Marketing Insider Group

JUNE 17, 2025

AI in CRM and marketing isn’t new. But now it’s getting freakishly good at understanding customer behavior. Customer Data Becomes the Star (Without Creeping People Out) People like personalization. CRM Isn’t Just for Sales Anymore It used to be a glorified Rolodex for your sales team. Modern CRMs connect the dots.

CRM 111

CRM Management Gen Z Marketing 111

Marketing Insider Group

DECEMBER 17, 2024

Customer relationship management (CRM) strategies and systems are excellent tools for modern businesses. They streamline operations, improve customer experiences, and set the stage for sustainable growth. This guide outlines how CRM systems empower businesses to manage data effectively while driving business growth.

CRM 98

CRM Management Customer Analytics 98

Martech

NOVEMBER 19, 2024

Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. When your CRM (in this case we’re using HubSpot as the CRM platform) and LinkedIn are working together, you’ll achieve those outcomes. Processing.

CRM 128

CRM Marketing Marketers Place 128

Marketing Insider Group

NOVEMBER 21, 2024

Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). As businesses interact with customers through social platforms more, CRM systems have had to adapt. This enables better segmentation, targeted campaigns, and improved customer satisfaction.

CRM 105

CRM Management Thought Leadership Market Trends 105

The LeadG2 Blog

OCTOBER 31, 2024

When people think of HubSpot, they often associate it solely with customer relationship management (CRM). While it's true that HubSpot offers a powerful CRM tool, that’s just scratching the surface. For those focusing on marketing without needing HubSpot’s CRM, there’s still a world of functionality to unlock.

CRM 111

CRM Marketing Marketers Management 111

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes. What is CRM Reporting?

CRM 113

CRM Analytics Key Performance Indicator Transform 113

Martech

JUNE 17, 2025

Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to a study led by Salesforce AI scientist Kung-Hsiang Huang. It also means marketers must be aware of agents’ problems handling nuanced, evolving customer conversations that demand iterative information gathering or dynamic problem-solving.

CRM 110

CRM Place Branding Customer 110

Martech

JUNE 6, 2025

The post 5 simple ways to boost CRM adoption appeared first on MarTech. Thankfully, there are some simple ways to blend platform features with a behavioral nudges to improve adoption, understanding, and ultimately, performance.

CRM 105

CRM Management Customer Marketers 105

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

Customer 116

Customer B2C CMO Customer Journey 116

Martech

MAY 7, 2025

The link between customer acquisition and long-term value remains frustratingly opaque. We have long relied on imperfect proxies clicks, leads and initial conversions while struggling to optimize for what truly matters: customer lifetime value , retention and advocacy. However, this ignores varying customer quality.

CRM 76

CRM Customer Acquisition Transform User-Generated 76

Marketing Insider Group

MAY 19, 2025

Thats where CRM and community management start to overlap. While most people think of CRMs (Customer Relationship Management systems) as tools for sales, theyve quietly become a powerhouse for growing and managing thriving brand communities. Data from CRM systems helps refine your community strategy over time.

CRM 89

CRM Management Analytics Place 89

Martech

MAY 6, 2025

Heres the catch, though: if your CRM is cluttered with stale contacts, duplicate records and mismatched account info, all that data may be doing more harm than good. So before your next campaign underperforms or your next sales call goes sideways, its worth asking: Is your CRM quietly sabotaging your go-to-market strategy?

CRM 102

CRM Performance Marketing Marketing Strategy Product 102

Martech

AUGUST 2, 2024

How well does your organization know how customers engage with your brand? Customer journey maps can’t fix all of these problems, but they do give businesses the opportunity to visualize the various touchpoints and experiences our customers pass through as they move from awareness to post-sale. But we’re rarely sure.

Customer Journey 113

Customer Journey Customer Shipping Analytics 113

Martech

SEPTEMBER 9, 2024

Answer: Calculating customer acquisition cost (CAC) is a straightforward process that involves determining the total costs associated with acquiring new customers and dividing that by the number of customers acquired during a specific period. New Customers Acquired: 200. Prompt: How to calculate CAC?

Customer Acquisition 112

Customer Acquisition Customer Food CRM 112

Martech

AUGUST 1, 2024

Customers kinda lie They don’t mean to, but it happens. When you use customer research to understand the buyer’s journey, know that what buyers say and what they actually do might often be different. This is an important distinction and, as described earlier, a reason why customer research is not very accurate.

Customer 121

Customer Customer Journey CRM Marketers 121

Martech

NOVEMBER 14, 2024

Remember when your martech stack was manageable — maybe just one CRM platform paired with an email automation tool? When the tipping point turned Over the past 25 years, the digital landscape evolved dramatically, altering how companies approach customer retention and engagement. Fast forward to today and your SaaS expenses ballooned.

Customer 123

Customer User-Generated Marketing Marketers 123

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

The LeadG2 Blog

JULY 30, 2024

This holds true for managing deals in HubSpot, a powerful CRM platform widely used for sales and marketing automation. While HubSpot offers default deal stages out of the box, customizing these stages to align with your specific sales process can make a world of difference in your organization's efficiency and success.

Customer 111

Customer CRM Management Marketers 111

Martech

AUGUST 13, 2024

Misnomer or not, the term has stuck, and in essence means the possibility of CDPs activating data within a customer’s data warehouse (or “lakehouse”). “Be absolutely engaging,” is the motto of customer engagement platform Braze. Does that mean the data is being copied into Braze?

Customer 120

Customer Customer Journey eCommerce CRM 120

Martech

JUNE 6, 2025

Custom AI agents : Tools like Custom GPTs allow marketers to create purpose-built assistants for tasks like ABM targeting or content generation. In recent months, I’ve been testing how Custom GPTs perform inside real B2B GTM workflows across campaign planning, ABM orchestration and content production.

Customer 111

Customer Thought Leadership Native Marketing CRM 111

Martech

DECEMBER 6, 2024

While structured data has long been the foundation of CRM, unstructured datalike conversationsholds the key to deeper insights into customer sentiment, behavior, and intent, said HubSpot CEO Yamini Rangan in a company release. The terms of the deal werent disclosed.

CRM 119

CRM Communications Customer Product 119

Sprout Social

AUGUST 30, 2024

Strong digital customer service is an expectation, not an exception to the rule. Because the days of customers sitting on hold or reps saying “I don’t know” are long gone. Modern buyers expect customer care that’s swift, comprehensive and seamless. What is digital customer service? Translation?

Customer 128

Customer Food CRM Customer Journey 128

Martech

AUGUST 21, 2024

Delivering a seamless customer experience is crucial for staying competitive. An integrated customer technology strategy resolves this issue by aligning all these technologies to work together. Sales and customer support departments operate the same way. This silo approach only serves the company, not the customer.

Customer 112

Customer Transform Logistics Finance 112

Martech

SEPTEMBER 11, 2024

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. UX/UI is in charge of making life easier for customers.

Customer 112

Customer Customer Journey B2C Management 112

MarketingOps

FEBRUARY 12, 2025

The Marketing Data Challenge The MAP/CRM, often hailed as the backbone of customer data, frequently falls short when it comes to supporting segmentation and targeting efforts. For example, high-potential leads are either poorly targeted or overlooked altogether due to unstructured MAP/CRM data.

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CRM Whitepaper Health Analytics 147

Lynton Web

DECEMBER 29, 2024

Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. Each chapter has its own goals, tools, and measures of success.

Customer Journey 97

Customer Journey Customer Transform CRM 97

SmartBrief - Marketing

APRIL 8, 2025

It’s a psychological tool that influences how customers see your business and whether they consider you trustworthy. In this article, I’ll show you how brand identity shapes customer psychology and ultimately drives loyalty. Image credit: Seahawk Tone and messaging Your brand voice sets the tone for how customers see you.

Branding 97

Branding Customer Shoppers Food 97

Customers.ai

JANUARY 6, 2025

Customers expect more now. Were diving into strategies that push beyond the basics, using real-time data, predictive analytics, and omnichannel precision to help you connect with your customers. Advanced marketers know its no longer about who your customers are its about what they do. Todays customers expect personalization.

Customer 92

Customer eCommerce CRM Shipping 92

SocialPilot

JANUARY 15, 2025

Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. Well share proven tips and strategies to encourage customers to write reviews to help you turn those happy customers into raving online reviewers. Unhappy customers will let you know.

Customer 97

Customer User-Generated Management Product 97

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Artificial intelligence tools tailor content and offers to individual customer preferences, boosting engagement and loyalty.

CRM 121

CRM Transform Marketing Marketers 121

Martech

OCTOBER 14, 2024

Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Customer-centric approach: Shift your focus towards understanding customer behavior and preferences. Tools: Customer relationship management (CRM) software (e.g., Salesforce, HubSpot).

Key Performance Indicator 115

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 115

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

CRM 115

CRM Customer Journey Customer loyalty Management 115

Martech

JUNE 19, 2025

Suggested replacement metric: Social media leads and conversions Why they’re stronger: This metric focuses on how many leads or actual customers your social media efforts generate. This indicates that the content is attracting genuinely interested prospects who fit your ideal customer profile. Where to find it: CRM systems (e.g.,

CRM 86

CRM User-Generated Analytics Customer Acquisition 86

Martech

JULY 2, 2025

When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the past 15 years. This time, I will maintain my focus on unstructured data by diving into the challenges of customer satisfaction surveys.

Customer 69

Customer CRM User-Generated Marketing Automation Platform 69

Martech

DECEMBER 3, 2024

Dig deeper: 7 strategies for getting the most from your martech stack “This may be the turning point where the number of commercial apps in the tech stack peaks and future growth of the stack — which overall we think could be exponential — will come from custom software, a cornucopia of custom apps, agents, and automations.”

CRM 130

CRM User-Generated Customer Management 130

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. Deliver in-app customer support with mobile chat SDK. Flexible editing with drag-and-drop areas in custom email templates. This seamless connectivity enhances collaboration across departments, ensuring faster, more effective ticket resolution and improved customer service.

CRM 118

CRM Transform User-Generated Management 118