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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

CRM 98
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How Financial Services Businesses are Using Automation

Hubspot Marketing

The finance industry lends itself well to AI. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started. Plus, the tools that you should trial for your finance business.

Finance 88
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202 Awesome ChatGPT Prompts to Boost Productivity

Hootsuite

ChatGPT prompts can help you boost productivity and creativity , no matter what profession you are in. ChatGPT prompts for marketing Are you a marketer looking for ways to drive creativity and productivity? Try these awesome ChatGPT prompts: Generate five creative strategies for launching a new cocoa butter lotion product.

Product 92
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Top 5 Digital Marketing Trends That Will Dominate in 2024

Calvyn Lee Blog

For example, Facebook announced generative AI features for ads to boost campaign creativity, productivity, personalization and performance. New capabilities include AI text generation tailored to target audiences, AI-powered product background images, and auto image resizing to optimize ads. Leverage solutions like CRM and CDP.

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Why integrations will be critical to AI in 2024

Martech

Similarly, the integration between Sybill AI and HubSpot can take your CRM beyond just recording meetings. It’s about making sure that the system can talk to, learn from, and inform every other part of your business, from marketing and sales to customer service and finance. Build or buy?

Transform 128
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From pixels to profits: How to sell digital products online

Unbounce

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. Nope, you can make this into a rock-solid reality by selling digital products online. TABLE OF CONTENTS What are digital products?

Product 59
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How Allied Beverage is transforming customer experience

Martech

They have a portfolio of approximately 16,000 products. This required people from sales, product marketing, operations, finance and other departments to work on the transformation full-time. Salesforce Sales Cloud would be installed as a CRM. Plus, customer demands were changing. They wanted more self-serve options.

Transform 134