SocialPilot

FEBRUARY 12, 2025

That’s where engaging and encouraging social media copywriting comes into play. Here’s how we will turn you into a social media copywriting pro. We’ll explain social media copywriting, why it’s crucial for engagement and conversions, and how you can create a compelling copy with actionable strategies.

Copywriting 51

Copywriting Transform User-Generated Gen Z 51

Hootsuite

JULY 15, 2025

Marketers, content creators, and copywriters who need a natural-sounding writing partner. Customer review: Source: Reddit Best ChatGPT alternatives for SEO 3. Surfer If you already know your way around SEO but want to ramp up content generation without sacrificing quality, Surfer is one of the best AI options out there.

SEO 79

SEO Copywriting Price User-Generated 79

Search Engine Land

SEPTEMBER 12, 2024

In this article, Semrush’s Managing Editor, Alex Lindley , shares how his three S approach – structure, skimmability and search intent – can fuel SEO growth, plus helpful examples and takeaways. For content the writer is creating for SEO purposes, I always point to the inverted pyramid and/or the bottom line up front (BLUF) framework.” “The

SEO 87

SEO Copywriting Digital Marketing Management 87

Martech

APRIL 1, 2025

Implement SEO strategies from the start Search engine optimization (SEO) is critical for driving organic traffic and reaching your audience. Effective SEO involves: Conducting keyword research to align with audience search behaviors. Integrating SEO best practices early sets the foundation for long-term visibility.

Transform 130

Transform SEO User-Generated Copywriting 130

Hubspot Marketing

SEPTEMBER 30, 2024

Landing Pages Another great opportunity to use AI is for programmatic SEO. Programmatic SEO involves creating landing pages (usually hundreds, sometimes thousands) to automatically target keywords. You can also localize ads, product marketing assets, and SEO content.

Thought Leadership 141

Thought Leadership User-Generated Marketing Marketers 141

Orbit Media Studios

JANUARY 8, 2025

” Joel Klettke, Business Casual Copywriting “Try to choose testimonials that go beyond a platitude, like “They’re great!” Joel Klettke, Business Casual Copywriting “Consider testing headlines that include How such as How to get X result, how X client achieved Y result, etc.

Copywriting 112

Copywriting Transform SEO Place 112

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 120

Thought Leadership Copywriting SEO Marketing 120

Search Engine Land

AUGUST 6, 2024

Insight 1: Leveraging AI for SEO and copywriting Lloyd-Martin explained how she uses AI to generate NLP-based content that feels more alive and sensory. The panel focused on generative AI tactics and tools, taking cues directly from audience questions. Let’s dive into the three top insights below.

Copywriting 96

Copywriting SEO Search Marketers Customer 96

Martech

DECEMBER 6, 2024

What are current SEO best practices for Google and Bing? Focus on SEO keywords ‘AI marketing analytics’ and ‘AI-based marketing.'” Check that the outline meets your SEO goals, aligns with your audience and provides sufficient depth and uniqueness. SEO integration Verify keyword placement in key sections.

Transform 131

Transform Analytics User-Generated Education 131

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Please keep reading to learn from me and some incredible leaders in the SEO industry. That's why SEOs put so much effort into earning page-one ranks for our employers and/or clients.

SEO 118

SEO Education Product Place 118

Martech

DECEMBER 20, 2024

Example Weak statement: Learn the basics of SEO strategy. Example Instead of a 30-minute webinar covering 5 tips to improve your digital ads, offer a focused, actionable topic: Specific webinar: 5 copywriting hacks to double your conversion rates. Go beyond explaining what your content covers to articulate why it matters.

Manufacturing 120

Manufacturing Copywriting Education Content Marketing 120

Hubspot Marketing

JUNE 30, 2025

After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. Clear copywriting and editing skills. Blog Manager Job Description Did you know that SEO blogging was the top B2B marketing channel, resulting in ROI, according to HubSpot's State of Marketing Report 2025 ?

Management 111

Management Inbound Marketing Marketing Marketers 111

Backlinko

DECEMBER 27, 2024

Further reading: ChatGPT for SEO: Ultimate Guide, Tips & Prompts Claude Like ChatGPT, Claude is an AI chatbot that generates text responses to prompts. Claude can assist with tasks like AI copywriting and content generation, too. It also checks the SEO potential of your work. Draft or outline your content. Then, click Ask.

Transform 115

Transform User-Generated Manufacturing eCommerce 115

Hubspot Marketing

SEPTEMBER 24, 2024

HubSpot has an excellent copywriting AI ; you can generate an entire article or email using AI. If you’re doing a lot of content marketing, SEO, and blog writing, you must consider WriterZen because the functionality and price of this tool make it very affordable. The same goes for creating content. The team is fantastic.

User-Generated 115

User-Generated Price Marketing Marketers 115

Hubspot Marketing

JUNE 2, 2025

How to Maximize Your Resources with AI A $100K+ Startup Team The list of contractors Jovanovic would need to hire isn't insignificant for a small startup: 5 content writers SEO copywriter Video editor Audio editor Marketing designer Data analyst Project manager (herself) Total annual cost: Over $100,000, plus time spent on administrative tasks like (..)

Copywriting 63

Copywriting Energy Marketing Marketers 63

Martech

MAY 16, 2025

That’s good news for copywriters and brands that understand good content is still king and still based on sound SEO principles “AI is a tool. You’re doubling down on your SEO efforts to show up in AI reviews.” “Ultimately, everything we do in marketing is to service the consumer,” Dorros said.

Real Estate 87

Real Estate Copywriting Finance Health 87

Buffer Marketing

JULY 10, 2025

Use Instagram SEO and hashtags to improve your content's discoverability 2. Use Instagram SEO and hashtags to improve your content’s discoverability Instagram users are not just scrolling on the app, they are actively searching on it. What can you do to optimize your Instagram posts for SEO?

User-Generated 98

User-Generated Marketing Marketers Analytics 98

Hubspot Marketing

NOVEMBER 6, 2024

Erin Pennings , a copywriter and marketing strategist, told me coffee chats are her favorite way to connect with your target audience. For example, HubSpot offers a comprehensive list of SEO best practices from a variety of experts, which aims to help its target audience achieve a greater return on investment from content marketing.

User-Generated 83

User-Generated Marketing Marketers Advertising 83

Orbit Media Studios

MARCH 4, 2025

This is a very common story, with three important lessons for SEOs and content marketers: There are no pages that rank for only one phrase Because any page that ranks for one phrase also ranks for dozens or hundreds of closely related phrases, which is why Search volume is an overrated metric Because it underreports demand.

SEO 81

SEO Thought Leadership User-Generated Copywriting 81

Animalz blog

JULY 16, 2024

Jess: My background is actually in copywriting on the B2C side. With the uncertainty around SEO because of AI-generated content and results, do you see elements of PR becoming more important in content marketing? Editor’s note: We’ve lightly edited this interview for clarity and readability. Absolutely.

PR 57

PR Copywriting B2C Place 57

Orbit Media Studios

AUGUST 21, 2024

View Orbit’s UX site design portfolio > Mackenzie Pelletier As an SEO copywriter at Orbit Media, Mackenzie helps the team create search and conversion-optimized content that ranks and drives engagement. Orbit has worked with hundreds of clients across every industry, from B2B sites to nonprofit organizations.

Copywriting 69

Copywriting Place Branding Communications 69

Sachs Marketing Group

JULY 15, 2024

SEO techniques can improve website visibility and attract targeted traffic. SEO for Conversion Rate Search Engine Optimization (SEO) is crucial in increasing the number of visitors who take a desired action on a website. Understanding how SEO impacts conversion rates is essential for online success.

Copywriting 52

Copywriting Shoppers SEO Digital Marketing 52

Hubspot Marketing

MAY 20, 2025

One of my favorite takeaways from a recent AI + SEO webinar with Neil Patel was not to do it all in one go. Even coupling an AI-generated social media caption with a candid photo can make it feel more personal. Take it one prompt at a time. Instead of asking AI to write a full social caption, carousel, and CTA in one prompt, break it up.

Thought Leadership 123

Thought Leadership Energy User-Generated Copywriting 123

Hubspot Marketing

MAY 13, 2025

My friend Jenn Prochaska , a copywriter and brand messaging specialist, made me laugh out loud when she described Reddit as Metallica before The Black Album because it feels much more underground than mainstream. Reddit conversations often include people with deep expertise who identify their credentials. Reddit is not a shortcut.

Copywriting 78

Copywriting Marketing Marketers User-Generated 78

Sprout Social

JANUARY 22, 2025

Write compelling headlines and captions Flexing your copywriting skills is a smart move on LinkedIn where hooks are all the rage. If nothing else, hashtags can really help with LinkedIn SEO. Figma frequently uses hooks to open their posts and gets strong engagement and positive interactions from their followers as a result.

Marketing Strategy 128

Marketing Strategy Content Marketing Thought Leadership Marketing 128

Hubspot Marketing

JUNE 12, 2025

Now, instead of hiring a whole team to do every aspect of the work, I have myself and a robust tech stack that’s much more cost-effective than an agency model.

Copywriting 117

Copywriting Marketing Marketers Health 117

Unbounce

JANUARY 6, 2025

TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. From there, youll be able to build funnels that consistently convert visitors into leads , and leads into customers, both short-term and over the long haul. Lets do it.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Neil Patel

JUNE 25, 2025

Search engine optimization (SEO) costs less than paid media, but it can take three to twelve months to see optimal results. These include ad copywriting, graphic design, and videography. Even if traditional SEO and search ads vanish, LLMs like ChatGPT will need to monetize at some point.

User-Generated 97

User-Generated Advertising Advertisers Direct Mail 97

Search Engine Land

JULY 22, 2024

Conversely, smaller brands that “only” run Google Ads paid search and have small SEO traffic (which mostly originates from branded queries) can probably ignore segmenting audiences altogether. You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice. Is that a bad thing? Audiences are unique.

Price 96

Price eCommerce Customer Journey Copywriting 96

Neil Patel

JULY 19, 2025

Key Takeaways : A true website redesign is more than just cosmetic, involving rebuilding your website to create a strong foundation for visual design, UX, SEO, and technical infrastructure. Analyze SEO tool data and identify top-ranking pages — and those that don’t rank for many keywords.

User-Generated 46

User-Generated SEO Content Placement Analytics 46

Duct Tape Marketing

OCTOBER 26, 2024

GrowthBar is an AI-powered SEO tool that helps marketers create content designed to rank high on search engines. It provides keyword suggestions, backlink opportunities, and AI-generated content outlines for better SEO performance. Anyword is an AI copywriting platform that generates marketing copy for ads, social media, and emails.

Copywriting 46

Copywriting SEO Analytics Marketing 46

Hubspot Marketing

APRIL 29, 2025

This could be A/B testing or copywriting for emails. Sean Clancy , managing director at SEO Gold Coast, shares why specificity of data shared with AI matters. She also notes many marketers still doubt this approach because they worry about uniqueness or authenticity. The hard part is training it on what's actually important.

Price 123

Price CMO Marketing Marketers 123

Set Up

APRIL 1, 2025

Every marketer right now should see great opportunity and great risk in the way our audiences are using AI to research and learn - it's going to cause meaningful shifts in how we think about SEO, how we connect with prospects, how we build credibility and expertise.

CMO 59

CMO Copywriting Shipping Analytics 59

SocialPilot

JULY 10, 2025

Step 3: Copywriting Crafting the copy that will accompany your visuals. SEO for Social Media: Ensure your copy includes relevant keywords, especially on platforms like LinkedIn and Facebook , to improve organic reach. Phase 1: Planning and Content Creation Workflow This is where the foundation is laid.

Copywriting 59

Copywriting User-Generated Analytics Promotion 59

Rock Content

JULY 11, 2024

WriterAccess is a top-tier talent network where ecommerce brands can connect with professional copywriters, bloggers, designers, and more. Leverage it to perform valuable A/B testing, SEO analysis, personalization tasks, etc.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Exposure Ninja

JUNE 13, 2025

Ad Copywriting : Compelling copy that drives clicks. A full-service agency can provide deep PPC expertise alongside a broader digital marketing strategy, including SEO, Content Marketing, and more. Meta Ads : Facebook and Instagram campaigns that actually convert. Microsoft Ads : A hidden gem for reaching audiences competitors miss.

Price 52

Price Copywriting Communications eCommerce 52

Duct Tape Marketing

APRIL 9, 2025

To make it easier to scan, heres a comparison table summarizing these program types, their formats, support levels, and typical price ranges: Program Type Format and Content Support Level Typical Pricing Tactical Skills Courses Self-paced online videos or short workshops focusing on one skill (SEO, ads, etc.)

CMO 60

CMO Price Marketing Marketers 60