Remove CRM Remove Customer loyalty Remove Product Remove Shoppers
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Litmus in TechCrunch: Personalizing Emails with Shopper Generated Content

Litmus

That CRM data — and email — will play even larger roles in the buyer journey. Brands understand the importance of building relationships with their customers. There’s no magic solution for personalizing individual shopper or subscriber experiences. What elevates one product over another? Spotlight best sellers.

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Fashion Forward: Recession-proof CX to drive customer loyalty

Use Insider

Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. Pre-size selection (using data from previous actions on the site to autofill a customer’s clothing sizes). Simple: Just ask.

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Creating a Personalized Experience Using CRM Data

Litmus

Read on to discover several ways in which you can create personalized experiences using CRM data. By feeding through the CRM data you can add any information you would like to an image—simply! For example, you can segment your CRM data by age and send an email showing products which are popular for others of a similar age.

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Litmus in Customer Think: Why Email Content Automation is Good for Business

Litmus

It’s clear personalization is incredibly effective for increasing customer loyalty and driving repeat engagement over time. Now, email marketers can highlight products, services, and content to personalize content for each subscriber based on: Products or similar content viewed. Loyalty program status. Challenges.

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How to Use Dynamic Email Content to Increase Engagement

Litmus

For example, if someone has browsed a certain item in your online store, you can make the most of your shopper data by using dynamic content to display the item in an email. Customers are 80% are more likely to make a purchase from brands that provide personalized experiences. And make sure to get creative with it, too.

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Martech failure? 50% say loyalty programs don’t offer much value

Martech

So why is there such a huge gap between customers’ expectations for those programs and what they get? Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider. Make members feel special.

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How to Use Dynamic Email Content to Increase Engagement

Litmus

You can have the best ideas for your email strategy, from personalization to product recommendations, but none of this matters without data. You need to ensure that you collect customer data like you’re mining for gold, as that’s what it is—a marketers’ gold! Customize your messaging for each segment. Web-based product content.