Marketing Insider Group

SEPTEMBER 23, 2024

Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time. This software provides valuable data insights, helping businesses make informed, data-driven decisions, leading to optimized marketing strategies and better results.

Management 123

Management CRM Analytics Marketers 123

Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?) is a must.

Email Marketing 81

Email Marketing eCommerce Shoppers Marketers 81

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone. Get names, emails, phone numbers & more.

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85

illumin

JUNE 15, 2025

Key aspects of Martech include: data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Sustainability Businesses and consumers are now more aligned with sustainable practices and socially conscious choices while charting an advertising or marketing strategy.

CRM 103

CRM Law Advertisers Advertising 103

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketers 64

Marketing Insider Group

MARCH 10, 2025

A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Maintaining an in-house CRM team, however, requires time, expertise, and ongoing investment. Outsourced CRM services adjust to fluctuating customer demands without straining internal teams.

Transform 65

Transform CRM Customer Analytics 65

Martech

AUGUST 12, 2024

Here’s how a marketer can effectively integrate a CDP: 1. website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. This holistic view enables marketers to understand customer behavior and preferences better. Now it’s your turn to give MarTechBot a try.

Customer 115

Customer B2C CMO Customer Journey 115

Vertical Response

JULY 21, 2024

Email marketing can transform how nonprofit organizations (NPOs) communicate with supporters, boost donations, and spread their mission. In this article, we’ll share essential NPO tips for email marketing, ranging from building a robust email list to creating personalized content, all aimed at maximizing engagement and impact.

Email Marketing 59

Email Marketing Law Marketers Marketing 59

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM 113

CRM Marketers Marketing Customer loyalty 113

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Transform 129

Transform Whitepaper Thought Leadership Customer Journey 129

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. What are the lifecycle stages?

Management 99

Management Marketers Marketing CRM 99

Martech

FEBRUARY 17, 2025

Heres a breakdown of the responsibilities, backgrounds, skill sets, and how these roles fit into marketing and marketing operations. Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning.

Customer Acquisition 114

Customer Acquisition CRM Marketing Automation Platform Analytics 114

Hubspot Marketing

MAY 13, 2019

Picture this: You’re an email marketer for Run Central, a mid-sized athletic company selling running sneakers, clothes, and gear. As an email marketer, you’re responsible for creating the content that goes out to all your customers, prospects, and leads. Marketers need to take a step back and see the bigger picture.

CRM 145

CRM Customer Journey Marketers Marketing 145

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers?

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Vertical Response

FEBRUARY 15, 2025

How to Leverage Email Marketing + SMS for Maximum Engagement In todays digital world, businesses need a multi-channel approach to connect with their audience effectively. Email marketing and SMS (Short Message Service) are two of the most powerful tools in a marketers arsenal. Why Combine Email Marketing and SMS?

Email Marketing 52

Email Marketing Health CRM Retail 52

Marketing Insider Group

DECEMBER 7, 2020

For more nearly 40 years, Customer Relationship Management (CRM) has beeb software-based and data-driven. Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. We’ve helped companies build a content marketing strategy in just about every industry there is.

CRM 139

CRM Content Marketing Non-Profit Marketers 139

Six & Flow

JANUARY 23, 2025

If you're searching for the best CRM for email campaigns , you're likely looking for a solution that doesn't just send emails but also integrates seamlessly with your sales and marketing strategies. Precisely, why we love HubSpota platform designed to do just that and so much more!

CRM 52

CRM Email Marketing Marketing Strategy Management 52

Marketing Insider Group

OCTOBER 21, 2020

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. Throw developing a marketing strategy into the mix, and it might seem like you’re trying to learn a foreign language. Don’t worry! Search Engine Optimization.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership Marketers 145

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. This hinders marketers’ ability to get the whole picture about their performance. This continuous feedback loop can significantly improve marketing strategies and performance.

Analytics 119

Analytics Transform CRM Marketers 119

Marketing Insider Group

OCTOBER 7, 2020

Email marketing for startups delivers all these same benefits – with much less stress than knocking on doors. Quick Takeaways: Email marketing is a vital tool startups should use to reach customers, leads, and investors. Amazing email marketing starts with incredible content – both throughout email and elsewhere.

Email Marketing 145

Email Marketing Real Estate CRM Marketers 145

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. How do you learn the optimal strategies? So here, in alphabetical order, are MarTech’s CRM experts to follow. It changed everything.

CRM 115

CRM Inbound Marketing CMO Management 115

Hubspot Marketing

APRIL 22, 2025

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Table of Contents What is B2B email marketing? What makes a great B2B marketing email? Keep it short.

Email Marketing 63

Email Marketing Copywriting Marketers Marketing 63

Martech

AUGUST 7, 2024

Vague goals and no measurable targets can ruin any marketing strategy, making it nearly impossible to be data-driven. Many leading brands implement a marketing-focused customer data platform (CDP) with seamless data integration from various sources, such as CRM systems, social media analytics and email marketing tools.

Key Performance Indicator 126

Key Performance Indicator Analytics CRM Retail 126

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. But, AI tools can help you include personalized information from your CRM to humanize copy.

Direct Mail 121

Direct Mail Marketers Marketing Email Marketing 121

Martech

SEPTEMBER 23, 2024

Integration of marketing technologies: A martech manager is responsible for integrating various marketing technologies, such as customer relationship management (CRM) systems, email marketing platforms, social media management tools, and analytics software.

Management 109

Management CMO Key Performance Indicator Marketers 109

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 142

Email Marketing eCommerce Marketers Marketing 142

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. And only 12% plan to add email staff. Image Source.

Email Marketing 139

Email Marketing Price eCommerce User-Generated 139

Martech

APRIL 10, 2025

However, its application to content marketing strategy is vastly underrated. Many marketers turn to GSC for its organic search results, Core Web Vitals, and indexing reports, which are all very important for SEO. Flodesk Purpose: Email marketing templates, campaigning and performance insights.

Content Marketing 120

Content Marketing User-Generated CRM Social Media Marketing 120

Lynton Web

MAY 8, 2025

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. Unlike email, text messaging works best for urgent, essential, and time-sensitive communications. Several options are tailored to the recreation center's needs.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Martech

MARCH 20, 2025

From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. By understanding which CTAs generate the most form submissions, you can refine your marketing strategy and improve engagement.

CRM 103

CRM User-Generated Management Communications 103

Litmus

OCTOBER 31, 2024

In this guide, we’ll outline how to finally get and use the customer insights you need to improve your lifecycle marketing strategy. But basic personalization, like sticking a first name in the subject line, isn’t enough to really move the needle on email marketing ROI.

CRM 90

CRM Management Email Marketing Transform 90

Marketing Insider Group

MAY 27, 2020

The digital revolution has leveled the playing field when it comes to winning at marketing. It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales. But you can’t expect to be successful in digital marketing without a solid plan. Content marketing. Email marketing.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketers Marketing 145

Hubspot Marketing

DECEMBER 16, 2022

With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters. Luckily, email marketing is both cost-effective and less time-consuming than other NPO marketing strategies. Why does email work for nonprofits?

Email Marketing 145

Email Marketing Marketers Marketing Key Performance Indicator 145

Litmus

APRIL 25, 2022

Audiences still love email because it allows brands to communicate with them on their preferred channel in a personalized way. As email marketing strategies continue to evolve, it’s important to focus on key areas that will help grow your business — and your subscriber’s loyalty. Email deliverability.

Email Marketing 112

Email Marketing Marketers Marketing CRM 112

Spiralytics

MAY 1, 2023

Does your company use Customer Relationship Management (CRM) Software? To keep up with today’s competitive business landscape, having an effective CRM software that aligns with your business goals is essential. So, why choose Hubspot as your new CRM Software?

CRM 98

CRM Price User-Generated Analytics 98

Litmus

JANUARY 5, 2024

Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year? We’ll look at the best free email marketing tools to use so you make a big impact without a big invoice.

Email Marketing 123

Email Marketing Price eCommerce User-Generated 123

Use Insider

JANUARY 23, 2025

Instead, brands that truly maximize their SMS efforts and spending have a data-driven strategy that underpins their efforts. A SMS marketing strategy ensures that your messages are serving your business goals, while also being based on your customers needs, interests, and preferences. What is an SMS marketing strategy ?

Marketing Strategy 52

Marketing Strategy Customer Journey eCommerce Marketers 52