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How Financial Services Businesses are Using Automation

Hubspot Marketing

The finance industry lends itself well to AI. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started. Plus, the tools that you should trial for your finance business.

Finance 91
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Top 5 Digital Marketing Trends That Will Dominate in 2024

Calvyn Lee Blog

In this article, we will focus on the top 5 trends summarized below: Generative and Predictive Artificial Intelligence People-Led Marketing TikTok Will Be Essential for Companies Social Media SEO Video Will Be King Let’s dive into each of these top trends in more detail: #1. Leverage solutions like CRM and CDP.

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New ways to identify B2B buying group members

Martech

Roles come in many flavors, most commonly specifiers, influencers, users, decision-makers, gatekeepers and purchasing agents. Users Easy to install and use. Titles like finance VP, IT manager, CEO, engineer, plant manager and purchasing agent come to mind. If later, it would be ABM-style demand generation.

CRM 115
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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today.

Transform 130
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19 Best AI Platforms for Marketers and Marketing Analysts in 2023

Hubspot Marketing

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. Specifically, Content Assistant can help you generate topic ideas for blogs, create blog outlines, write paragraphs, professional prospecting or marketing emails, and more within a Marketing Hub account.

Transform 112
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How Lynton Became an Elite HubSpot Partner & What It Means for Our Clients

Lynton Web

We do this by providing thorough HubSpot onboarding, killer marketing strategies, user-friendly website design and development, and expert-level CRM integrations. In a joint marketing/custom integration campaign, we helped a company that sells model airplanes, cars, ships, and more, generate 9,000 new leads in one year.

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20 Effective Ways to Automate and Grow Your Business

Hubspot Marketing

Upload contact data to a CRM for a centralized database. To automate your customer information, you can use a CRM as a centralized database, and sync contact data between apps to automatically make updates as soon as anything changes on a customer account. Managing small business finances is a job of its own.

CRM 136