Marketing Insider Group

APRIL 29, 2025

Millennials and Gen Zers now represent more than 70% of B2B buyers.[2] Buyers want to see who you’ve helped, what results you’ve delivered, and what real users think. Use web analytics, CRM, and customer feedback data to uncover friction points and content gaps. Where are they getting stuck?

CRM

Litmus

AUGUST 6, 2025

Our recent research found that AI-generated email marketing faces a trust divide along generational lines—trust increased with younger generations like Millennials (38%) and Gen Z (38%). Beware Dark Mode Dark Mode is the default for many mobile users, particularly in Apple Mail. AI writing tools like Copy.ai

Retail

Use Insider

JUNE 23, 2025

The massive popularity of ChatGPT and other Generative AI solutions only sped up this trend because it unlocked new horizons for shopping experience optimization, customer support, analytics, and much more. With that in mind, let’s dive into the 10 AI-led trends that will define retail in 2025: 1.

Retail

Martech

FEBRUARY 19, 2025

This guide covers key data, user demographics, marketing strategies, content creation and best practices for B2B success on TikTok. While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. million users and Brazil has 98.59

Gen Z

Adobe Experience Cloud Blog

OCTOBER 1, 2013

For a growing portion of users, mobile is no longer a secondary, fill-in-the-gaps channel, but the primary way they go online. This is especially true for the Millennials (aka Gen Y). At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. On ‘found time.’

Millennials

Sprout Social

NOVEMBER 11, 2021

These principles inform how Sprout builds integrations to help our users work smarter, more efficiently and collaboratively across their business. Lead management & CRM. Win new business by generating leads from social and capturing existing contacts’ social interactions. Which integrations are right for my business? .

Management

Marketing Insider Group

OCTOBER 27, 2020

Millennials Rule. Millennials now make up the largest percentage of the U.S. Lots of spam and unqualified leads enter your CRM (customer relationship management) platform. The research also revealed that users dismiss non-ad content that’s close to the typical ad areas. This means you must adapt to the new reality.

Content Marketing

Hubspot Marketing

NOVEMBER 17, 2020

The heaviest podcasts users listen while they are away from home; often while at work. Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z.

Gen Z

Hubspot Marketing

MARCH 14, 2023

billion worldwide users , social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations.

Gen Z

Marketing Insider Group

NOVEMBER 3, 2020

But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. Asking your customers to be “brand ambassadors” and share photographs of themselves using your product on social media is another effective way to harness the power of user-generated content.

Non-Profit

Hootsuite

DECEMBER 10, 2019

It’s a new feature that helps users better connect with people they work with in real life. Headspace users discuss mediation practices, ask questions, and lend support to one another in this private space. Try using a Facebook or Instagram ad to send users into a private conversation with your business. Automate the easy stuff.

Gen Z

Neil Patel

NOVEMBER 30, 2020

Offering call support alone to a Millennial or Gen Z audience will probably create some unhappy customers since both of these groups prefer live chat and social media. Marketing automation software (MAS): MAS systems concentrate on marketing efforts, communicating information about products and services, and generating leads.

Customer

Hubspot Marketing

FEBRUARY 16, 2023

Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI. However, it also shines when it comes to generating ROI from organic content. As Instagram continues to expand its e-commerce capabilities, it's become an effective tool for generating business. billion monthly active users.

User-Generated

Duct Tape Marketing

MAY 26, 2020

How to Create Segmented User Experiences written by John Jantsch read more at Duct Tape Marketing. That’s why it’s helpful to create unique user experiences on your website that speak to each segment of your overall customer population. Here’s what you must do to create a more personalized, segmented user experience for your website.

Non-Profit

Hubspot Marketing

MARCH 15, 2023

Here, we're going to dive into what a listicle is, how to write a high-quality article, and listicle ideas to help you generate engaging content for your readers. We might try to title it "Why Every Marketer Needs a CRM" instead of "3 Reasons Every Marketer Needs a CRM." What is a listicle? Make things easy for your readers.

Millennials

Hubspot Marketing

AUGUST 2, 2018

Naturally, there’s enormous demand for the top ad rankings, so Google triggers an auction anytime there are at least two advertisers bidding for keywords that are related to search queries that users consistently enter into Google. Lead generation. Picture Credit: WordStream. Their content has to be engaging. With almost 1.5

Advertisers

Neil Patel

OCTOBER 12, 2020

By using artificial intelligence like voice recognition and natural language processing (NLP) to understand requests and machine learning to collect data, identify patterns, and “learn” user preferences. Remember when millennials disrupted the way we work with remote work and telecommuting?

Marketers

Hubspot Marketing

OCTOBER 24, 2022

Agarwal continues, "We are also doubling down on organic growth strategies and efforts to better monetize our user base and leads. Additionally, like Agarwal and ClickUp, marketing leaders will want to focus on lead generation. There is no one-size-fits-all approach to effective lead generation. Michelle Keene , Dropbox's Sr.

Gen Z

Marketing Insider Group

NOVEMBER 9, 2020

The data from this includes: Volume: How often users input that keyword when searching. Most seed words are very general, and if you can get more specific, you’ll be more relevant to your buyers and possibly face less competition. We don’t sell CRM so we partner with them on content. That’s only the beginning.

CMO

Hubspot Marketing

OCTOBER 30, 2022

Our Consumer Trends survey also found that over 1 in 5 Gen Zers and nearly 25% of Millennials have contacted a brand on social media for customer service in the past three months. TikTok is used by 42% of marketers and ties for 2nd with YouTube and Instagram as a top ROI-generating platform. What are the Top Challenges Marketers Face?

Global Marketing

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. Can we truly personalize without upfront identification?

Transform

Martech

FEBRUARY 11, 2022

Customers want to be treated as individuals, not as users, accounts, or prospects. Content management platform Nuxeo wanted to improve user experience for the brands that use its platform, so they decided to implement machine learning solutions. It recommends personal adaptive training plans for users based on their workouts and goals.

Personalized Marketing

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. Conversation placement ads, positioned immediately after the original post and before the first comment, were created in 2021 to get brands where users spend most of their time – in a conversation thread. Picture this.

Pharmaceutical

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership

Hubspot Marketing

JULY 26, 2022

Traffic Generation Email Marketing Campaigns. Tip: You can find out behavioral and purchasing data using your ecommerce tool , CRM , or CMS.). Revenue Generation Email Marketing Campaigns. RunKeeper makes an effort to reengage lost users with this friendly, informational email. Effective Email Marketing Campaigns.

Real Estate

Hubspot Marketing

JANUARY 10, 2024

List-Based Retargeting List-based retargeting activates once you‘ve gathered users’ contact details, presenting an opportunity for ultra-personalized advertising. The platform identifies users with matching emails and serves them specific ads. Generate awareness. These ads are usually served to pixel-based lists.

User-Generated

Econsultancy

JANUARY 28, 2022

What’s more, Google and social platforms such as Facebook, Instagram and TikTok are increasingly working to keep users on their channels and clicking on paid ads, rather than surfacing brand and retailer content in feeds organically. This means marketers have to spend more on ads and content to convert increasingly ad-weary consumers.

eCommerce

Duct Tape Marketing

MARCH 15, 2023

People will talk about these great groups of customers they have like, oh, millennials for instance. And then the guy traveling with a bunch of pets is Hannibal crossing the Alps with his elephants and the LGBTQ millennial is Alexander the Great and I say, are any of these folks gonna buy your gum or your frozen dinner service?

Millennials

Litmus

JUNE 23, 2022

Regardless of generation, consumers don’t like when social media sites, search engines, and mobile apps collect personal, online, and mobile location data, allowing access to marketers who use it for targeted advertising campaigns. Data privacy regulations give more control over their data to the users.

B2C

Use Insider

AUGUST 11, 2022

In the previous section, we saw how mobile users contributed to a huge majority of the sales during Singles Day marketing campaign in the previous years. Here’s something even more interesting: only 51% of the consumers in the Southeast Asian market, who are the target audience for Singles Day sales, are active mobile users.

Shoppers

Econsultancy

FEBRUARY 2, 2022

Our AI then takes care of a lot of the heavy lifting, [allowing] users to create meaningful journeys without the need for specialist expertise or a reliance on developers or engineers.”

Gen Z

Lusha

OCTOBER 27, 2019

And the answer is surprisingly simple: lead generation forms. Think of a lead generation form as a digital questionnaire that ask the prospect to submit their information to your company. Not all lead generation forms are created equal—not by a long shot. We’re going to show you our top 10 best converting lead generation forms.

User-Generated

Lusha

OCTOBER 27, 2019

And the answer is surprisingly simple: lead generation forms. Think of a lead generation form as a digital questionnaire that ask the prospect to submit their information to your company. Not all lead generation forms are created equal—not by a long shot. We’re going to show you our top 10 best converting lead generation forms.

User-Generated

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies. 61% percent of businesses say that lead generation is their biggest marketing challeng e. It has impressive traction as a B2B lead generation network.

User-Generated

Hootsuite

NOVEMBER 28, 2022

What is the difference between CEM and CRM? Customer experience management (CEM) and customer relationship management (CRM) are different perspectives on the same relationship. But while CRM focuses on the company’s view of a customer, CEM looks at the customer’s view of the company. Generate social media buzz.

Management

Hubspot Marketing

APRIL 8, 2019

HubSpot users can follow these simple instructions for adding GA. An account doesn’t mean a user account. You can give user permissions for an entire Analytics account, a property in an account, or a view in a property. Subscriber: user who signed up for your email list. Customer: user who purchased premium access.

Analytics

Marketing Insider Group

JULY 1, 2020

Content marketing is important , not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. Content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold

Marketing Strategy