Martech

DECEMBER 3, 2024

” These changes go well beyond current use cases like content generation, personalization and knowledge management. Existing martech giants like Adobe, HubSpot, Microsoft, Salesforce and SAS have aggressively integrated new AI capabilities into their products, leveraging both generative and traditional machine learning.

CRM 130

CRM User-Generated Management Customer 130

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. Some solutions, like account-based marketing (ABM) tools, can do this out of the box and allow you to: Select the target account (aligning your ideal customer profile to accounts with intent to buy your services). Here are a few examples.

CRM 133

CRM User-Generated CMO Traditional Marketing 133

Martech

OCTOBER 1, 2024

My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. In the end, I chose “Agency” because I continue to believe we all have to personally embrace these martech trends in order to drive better customer experiences.

CRM 121

CRM User-Generated Marketing Automation Platform Marketing 121

SmartBrief - Marketing

APRIL 8, 2025

It’s a psychological tool that influences how customers see your business and whether they consider you trustworthy. In this article, I’ll show you how brand identity shapes customer psychology and ultimately drives loyalty. Image credit: Seahawk Tone and messaging Your brand voice sets the tone for how customers see you.

Branding 97

Branding Customer Shoppers Food 97

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. Deliver in-app customer support with mobile chat SDK. Flexible editing with drag-and-drop areas in custom email templates. Reps can easily identify where to focus their efforts, such as generating new leads or prioritizing certain stages to improve lead qualification.

CRM 118

CRM Transform User-Generated Management 118

Martech

JULY 19, 2024

Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? The good news for martech vendors is the SaaS business model revolves around recurring revenue from subscriptions, so there’s a steady flow of cash coming from the customers. Free users are upgrading to starter products.

CRM 118

CRM User-Generated Marketing Automation Platform Retail 118

Lynton Web

DECEMBER 29, 2024

Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. Each chapter has its own goals, tools, and measures of success.

Customer Journey 97

Customer Journey Customer Transform CRM 97

Martech

JULY 11, 2024

Additionally, legacy marketing automation providers have increased costs for additional contacts and seats, leveraging their entrenched position due to established workflows, integrations and customizations. When evaluating new platforms, prioritize robust CRM integration and customer data platforms (CDPs).

CRM 103

CRM Marketing Automation Platform User-Generated Price 103

Martech

OCTOBER 31, 2024

To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information. These are good credit risk customers; they simply present in different ways. They need to determine “How much can I borrow?”

Transform 134

Transform User-Generated Retail Finance 134

Martech

AUGUST 8, 2024

Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is still up in the air. Using cloud storage and processing platforms like Google Cloud elevates data management.

Transform 126

Transform Analytics eCommerce CRM 126

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. Similarly, Jasper automates content generation, allowing marketing teams to focus on creative ideation rather than routine copywriting tasks. Customer-centric approach.

Copywriting 127

Copywriting Transform PR User-Generated 127

SocialPilot

JANUARY 15, 2025

Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. Well share proven tips and strategies to encourage customers to write reviews to help you turn those happy customers into raving online reviewers. Unhappy customers will let you know.

Customer 88

Customer User-Generated Management Product 88

Martech

AUGUST 8, 2024

The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations. This lack of integration hampers the development of a unified customer view, making it challenging to gather and extract actionable insights.

Key Performance Indicator 123

Key Performance Indicator Transform User-Generated CMO 123

Martech

JULY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. This means that users can directly access and import assets from the DAM into the CMS without needing to download and upload files manually. This is crucial for understanding customer preferences and improving engagement. Processing.

Management 120

Management eCommerce CRM User-Generated 120

Martech

DECEMBER 20, 2024

Among its new features, four stand out: The library of pre-built skills and workflow integrations for rapid customization. Library of skills and integrations This library spans key business applications like CRM, Slack and Tableau, and integrations from AppExchange partners. It also helps users check for accuracy.

CRM 108

CRM Marketing Automation Platform User-Generated Management 108

Hubspot Marketing

APRIL 30, 2025

Early in my SEO career, I generated two million clicks for an ecommerce store. I had no idea how to generate a keyword strategy for buyers. Lets stick with the example of a buyer looking for a CRM. If looking for a CRM, the buyer is ready to click Start Free Trial. For this example, Ive chosen CRM. The problem?

SEO 99

SEO CRM User-Generated Education 99

Martech

FEBRUARY 17, 2025

Analyze market trends and customer data to inform product positioning. Optimize processes for lead generation and customer acquisition. RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Implement and manage tools and technologies that support revenue generation.

Customer Acquisition 115

Customer Acquisition CRM Marketing Automation Platform Analytics 115

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. Email: Business email address Sign me up!

Transform 125

Transform CRM Analytics User-Generated 125

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. Users no longer need to scroll through multiple sections to gather important information.

CRM 115

CRM User-Generated Analytics Management 115

MarketingOps

APRIL 3, 2025

Field calculations to generate key metrics or scores. 5 Automation Plays to Supercharge Your Salesforce Data To harness the treasure trove of insights hidden in your CRM, your data must be accurate, consistent, and actionable. This prevents users from saving a record if the phone number field isnt properly filled out.

CRM 130

CRM User-Generated Marketing Automation Platform Management 130

Hubspot Marketing

SEPTEMBER 11, 2024

From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale. Waste of time for less frequent users. User interface. Customization. I generally prioritize user interface and accuracy when I’m assessing a tool.

Price 123

Price CRM User-Generated Analytics 123

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 131

User-Generated Food Transform Marketing 131

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM.

CRM 104

CRM User-Generated Management Communications 104

Martech

APRIL 3, 2025

More importantly, did those clicks turn into paying customers? Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. Users may click on the ad, visit the website or like a social media post, but that doesn’t mean they’ll become paying customers.

User-Generated 112

User-Generated Customer Journey Finance CRM 112

Search Engine Land

AUGUST 14, 2024

Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. Qualifying leads for ad platforms using CRM data. CRM or other database Everything you do in lead gen revolves around generating inbound queries.

Advertising 116

Advertising Advertisers Branding CRM 116

Martech

AUGUST 19, 2024

1:many ABM strategy The 1:many strategy automates the targeting process across a broader set of accounts (100s or even 1,000s of accounts), leveraging data and technology to deliver customized advertisements to numerous decision-makers in real time. Here’s how to effectively identify and select these key accounts.

Key Performance Indicator 118

Key Performance Indicator Marketing Marketers CRM 118

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM 115

CRM Marketing Marketers Customer loyalty 115

Martech

MARCH 24, 2025

In our latest MarTech Intelligence Report, Email Marketing Platforms: A Marketers Guide , we take a deep dive into how AI is shaping the next generation of email platforms. Generative AI tools in email platforms can now suggest, refine or even write subject lines, body copy and calls to action, helping marketers scale content production.

Email Marketing 114

Email Marketing Transform User-Generated eCommerce 114

Martech

AUGUST 29, 2024

Book meetings ahead of time Reach out to prospects, connections and customers to connect with during the event. Your sales team can also pull LinkedIn insights straight into HubSpot , keep CRM records up to date in real-time and log activities without breaking a sweat. Everyone at the event has something to gain by being there.

CRM 125

CRM User-Generated Event Marketing Branding 125

Martech

APRIL 10, 2025

Tailwind Purpose: Content circulation and traffic generation on Pinterest. million organic views generated for a single campaign and an 854% boost in blog traffic. It simplifies the audience research process, allowing users to create content with clarity and confidence. Email: Business email address Sign me up! Processing.

Content Marketing 120

Content Marketing User-Generated CRM Social Media Marketing 120

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. This step helps: Focus on functionality and user flow.

Transform 129

Transform SEO Copywriting User-Generated 129

SocialPilot

JANUARY 6, 2025

According to Forbes, about 90% of customers read online reviews before visiting a business. Glowing reviews from satisfied customers can boost your business credibility, attract new customers, and increase your chances of showing up in local rankings. They can tell you how a customer really feels about your product or service.

CRM 111

CRM Management User-Generated Price 111

Buffer Marketing

JANUARY 7, 2025

Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer.

Price 119

Price Thought Leadership Transform User-Generated 119

Use Insider

SEPTEMBER 13, 2024

You’ll learn how automation not only saves time and reduces manual effort but also drives more personalized communication, leading to higher engagement rates and better overall customer experiences. Email automation involves the creation of automated email journeys that trigger messages based on user actions or specific attributes and events.

Customer 52

Customer CRM User-Generated Transform 52

Martech

APRIL 9, 2025

Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. Its the ability to handle complex, repetitive tasks at scale with fewer resources or tackle functions that once required specialized skills, like video or audio content generation. Contact enrichment.

Transform 129

Transform Marketing Marketers Copywriting 129

Hubspot Marketing

APRIL 22, 2025

Right now, AI agents sit squarely in the next generation of AI tools: developing quickly but not quite ready for the limelight. Still, Deloittes latest State of Generative AI in the Enterprise report urges companies to prepare their strategies and workflows for agentic AI. CRM tools like HubSpot to log team interactions.

User-Generated 101

User-Generated CRM Transform Health 101

Marketing Insider Group

AUGUST 7, 2024

Companies of all types are constantly seeking innovative ways to enhance efficiency and customer experience, so the potential of ChatGPT in modern business is significant. Unlike traditional AI tools, ChatGPT stands out with its ability to understand and generate human-like text, making it incredibly versatile and user-friendly.

Transform 89

Transform CRM User-Generated Communications 89