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How to transform your website into a continuous marketing powerhouse

Martech

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Processing.

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The Role of Reporting & Analytics in Modern CRM Systems

Marketing Insider Group

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data. What is CRM Reporting? What is CRM Analytics?

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5 drivers of full-funnel growth with CRM and CDP data

Martech

The shift from pixel-based tracking to server-to-server connections is transforming acquisition strategies, creating a feedback loop where post-conversion insights directly inform pre-acquisition targeting. That goes beyond attribution accuracy and is a fundamental shift in how marketing drives sustainable growth.

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How B2B marketing is becoming a strategic growth driver

Martech

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. For example, Persado uses AI to create higher-performing marketing messages. This presents an opportunity for generative AI to simplify testing of alternatives.

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From guesswork to growth: How to build a customer-centric marketing strategy

Martech

Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone. Airbnb, Slack, Peloton, HubSpot and Arm & Hammer Baking Soda all use similar customer-centric marketing strategies.

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Webinar: Transform your content operations with DAM

Martech

Register today for “Content Comes First: Transform Your Operations With DAM,” presented by Acquia. The post Webinar: Transform your content operations with DAM appeared first on MarTech.

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