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Maximizing your B2B paid media ROI with alternative platforms

Martech

Your CRM likely holds more valuable insights than you realize. It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns.

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How to Use Content Segmentation to Tailor Marketing Campaigns

Scoop.it!

To access the insights you need, collect data from marketing research, social analytics, and your CRM. For example, Gen Z and millennial demographics tend to prefer short-form content in the form of videos or social media posts. Other ways to segment audiences include device usage, channel preferences, engagement levels, and loyalty.

Gen Z 111
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Using data-driven marketing to navigate an economic downturn

SmartBrief - Marketing

While some segments like high-income millennials continue to splurge, others are tightening their belts. For many, strengthening existing customer relationships through targeted CRM and loyalty programs may prove more valuable than chasing new acquisitions. This divergence reinforces the need for advanced personalization strategies.

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Inside the B2B Marketing Funnel — Everything I Know as a Marketer

Hubspot Marketing

HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. A customer relationship management (CRM) tool can help you track leads in your funnel and see where they might get stuck. Share data using CRM dashboards where everyone can see lead interactions.

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How to Segment Your Audience for Successful Lifecycle Marketing

Litmus

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” Again, go back to your CRM data. ” Understanding these groups lets you create marketing campaigns that speak to each segment’s needs and boost conversions.

Health 97
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Customer Targeting Strategies: How to Find and Engage Your Ideal Audience

Customers.ai

And no, millennials who like coffee isnt cutting it anymore. Dive into your CRM to spot patterns. To improve customer targeting strategies, use data-driven insights from tools like demographic trackers or CRM platforms. HubSpot: For CRM and email segmentation. Send surveys or gather feedback directly from customers.

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How to market your brand to budget-conscious prospects

Hubspot Marketing

HubSpot’s CRM I got my start with CRMs using HubSpot’s free plan. Get started with HubSpot CRM. What I like: HubSpot’s CRM is a comprehensive tool that lets you save lead information, track how they interact with your brand, and communicate with them seamlessly. Pricing: HubSpot’s free CRM is free to use.