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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

Surprisingly, despite over a decade of digital transformation, research reveals most businesses still have significant room for improvement: Only 30% have an integrated digital marketing strategy aligned with their overall marketing strategy. Conclusion Marketing leaders anticipating future trends position their brands for success.

Transform 130
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HubSpot’s March 2024 release includes AI management, enhanced CRM features and more

Martech

Dive into the March 2024 updates: Easily review and manage AI use in marketing emails. Improved file management within the CRM. How it helps you For managers overseeing marketing campaigns, the new filter makes it straightforward to identify and assess the performance of emails developed with AI assistance.

CRM 52
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Post Performance Report: Brands transforming social customer care

Sprout Social

As Rebecca Taylor, Social Media Marketing Manager at UserTesting put it, “I’ve never been let down by Chewy’s team. I don’t know another brand who goes as far for their customer or makes you feel like they genuinely care the way Chewy does (if the Chewy social media manager is reading this, I’m a huge fan!)”

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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

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The ultimate guide to digital transformation in retail

Welcome Software

They are all facets of digital transformation in retail. Retail businesses that thrive adopt digital transformation strategies, which means it’s crucial to understand and apply them. So, to start, let’s define digital transformation in retail. So, to start, let’s define digital transformation in retail.

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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. We’ll cover: The benefits of CRM. Types of CRM systems available.

CRM 96
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3 ways MOps can bridge the gap in marketing analytics

Martech

These platform experts manage systems, data integration and campaign tracking. Documentation around a lead lifecycle model and how that aligns with CRM stages for leads, accounts, and opportunities is key to analyzing funnel health and velocity. They shape lead scoring, lifecycle models and campaign success metrics.

Analytics 133