Backlinko

MARCH 25, 2025

Pet Health Pet parents take the health of their fur babies seriously, which is evident by the 72% growth of this niche over the past decade. To succeed in this space, create detailed guides on specific health conditions, prevention strategies, and nutrition advice. It also has moderate keyword difficulty (64%).

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Adobe Experience Cloud Blog

OCTOBER 21, 2015

Health insurance MVPs were also out and about attending AHIP’s Consumer Experience & Digital Experience conference. The show aimed to bring health plans practical ways that digital engagement can help transform how consumers interact with their health and the health system. Lesson 4: Have courage!

Transform 134

Transform Health Thought Leadership CRM 134

Lynton Web

APRIL 16, 2025

Connecting your operational systems with HubSpot's powerful CRM and marketing tools allows you to create a seamless, personalized experience that transforms casual visitors into loyal members. For recreation businesses, this journey spans both digital and physical interactions, making thorough journey mapping particularly valuable.

Transform 59

Transform Communications Customer Journey Health 59

Hubspot Marketing

MARCH 5, 2025

Buttrey says, I like to use CRM integrations as part of my monthly reporting. I wanted to know if there are any tools or tips for CRM integration. Buttrey says, Ensure that the CRM is properly set up with UTM tracking and automation workflows. Buttrey warns, Its easy for a CRM to become messy over time.

Analytics 59

Analytics Customer Acquisition CRM Marketing 59

Martech

OCTOBER 6, 2023

New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. Documentation around a lead lifecycle model and how that aligns with CRM stages for leads, accounts, and opportunities is key to analyzing funnel health and velocity.

Analytics 134

Analytics Transform Marketing Automation Platform Health 134

Adobe Experience Cloud Blog

OCTOBER 15, 2015

In the past, the responsibility of the customer experience has typically been divvied up between customer support, product, and other departments. A top-level view on CX reveals that it best fits under the umbrella of your marketing department (which is why marketing typically controls the majority of the customer experience budget).

Customer 134

Customer Thought Leadership Customer Journey CRM 134

Sprout Social

SEPTEMBER 19, 2023

For example, with social media intelligence insights, you can surface critical voice of the customer (VoC) data from various sources such as social listening, reviews, surveys and contact center interactions to track brand health, improve products and enhance customer engagement and retention.

Customer 142

Customer Customer Acquisition Key Performance Indicator Customer Journey 142

Martech

OCTOBER 9, 2024

Regular joint meetings to review campaign updates, lead quality and sales pipeline health are key. CRM systems like Salesforce provide visibility into the customer journey, eliminating guesswork about lead status and follow-up actions. Without open channels, insights are lost and strategies don’t adjust quickly.

CRM 123

CRM Customer Acquisition Communications Marketing 123

Martech

OCTOBER 4, 2021

Understanding behavioral bias and the customer journey are really important,” Sangha said. “So So much so that marketing teams that use these principles and psychology see higher customer satisfaction, lower customer turnover, churn, improve sales process and receive better advocacy from current customers.”.

CRM 110

CRM Health Customer Journey Performance Marketing 110

Hubspot Marketing

FEBRUARY 15, 2023

When you get lead management correct, you can convert more prospects into customers, streamline operations, and improve the sales experience. Is it about quickly responding to leads, keeping your CRM neat and tidy, or using the proper tags and lists? Centralize all leads in your CRM. So what are the top benefits of a CRM?

Management 132

Management CRM Telemarketing Inbound Marketing 132

Lusha

NOVEMBER 18, 2024

Processes: Improving the Customer’s Experience RevOps is about more than just merging departments; it’s about improving the entire customer journey. This involves analyzing and streamlining processes across sales, marketing, and customer success. It’s the foundation for many RevOps processes.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Sprout Social

JUNE 28, 2023

Define your customer segments Segmentation categorizes your target audience into groups and lists based on specific factors, like job title, industry, buying intent and past interactions. This could include identifying what industries your customers fall into and what tools they have in their tech stack.

CRM 132

CRM Marketing Marketers Customer Journey 132

Sprout Social

FEBRUARY 13, 2023

Collecting data and understanding your audience at every stage in the customer journey is key to nurturing relationships. To up-level your customer data management, invest in software that solidifies your security measures and harnesses/manages your data in one place. Having a single source of truth is crucial.

Management 121

Management Customer Transform CRM 121

Hubspot Marketing

MAY 23, 2024

Customer Relationship Management (CRM) Software If you’re still in spreadsheets, it’s time for an upgrade. CRM software is an absolute must. A good CRM will help your team work efficiently, nurture leads, and many have automation and AI add-ons that elevate your sales processes. HubSpot CRM In sales, speed matters.

CRM 101

CRM User-Generated Health Digital Marketing 101

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

Start by understanding the current state of adoption for each solution/product/capability that a customer has purchased. You can usually get to this understanding through technology—for example, you could use the insights from customer success software, your CRM, and your marketing platform.

Customer Marketing 131

Customer Marketing Customer Thought Leadership Marketing 131

Hubspot Marketing

MAY 18, 2023

Totango Source Totango enables users to connect and view data from customer data streams, including contract and transactional data, support tickets, and demographic and behavioral data. Customer profile management is centralized with Insider’s journey orchestrator called Architect. Pricing: Free intro version.

Customer 118

Customer Price Health CRM 118

Customers.ai

NOVEMBER 14, 2023

Key Trends in Website Visitor Identification Benefits of Website Visitor Identification How Website Visitor Identification Can Enhance Lead Generation Success Story: DTC Health & Wellness Brand Website Visitor Identification FAQs What is Website Visitor Identification? How Do I Identify Visitors on My Site?

User-Generated 122

User-Generated Health B2C Analytics 122

Hootsuite

OCTOBER 21, 2020

Nearly every mature social organization tells us that social media has improved key brand health metrics like brand relevance and positive brand sentiment. That’s why more people find inspiration for their purchases on social media than anywhere else. So if you think your brand can benefit from social media, you’re right.

Transform 145

Transform PR Communications Health 145

Martech

APRIL 4, 2024

This aligns with recent HubSpot updates , which also aimed to simplify processes, empower data-based decisions and improve everything from team engagement to customer interactions. Improved file management within the CRM. Dive into the March 2024 updates: Easily review and manage AI use in marketing emails.

CRM 52

CRM Management Transform User-Generated 52

Sprout Social

JANUARY 11, 2023

For example, consolidating touchpoints between social media and your CRM gives you a more in-depth understanding of your audience. This dashboard enables you to analyze data, create custom metrics and merge different data sources. Goal: Track the customer journey across digital touchpoints (including social).

Branding 139

Branding Transform Analytics CMO 139

Litmus

OCTOBER 26, 2022

Martech language is not universal,” says Alicia Garside (Digital Marketing Production Manager, TELUS Health ). Blake Miller (Senior Director, Product Marketing, Salesforce Marketing Cloud ) teaches us how to use email to create personlized moments across the entire customer journey. Scaling up Your CRM.

CRM 103

CRM Email Marketing Finance Education 103

Litmus

OCTOBER 15, 2024

With third-party cookies becoming less reliable due to consent issues and evolving privacy regulations, it’s time to rethink how you approach your email customer journey. Lifecycle stage: Tailor content to where the subscriber is in their customer journey. Programa, for example, sends onboarding tips to new users.

Health 72

Health Retail eCommerce CRM 72

Martech

APRIL 2, 2024

The problem is that, for most companies, those environments operate from different data sets that are trapped in applications, spreadsheets and data warehouses or lakes — even though the customer is the same. Most customer journeys involve three or more different channels (email, web and mobile app, for example).

Transform 115

Transform Customer Journey Shipping Analytics 115

Litmus

MARCH 29, 2022

In my role at Litmus, I approach this by looking at high-level performance of the combined marketing efforts for a quick health check, and to avoid any unexpected hurdles. Then use email marketing metrics combined with CRM data to understand details behind the number of leads produced and quality of those opportunities. .

Email Marketing 92

Email Marketing Marketing Marketers B2C 92

Duct Tape Marketing

MARCH 15, 2023

The data you need to focus on should be anything related to ROI, unique KPIs, consumer perception, and the overall health of the branding and company. So you can look at the data for what worked six months ago in a space like consumer, I don't know, health and beauty, right? I'll give you an example.

Millennials 95

Millennials Marketing Marketers Health 95

Martech

FEBRUARY 24, 2022

Provides a real-time view of the customer journey to have smarter customer conversations. CallRail says its platform provides seamless, real-time, native integration to 45 different marketing solutions and platforms, including CRMs, social media and search engine ad platforms, marketing management solutions and more.

Analytics 98

Analytics Real Estate CRM Communications 98

Sprout Social

DECEMBER 20, 2023

With Sprout’s ability to plug into your CRM, get a full 360-degree view of your customer, and the customer journey. They also offer an extensive list of 13 solutions that span discovering and managing creators, a creator CRM, competitor benchmarking and team collaboration tools.

Branding 136

Branding Price Influencer Marketing Transform 136

Litmus

JANUARY 5, 2024

Ensure you send the right information at every customer journey stage with email automation and transactional emails. They offer an integrated, automated, and robust feature set built to help companies of any size—with everything from list acquisition to engagement throughout the customer journey.

Email Marketing 121

Email Marketing Price eCommerce User-Generated 121

Duct Tape Marketing

JANUARY 6, 2022

10:31] Creating Content For Every Stage Of The Customer Journey. [12:27] So Sophia is a health psychologist. John Jantsch (08:27): So you can reach your customers wherever they are. Unravel complexity scale smartly, and learn more about how you can transform your customer's experience. And here's the thing.

Customer Journey 95

Customer Journey Transform Marketing Plan Education 95

verse.ai

APRIL 22, 2025

Task management: AI saves your team time and effort on low-effort tasks such as CRM updates. Using AI to reply quickly can help your team better meet customer expectations, while a human representative can get back to qualified leads when the timing is right. AI-powered qualification : Not every lead is worth a call.

CRM 59

CRM Health Communications New Technology 59

Duct Tape Marketing

MARCH 30, 2023

Laughs and playfulness will connect your team and help strengthen bonds and relationships amongst them, which then will help solve issues that can be found in unhappy employees such as retention, engagement, physical and mental health problems, or lack of innovation and creativity. Do you still get that pushback? [07:43]

Health 92

Health CRM Energy Entertainment 92

Martech

MAY 20, 2024

A data collection CDP is ideal for businesses that need to create a reliable single customer record using data from websites, CRM, mobile apps, offline data sources and third-party systems. Integrate customer data from multiple sources to create a single, unified view of the customer to gain insights into customer personas.

CRM 68

CRM Retail Fashion Analytics 68

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 79

Management Marketing Marketers CRM 79

Customers.ai

MARCH 16, 2023

Sales Automation Tool for Customer Relationship Management (CRM) Customer Relationship Management tools are often the hub of your sales automations. Zoho CRM Courtesy of Zoho CRM Zoho CRM is a tool that enables businesses to manage customer data and automate sales processes. Save my Free Seat!

CRM 74

CRM User-Generated Management Communications 74

Search Engine Land

APRIL 2, 2024

Why you should prioritize customer onboarding Your onboarding experience impacts multiple business metrics, including: Trial-to-paid conversion rate: 74% of participants said a complicated onboarding process would cause them to switch to other solutions, according to Userpilot.

Customer 75

Customer Real Estate Health Customer Journey 75

Customers.ai

MARCH 6, 2024

In the fast-paced world of digital marketing, businesses are constantly seeking innovative solutions to not only attract leads but to understand and nurture them through every step of the customer journey. It represents a fusion of lead generation prowess with sophisticated marketing automation and CRM functionalities.

Transform 64

Transform Customer Journey Outbound Marketing Shipping 64

Customers.ai

MARCH 27, 2023

Here’s how you can do it: Sales Outreach Tools: Customer Relationship Management Zoho CRM Courtesy of Zoho CRM Zoho CRM is a tool that enables businesses to manage customer data and automate sales outreach processes. Without further ado, let’s dive in and explore our top picks.

CRM 70

CRM Marketing Automation Platform User-Generated Outbound Marketing 70