored,” “promoted,” “boosted,” or any similar label attached to disclose the post is an ad. This objective will dictate what types of ads you run, what copywriting you use for your ad copy, and more. Conversion is an objective for lead generation.

Advertising

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. What is Facebook marketing?

Gen Z

Neil Patel

JUNE 25, 2025

If you can make paid media work, you’ll generate a supply of customers that isn’t dependent on the whims of Google, the shifting priorities of social media algorithms, or unpredictable referrals. Paid media is any form of promotion that meets both of the following criteria: it happens on a platform you don’t own, and you pay for it.

User-Generated

Orbit Media Studios

APRIL 30, 2025

Stage Zero: The AI User It started with a poem. In that moment, you became an AI user. You were an ad hoc AI user. Each one is really a Generate training data button for your helpful AI analyst. Highly skilled AI users rarely chat back-and-forth to edit their AI responses. That first prompt was your first step.

Transform

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z

Hubspot Marketing

MAY 13, 2025

My friend Jenn Prochaska , a copywriter and brand messaging specialist, made me laugh out loud when she described Reddit as Metallica before The Black Album because it feels much more underground than mainstream. Redditors want you to bring value, not shamelessly self-promote. And they are not here for your marketing funnel.

Copywriting

Buffer Marketing

JULY 10, 2025

Let’s start at the beginning: Instagram marketing is the process of using Instagram to promote your brand, product, or service. Instagram is the third most popular social media network with over 2 billion ( 🤯) monthly active users. And more than half of Instagram users are aged 34 years or younger.

User-Generated

AWeber

AUGUST 1, 2025

Effective newsletter writing combines valuable content with strategic copywriting to build relationships and drive business results. With the average employee spending 30 hours weekly in their inbox , knowing how to write a newsletter that provides immediate, clear value is essential to earn attention and engagement.

Transform

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Product promotion : Highlighting specific products or services. Sales conversion : Turning leads, trial users, or freemium users into paying customers. Get started with a free 14-day trial today.

User-Generated

Sprout Social

MAY 22, 2025

Just ask Adam Jorgensen, Social Media Manager at GivingTuesday, whose role blends content creation, video editing, graphic design, copywriting and morea reflection of the wide-ranging skills todays nonprofit marketers bring to the table. The goal isnt just to promote a service or productits to mobilize people around a cause.

Social Media Marketing

Orbit Media Studios

AUGUST 6, 2025

Does it include all of the details necessary to help guide the user toward your brand? by lowering classification confidence or making the brand less likely to appear in AI-generated answers). This is more like conversion copywriting, where your goal is to help visitors qualify or disqualify themselves. Digital ink is never dry.

PR

Buffer Marketing

JANUARY 30, 2025

If short-form videos generate the most engagement, prioritize them. Design graphics or templates for upcoming promotions. Adopt AI and automation AI and automation aren’t just trends—they’re tools that can streamline your workflow, generate fresh content ideas, and help you stay consistent without burning out.

User-Generated

Backlinko

MARCH 26, 2025

Search Network typically delivers higher-intent traffic but at higher costs since users are actively searching for specific terms. Display Network usually offers lower costs per click but may bring less immediate purchase intent since users aren’t actively searching. Are users looking for information, or are they in buying mode?

Price

SocialPilot

AUGUST 1, 2025

11 Creative Ways to Use ChatGPT for Social Media There are eleven ways you can effectively use ChatGPT for social media, from content ideation to proofreading and image generation. Example Prompt: I want to create an Instagram post using the trending ‘[insert meme name]’ meme format to promote my fitness brand.

User-Generated

SocialPilot

JULY 10, 2025

Here’s where our users have found SocialPilot’s content calendar handy: it gives you a built-in content calendar where you can plot campaign ideas, attach reference links or notes, and even collaborate with your team in one place. Step 3: Copywriting Crafting the copy that will accompany your visuals. we’ve been there too.

Copywriting

SocialPilot

MAY 27, 2025

Unlike casual users or influencers, content creators are brought into a business to strategically support marketing objectives, increase engagement, build community, promote products, or drive conversions. But theyre not just posting pretty pictures or trending dances. Campaign planning and audience targeting.

Thought Leadership

AWeber

MAY 19, 2025

Workbooks add interactivity, helping users apply concepts step-by-step. When to apply: If you can design user-friendly and aesthetically pleasing planners, this market has significant potential. When to apply: If you have a background in marketing or copywriting, compiling swipe files can be valuable to others.

Product

Backlinko

JUNE 23, 2025

return for every dollar you invest in generative AI. Whether you’re building an SEO strategy , planning content, launching paid campaigns, researching competitors , or tracking how your brand shows up in AI-generated answers — Semrush has a solution for it. Specifically: How is your brand showing up in AI-generated answers across LLMs?

User-Generated

SocialPilot

JULY 16, 2025

Businesses can use carousel posts to promote products, highlight case studies, share industry insights, or even repurpose blog content into snackable slides that generate leads and establish authority. Shubham Davey, an SEO copywriter shared his first-hand experience testing different LinkedIn content formats.

Thought Leadership

Orbit Media Studios

MARCH 4, 2025

It generates a little buzz. Search is one of our promotion channels, but not the only one. Here well use another tool: generative AI. users by session source/medium) Did visitors from various sources engage with the page more or less than usual? It answers a big question with a lot of well-supported information.

SEO

Campaign Monitor

MAY 30, 2025

According to online reviews, many users struggle with ConvertKit’s learning curve and limited customization. Learning Curve: While the platform is user-friendly initially, unlocking and effectively using advanced features requires a steep learning curve, especially for beginners. Ready to find your perfect email marketing match?

Price

Animalz blog

JULY 8, 2025

Technical users want actionable templates. It’s a smart model for teams who want productivity gains but worry about AI-generated content. And we ended up doing this calculation and finding that the blog generated 454%. We also use it for small copywriting tasks. Decision-makers want proof of value.

Thought Leadership

Vertical Response

APRIL 5, 2025

Effective keyword selection improves campaign visibility and performance, ensuring your ads appear to users actively searching for related products or services. Using insights from Google Analytics alongside Google Ads data enhances strategy adjustments based on user behavior.

Advertising

Animalz blog

AUGUST 5, 2025

31:44) Kirti sees generative AI as both helpful and challenging. Microsoft Copilot (11:48): Generative-AI tool used for first-draft writing and research in enterprise content workflows. Adobe Firefly (41:54): Generative-image tool used by the team for creative prototypes and visual content experimentation.

Thought Leadership

Orbit Media Studios

JULY 17, 2025

The top performing content, in every industry vertical, generates huge amounts of visibility and engagement, rankings and traffic. This audit focuses on the actual content and its effectiveness in meeting user needs. Their job is to promote the section and slow the scroll. This could help with lead generation.

SEO

Backlinko

MAY 12, 2025

Lets say youre part of an in-house marketing team working with an external copywriter. It also ensures every piece of content supports a bigger goal, like driving signups for an event or promoting a product launch. Instead, Im sticking to what the title says and only including the very best options.

Management

Duct Tape Marketing

APRIL 2, 2025

I've been around now for multiple decades and generations, I've been able to see John Jantsch (00:47.477) You John Jantsch (00:53.72) Yeah, yeah. They promote your brand. John Jantsch (10:45.566) Imagine when we have an entire generation that that's all they know. John Jantsch (01:05.699) Yeah, yeah, yeah. That is one solution.

Marketing

Hootsuite

OCTOBER 30, 2024

Core elements of social media management include audience research, platform choice, SMART goals, and a balanced content calendar of educational, entertaining, and promotional posts. Educational content A Statista survey found that 41% of Instagram users want informative content on the app. Be proactive. Personalize responses.

Management

Hootsuite

MARCH 31, 2025

But it cant take the place of a skilled social media manager, brand-aware copywriter, or accomplished graphic designer. Download now 11 smart ways to use AI in social media The AI conversation these days tends to focus on generative AI. It will even generate hashtags to help get your content seen.

User-Generated

Animalz blog

JUNE 3, 2025

At the enterprise level, you need content, creative, product marketing, and demand generation working together. I would rather just have a content-marketing manager focus heavily on operations and analytics than just, like, being an editor and copywriter these days. ( Each team is key to moving the business forward.

Advertisers

Neil Patel

MARCH 30, 2021

The principal way to accomplish this is SEO copywriting. Your content needs to accomplish two goals: solve a particular problem appeal to the end-user (customers, clients, prospects, readers, etc.), That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO copywriter.

Copywriting

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. Tip: Jeff uses BuzzSumo to generate content ideas, create high-performing content, monitor its performance, and identify influencers.

Copywriting