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The Best AI Recruiting Tools in 2024

Hubspot Marketing

There are a lot of great recruiting tools on the market, so here’s a high-level list identifying the basics of the tool, what stood out to me about the software, and the pricing information. iCIMS iCIMS offers a broad range of capabilities and applications, from a career suite to job postings management to a CRM. Pricing: Custom 2.

Price 123
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7 Community Management Tools the Pros Actually Use [Expert Recommendations]

Hubspot Marketing

out of 5 Price: Pricing only available through demo Free trial: No 2. out of 5 Price: Starts at free, paid plans start at $19/mo. The ability to host courses, events, and resource libraries make them an excellent choice for education-based, training, or coaching communities. Recommended by: Jenny Sowyrda G2 rating: 4.6

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How data-driven email nurturing transforms the B2B sales funnel

Martech

For example, CRM platforms like Salesforce, when paired with automation tools, create transparency around which leads are ready for sales and which need further nurturing. For example, leads who download an ebook about enterprise solutions enter a workflow that provides case studies and pricing plans for enterprise buyers.

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Three Free or Low-Cost Continuing Education Opportunities for B2B Marketers

Trade Press Services Newsletter

Fortunately, continuing education no longer means attending conferences or evening classes at a local college. In addition to developing skills and learning new career tools, continuing education can help marketing professionals advance in their current position or even find a new one. Anyone who keeps learning stays young.”

Education 130
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How to use buyer journey keyword research to unlock SEO-generated revenue

Hubspot Marketing

They are seeking general information or education to clarify the issue. This stage of the buyer journey needs helpful, educational content to better understand the problem or opportunity. During this stage, content wants to educate the buyer. Lets stick with the example of a buyer looking for a CRM.

SEO 111
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How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

If youre a SaaS company like us, these are pretty astounding ways to hook your audience while educating them about your products. Balance your posts between promotional, educational, and conversational content. Key takeaway: Focus on creating educational content that solves your audiences pain points. Repurpose content.

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Inside the B2B Marketing Funnel — Everything I Know as a Marketer

Hubspot Marketing

Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. For example, a lead that downloads a research report and visits your pricing page is likely ready to move to BOFU and a sales conversation. Timing matters.