Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?) is a must.

Email Marketing 81

Email Marketing eCommerce Shoppers Marketing 81

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

CRM 116

CRM Customer Journey Customer loyalty Management 116

Hubspot Marketing

JULY 9, 2025

It‘s a lot, and traditional CRMs often don’t cut it for the unique challenges staffing professionals face daily. That's where specialized CRM software comes in. Something that might surprise you is that staffing agencies using integrated CRM systems can process way more leads and see much higher conversion rates.

CRM 68

CRM Transform Price User-Generated 68

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Hubspot Marketing

JULY 14, 2025

A Customer Relationship Management (CRM) system designed for retail can streamline these complex workflows, improve customer satisfaction, and drive revenue growth. This comprehensive comparison examines the top CRM solutions for retail businesses, including detailed feature breakdowns, pricing analysis, and implementation guidance.

Retail 102

Retail CRM Price Customer Journey 102

Martech

JUNE 19, 2025

LinkedIn Analytics, X Analytics, Facebook Business Suite), Google Analytics (using proper UTM tagging for social campaigns), CRM systems (integrating social lead forms). 3: Email open rate Why it’s weak: A high open rate might seem positive, but it doesn’t guarantee engagement with the content or action. Vanity metric No.

CRM 87

CRM User-Generated Analytics Customer Acquisition 87

Marketing Insider Group

SEPTEMBER 23, 2024

These products include: Customer Relationship Management (CRM) systems to manage customer data and interactions. Email marketing platforms, which automate and optimize email campaigns. Analytics software, which provides deep insights into marketing performance.

Management 124

Management CRM Analytics Marketing 124

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone. Get names, emails, phone numbers & more.

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. This hinders marketers’ ability to get the whole picture about their performance. He downloads the latest reports from his email marketing platform and Google Analytics.

Analytics 126

Analytics Transform Marketing Marketers 126

Hubspot Marketing

JULY 8, 2025

That's where restaurant CRM software becomes your secret weapon. So, you'll need a good CRM that helps you turn first-time visitors into loyal regulars by tracking preferences, automating marketing, and creating personalized dining experiences. Let's look at the best restaurant CRM solutions available in 2025.

CRM 100

CRM Price Food Transform 100

Hubspot Marketing

DECEMBER 16, 2024

For example, lets say I visit the website of my favorite shoe store, DSW, and Im greeted by an automated pop-up asking for my name and email address in exchange for 10% off my next purchase. That information would then be sent to a CRM and would be used for target email campaigns that turn me into a new consistent customer.

Marketing Strategy 116

Marketing Strategy Marketing Marketers Health 116

Hubspot Marketing

JULY 16, 2025

billion social media users worldwide , social media companies must integrate their CRM systems with social platforms to capture every interaction and convert engagement into revenue. We'll explore comparison tables, implementation guides, and frequently asked questions to help you choose the perfect CRM for your social media business.

CRM 104

CRM Price Analytics Transform 104

Martech

JANUARY 10, 2025

For CAN-SPAM alone, fines can reach $51,744 for each email violation. Is it deceptive marketing, good copywriting or CRM gone rogue? They could tarnish not only your brands name but also email marketing as a channel. Because they appear bogus, I don’t feel compelled to open the emails.

Copywriting 134

Copywriting Law Shipping Fashion 134

Martech

AUGUST 12, 2024

Here’s how a marketer can effectively integrate a CDP: 1. website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. This holistic view enables marketers to understand customer behavior and preferences better.

Customer 118

Customer B2C CMO Customer Journey 118

Vertical Response

JULY 21, 2024

Email marketing can transform how nonprofit organizations (NPOs) communicate with supporters, boost donations, and spread their mission. In this article, we’ll share essential NPO tips for email marketing, ranging from building a robust email list to creating personalized content, all aimed at maximizing engagement and impact.

Email Marketing 59

Email Marketing Law Marketing Marketers 59

Litmus

SEPTEMBER 25, 2024

Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. Key differences: Uses email as the main communication channel. However, one of the challenges is that 51% of marketers need two weeks or more to create a single email.

Management 99

Management Marketing Marketers CRM 99

Hubspot Marketing

APRIL 22, 2025

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Table of Contents What is B2B email marketing? What makes a great B2B marketing email? Keep it short.

Email Marketing 68

Email Marketing Copywriting Marketing Marketers 68

Hubspot Marketing

JULY 10, 2025

Modern ecommerce businesses need powerful CRM systems that can handle complex customer journeys, integrate with multiple sales channels, and provide actionable insights to drive growth. Table of Contents What is a CRM for ecommerce?

eCommerce 86

eCommerce Transform CRM Retail 86

Martech

AUGUST 7, 2024

Many leading brands implement a marketing-focused customer data platform (CDP) with seamless data integration from various sources, such as CRM systems, social media analytics and email marketing tools.

Key Performance Indicator 128

Key Performance Indicator Analytics CRM Retail 128

Vertical Response

FEBRUARY 15, 2025

How to Leverage Email Marketing + SMS for Maximum Engagement In todays digital world, businesses need a multi-channel approach to connect with their audience effectively. Email marketing and SMS (Short Message Service) are two of the most powerful tools in a marketers arsenal. Why Combine Email Marketing and SMS?

Email Marketing 52

Email Marketing Health CRM Retail 52

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. Are email list growth hacks scalable for larger businesses?

CRM 87

CRM Real Estate Non-Profit eCommerce 87

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. Email marketing is a powerful method for nurturing leads and converting them into customers.

CRM 116

CRM Marketing Marketers Customer loyalty 116

Marketing Insider Group

JULY 29, 2024

According to Bloomerang’s nonprofit CRM guide , you can use your CRM to store data in donor profiles. For example, let’s say you want to craft an email marketing campaign to promote an upcoming peer-to-peer fundraising opportunity. This allows you to avoid major content overhauls, which can be costly and time-consuming.

Digital Marketing 74

Digital Marketing CRM Marketing Marketers 74

Hubspot Marketing

JULY 8, 2025

Without the right CRM, you risk losing potential members, struggling with retention, and missing growth opportunities. This guide compares the top CRM solutions for fitness brands, featuring pricing breakdowns, key features, and implementation guidance. Table of Contents What is a CRM for fitness businesses?

CRM 106

CRM Transform Price Communications 106

Martech

NOVEMBER 5, 2024

With Black Friday quickly approaching, the smartest marketers are preparing to pull out all the stops on their email campaigns for the biggest shopping day of the year. Perhaps you’re already outlining, drafting and even uploading your campaigns to your CRM or email service provider.

Copywriting 122

Copywriting CRM Email Marketing Price 122

Hubspot Marketing

JULY 10, 2025

These tools include HubSpot branding but offer essential marketing capabilities for businesses testing marketing automation software before investing in paid plans. 76% of marketing leaders said that HubSpot increased their conversion rate, and customers experience a 134% average increase in traffic.

Price 75

Price Marketing Automation Platform CRM Customer Journey 75

Hubspot Marketing

NOVEMBER 4, 2024

It can make product recommendations based on shopping history and past purchases, find emerging trends in customer behavior, and even forecast outcomes for marketing campaigns for more informed decision-making. Email Marketing Automation Most email marketing platforms these days use AI to some degree, including HubSpot.

Analytics 133

Analytics Customer Journey CMO Marketing 133

Hubspot Marketing

JULY 10, 2025

A specialized CRM system helps consulting firms organize client data, automate follow-ups, track project progress, and deliver personalized experiences that win and retain high-value clients. Consulting firms using CRM software report 45% more qualified leads and significantly improved client retention rates.

CRM 82

CRM Transform Price Thought Leadership 82

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. But, AI tools can help you include personalized information from your CRM to humanize copy.

Direct Mail 130

Direct Mail Marketing Marketers Email Marketing 130

Martech

JULY 26, 2024

Take CRM as an example. CRM plays a very different role across industries. For example, many reports show high failure rates for CRM implementations. Email marketing solutions are required but should not be overutilized. CRM is a negative satisfier in the case of the banking and financial services industry.

Pharmaceutical 117

Pharmaceutical CRM B2C eCommerce 117

Litmus

OCTOBER 31, 2024

In this guide, we’ll outline how to finally get and use the customer insights you need to improve your lifecycle marketing strategy. But basic personalization, like sticking a first name in the subject line, isn’t enough to really move the needle on email marketing ROI.

CRM 90

CRM Management Email Marketing Transform 90

Martech

JULY 26, 2024

Integrated CRM : Deploy sophisticated CRM systems such as Salesforce or Microsoft Dynamics to streamline customer data management and enhance marketing automation. Comprehensive marketing automation : Leverage platforms like HubSpot or Marketo for end-to-end marketing automation, from lead nurturing to campaign management.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

SocialPilot

JANUARY 6, 2025

Integration with Other Customer Management Platforms The Google review automation tool you choose should easily integrate with other platforms you already use, such as email marketing software and CRM systems. This is a highly crucial feature that ensures smooth operations.

CRM 110

CRM Management User-Generated Price 110

Hubspot Marketing

JULY 9, 2025

That’s where a great CRM comes in. This guide breaks down the top 7 CRMs built for event managers like you. Event companies using the right CRM respond to leads faster and keep more clients happy. Table of Contents What is a CRM for event management? A CRM for event management is your digital command center.

Management 71

Management CRM Transform Price 71

Martech

JULY 31, 2024

Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. As if that dynamic weren’t enough of a challenge, iOS 15 continues to throw a wrench into the works — any marketers using open rates to measure engagement are trying to make sense of a murky picture.

Customer Acquisition 124

Customer Acquisition CRM Email Marketing Place 124

Use Insider

SEPTEMBER 13, 2024

In this blog post, we will explore the intricacies of email marketing automation, a pivotal strategy in modern marketing that, when executed effectively, can transform your engagement metrics and optimize your marketing workflows. What is the Best Email Automation Platform?

Customer 52

Customer CRM User-Generated Transform 52