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Marketing transformation is accelerating: Wednesday’s Daily Brief

Martech

A lot of people feel isolated and wonder why they can’t find someone that gets them – and you can find that online in the right places,” said Melanie Aronson, founder and CEO of Panion, a community management platform. MarTech Replacement Survey finds marketing transformation is accelerating . Aronson is far from a typical tech CEO.

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‘The customer is at the heart of our thinking’: Behind the transformation of Specsavers’ customer experience

Econsultancy

A person might wear a pair of glasses or a hearing aid every day of their life, but when it comes to engaging with the brand behind that pair of glasses or that hearing aid, those interactions take place much less frequently. “We just needed to use that [transformation] project to really surface them, and bring them to the fore.”

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How These Hootsuite Customers Achieved Social Transformation

Hootsuite

Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Get the report now.

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Post Performance Report: Brands transforming social customer care

Sprout Social

PNC Bank: Finance industry-approved customer care For brands in regulated industries like financial services , social can be a perilous place. Brands in regulated industries need a plan in place to address compliance risks and guidelines, so they can show up for their customers.

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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

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How Self-Coaching Can Transform Your Life And Career

Duct Tape Marketing

How Self-Coaching Can Transform Your Life And Career written by John Jantsch read more at Duct Tape Marketing. David is also the Co-author of his newest book – Take Charge of You: How Self Coaching Can Transform Your Life and Career. We dive into how self-coaching can help you fast-track success and transform your life.

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The ultimate guide to digital transformation in retail

Welcome Software

They are all facets of digital transformation in retail. Retail businesses that thrive adopt digital transformation strategies, which means it’s crucial to understand and apply them. So, to start, let’s define digital transformation in retail. So, to start, let’s define digital transformation in retail.