Use Insider

SEPTEMBER 13, 2024

Opt for email automation software that includes a Customer Data Platform (CDP) or one that integrates seamlessly with your existing CRM or CDP. This integration ensures that all customer data is current and accessible, providing a solid foundation for your automated campaigns.

Customer 52

Customer CRM User-Generated Transform 52

Hootsuite

DECEMBER 9, 2020

Are you using social to recreate lost customer experiences? As pressure increases to recover revenue lost in the wake of the pandemic, it’s no surprise that marketers ranked customer acquisition as their top objective on social in our Social Trends survey this year. Source: Instagram.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Martech

MAY 16, 2022

She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We We kissed a lot of frogs first before we got here.”.

Transform 102

Transform CRM Email Marketing Retail 102

Marketing Insider Group

NOVEMBER 3, 2020

Ahrefs shows that it values its existing customers by helping them to get as much out of their product as they possibly can – it’s not just a case of getting the sale and then leaving them to their own devices. Use Your CRM to Create Personalized Content. In 2020 and beyond, consumers are expecting more personalized experiences.

Non-Profit 145

Non-Profit Marketing Marketers CRM 145

Customers.ai

DECEMBER 20, 2024

Industries that rely on repeat business and customer loyalty benefit the most from relationship marketing. Examples include ecommerce, SaaS, retail, hospitality, and financial services. Personalization plays a significant role in relationship marketing by making customers feel valued and understood.

eCommerce 87

eCommerce Shipping Customer loyalty Marketing 87

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Using location data for customer acquisition. They can connect with loyal customers through digital billboard ads when the data indicates that they are close to a specific site.

Customer 98

Customer Customer Acquisition Retail Acquisition Marketing 98

Martech

FEBRUARY 25, 2022

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Target customers. B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment.

Marketing Automation Platform 122

Marketing Automation Platform Manufacturing CRM B2C 122

SMA Marketing

JANUARY 11, 2024

Do you know the meaning of CRM? CAC Customer acquisition cost (CAC) is a key metric that businesses use to calculate the expenses incurred in acquiring customers and evaluate the profitability and efficiency of their sales. CRM CRM stands for customer relationship management. How about CMS or COS?

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Use Insider

MAY 2, 2024

Embracing innovation in retail marketing With thousands of brands offering millions of products, personalization is no longer just a ‘nice-to-have.’ Customers want the brands they connect with to deliver experiences that recognize and predict their preferences and needs.

Retail 52

Retail eCommerce Product Transform 52

Search Engine Land

SEPTEMBER 12, 2023

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. That’s how good the lift in performance can be for retail conversions. Highly competitive mass retail products – think digital cameras and televisions – can work well on the feed side.

eCommerce 132

eCommerce Retail User-Generated Pharmaceutical 132

SocialPilot

DECEMBER 23, 2024

AI-Powered Responses: Utilize AI to respond to customer reviews quickly and effectively. CRM Integration: It integrates well with various CRM platforms via Zapier to streamline review management and customer interactions. Pros User-friendly interface with robust CRM integration capabilities.

Management 45

Management Price Retail User-Generated 45

Econsultancy

JANUARY 28, 2022

Customer acquisition is certainly still a big priority for a lot of brands, but returning shoppers are now more valuable than they ever have been, and the benefits associated with these consumers should not be overlooked. So why is customer nurturing important? Acquiring new customers is getting tougher and tougher.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Use Insider

JULY 31, 2023

At our most recent Growth Makers Club webinar, NocNoc—the Thailand-based online marketplace for home and lifestyle products—discussed how they leveraged Insider’s customer data and experience platform (CDxP) to create a seamless, highly-personalized digital shopping experience. This generates a variety of different kinds of data.

Customer loyalty 52

Customer loyalty Customer Acquisition CRM eCommerce 52

CXL

JUNE 16, 2022

Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. Conduct qualitative research to learn about your customers and unearth the right cross-sell offers.

User-Generated 107

User-Generated Real Estate Price Retail 107

Litmus

SEPTEMBER 25, 2024

Live email content —like interactive maps, weather updates, or add-to-calendar options—creates memorable experiences that stand out in even the most crowded inboxes—turning one-time buyers into repeat customers and brand advocates. Try Litmus Personalize Lifecycle marketing FAQs Is lifecycle marketing the same as CRM?

Management 82

Management Marketing Marketers CRM 82

Use Insider

MARCH 1, 2023

This means many B2C businesses are struggling to hit their customer acquisition and revenue targets which, in turn, puts pressure on marketing budgets and marketing departments this year to deliver stronger returns on every investment.

Customer Acquisition 52

Customer Acquisition Food eCommerce Finance 52

Use Insider

AUGUST 8, 2021

Advertising spends during the holiday season add up to a billion dollars, but that’s only counting the budgets of the top 10 retailers in the US. With every brand competing for holiday shoppers, it’s your unenviable job to break through the noise and keep customer acquisition costs (CAC) low and return on ad spend (ROAS) high.

Shoppers 52

Shoppers Retail eCommerce Customer Acquisition 52

Use Insider

AUGUST 8, 2021

Advertising spends during the holiday season add up to a billion dollars, but that’s only counting the budgets of the top 10 retailers in the US. With every brand competing for holiday shoppers, it’s your unenviable job to break through the noise and keep customer acquisition costs (CAC) low and return on ad spend (ROAS) high.

Shoppers 52

Shoppers Retail eCommerce Customer Acquisition 52

Use Insider

SEPTEMBER 13, 2024

Opt for email automation software that includes a Customer Data Platform (CDP) or one that integrates seamlessly with your existing CRM or CDP. This integration ensures that all customer data is current and accessible, providing a solid foundation for your automated campaigns.

Customer 52

Customer CRM User-Generated Transform 52

CXL

JULY 21, 2022

To build your customer journey map, answer the five W’s. retail consumers or companies of one), or do they buy in teams? By presenting themselves as the public face of the company, Rooted’s co-founders are building their personal brand and making the retail brand more relatable. Like Lemonade, Gong is data-driven.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Welcome Software

NOVEMBER 18, 2022

It enables a business to manage every single touch point they have with a customer across the entire customer journey. DXPs have rich functionality ranging from content and ecommerce management to in-built personalization, automation, CRM, CDP, call center software and experimentation.

Customer Acquisition 40

Customer Acquisition CRM Customer Journey Price 40

Welcome Software

NOVEMBER 18, 2022

It enables a business to manage every single touch point they have with a customer across the entire customer journey. DXPs have rich functionality ranging from content and ecommerce management to in-built personalization, automation, CRM, CDP, call center software and experimentation.

Customer Acquisition 40

Customer Acquisition CRM Customer Journey Price 40

Digital Marketer

MARCH 2, 2023

A portion of this is likely due to inflation, as the AOV increased as 2022 went on, as opposed to 2021 where AOV was consistent throughout the year, even during the Q4 peak retail period. Question for 2023: How often can full retail price be realized? Are shoppers only willing to pull the trigger on deals?

eCommerce 61

eCommerce Non-Profit Shoppers Affiliate Marketing 61

CXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). Upselling existing customers is easier and more cost-effective than hunting down new ones, so this is the obvious place to start.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

Use Insider

OCTOBER 3, 2024

While powerful, this data is often stored in disconnected tools, like customer relationship management (CRM) systems, analytics platforms, email marketing software , customer service solutions, and so on. A 58% reduction in customer acquisition costs. #6 national holidays).

eCommerce 52

eCommerce Non-Profit Fashion Customer Journey 52

Use Insider

NOVEMBER 9, 2023

For example, Spotlight Retail Group used Insider’s CDP to consolidate their data and marketing stack, which enabled their team to launch campaigns in just six days — an 80% reduction from the original launch times. #4 6 Customer journey analytics Having all your customer data is a great foundation for analyzing your customers’ journeys.

Customer 52

Customer Customer Journey Analytics Customer Acquisition 52

Use Insider

MARCH 3, 2023

Insider is our platform that helps brands like Samsung, Puma, and IKEA improve conversion rates, lifetime value (LTV), and customer acquisition costs (CAC) by: Connecting customer data from different sources — like your website, marketing channels, CRM, POS, etc. — to reveal interests and preferred touchpoints.

CRM 52

CRM Marketing Marketers Price 52

Use Insider

MARCH 8, 2024

Example 3: Retail company achieves a 356x ROI Founded in 1958, Matahari is one of Indonesia’s largest and most recognized retail companies. They teamed up with Insider to solve a very common omnichannel challenge — bridging the gap between their digital channels and the in-person customer experience at their physical stores.

Customer Journey 52

Customer Journey eCommerce Marketing Marketers 52

Welcome Software

NOVEMBER 21, 2022

Did you know that almost 35% of customers switched brands last year due to changing needs or expectations? For enterprise commerce companies with digital transformation initiatives, this meant significant increases in customer acquisition. These businesses can be retailers, manufacturers or distributors and work in B2B or B2C.

Transform 40

Transform Manufacturing Customer Acquisition Shoppers 40

Welcome Software

NOVEMBER 21, 2022

Did you know that almost 35% of customers switched brands last year due to changing needs or expectations? For enterprise commerce companies with digital transformation initiatives, this meant significant increases in customer acquisition. These businesses can be retailers, manufacturers or distributors and work in B2B or B2C.

Transform 40

Transform Manufacturing Customer Acquisition Shoppers 40

Welcome Software

OCTOBER 9, 2024

For instance, a clothing retailer will tailor its inventory to different geographic locales based on seasonality, trends, and local cultures and styles. Psychographic Segmentation Psychographic segmentation speaks directly into customer affinities and it really attempts to understand the customer on a deeper level.

Market Segmentation 52

Market Segmentation Marketing Marketers Law 52

Use Insider

DECEMBER 16, 2023

Widely used email marketing and customer loyalty tools, like Yotpo, Voucherify, and Mailchimp. Customer relationship management systems (CRMs), like Salesforce, HubSpot CRM, or Microsoft Dynamics CRM. These campaigns resulted in a 700% increase in customer acquisition and a 49x ROI in just eight weeks.

eCommerce 52

eCommerce Customer Journey Shoppers User-Generated 52

Use Insider

APRIL 23, 2024

To illustrate the versatility of cross-channel marketing, we’ve chosen companies from drastically different industries — retail, telecommunications, and financial services. All three of these companies used Insider to reach customers across channels and build personalized campaigns. A 700% increase in customer acquisition.

Management 52

Management User-Generated Customer Journey Analytics 52

Unbounce

JULY 14, 2023

And now so many of the tools really just use drag and drops to essentially, shape data, feed your martech stacks, create your lists, for CRM initiatives, and so on. The outcome to that is I’m actually creating more revenue per customer, and my customers are buying more insurance products. Another one we work in is retail.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

And now so many of the tools really just use drag and drops to essentially, shape data, feed your martech stacks, create your lists, for CRM initiatives, and so on. The outcome to that is I’m actually creating more revenue per customer, and my customers are buying more insurance products. Another one we work in is retail.

Transform 52

Transform Marketing Marketers CRM 52

Hubspot Marketing

JUNE 18, 2025

For instance, research from Capital One shows that retailers using three or more channels increased consumer engagement 250% over single-channel retailers. For instance, a “give $10, get $10” offer from just about any local retailer or restaurant offers a solid example of referrals in real life.

User-Generated 121

User-Generated Direct Mail Marketing Marketers 121