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The 16 Best HubSpot Updates from February 2025

Martech

From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. How it helps you Sales managers can now forecast revenue more accurately without custom objects or third-party tools.

CRM 103
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6 marketing team silos you need to break down, and how to do it

Martech

Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. Start with one upcoming, high-priority campaign.

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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

In that case, you should audit your website to improve conversion-focused pages, such as case studies or product/service comparisons. According to a recent Contentoo-HubSpot study , refreshing content has proven to increase traffic and conversions while lowering content production costs by over 80%.

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The Whole Customer: Why You Need a 360-Degree View

Adobe Experience Cloud Blog

Author: Frank Passantino If you don’t know how your customers are using your products, it can be a challenge to maintain their loyalty. What if you could understand how they are using your product, while they are using it? Product usage/feature usage. Also look at call history within your CRM tool.

Customer 134
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The 14 best HubSpot updates from March 2025

Martech

From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. Dig deeper: HubSpot Marketing Hub is moving up to better serve larger marketing teams Updates managers will love Keep reps focused with in-workspace sales dashboards.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Product overview. Real-time data capture and bi-directional data integration sync with CRM. Marketo offers campaign cloning across programs, workflows, and assets and integrates with Salesforce, Microsoft Dynamics, SAP, and other CRM systems to increase lead management effectiveness. Click here to download!

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Marketo Engage Integrates with SAP Cloud4Customer for the Ultimate Customer Experience

Adobe Experience Cloud Blog

Combine your marketing automation and CRM software for ultimate results. You know keeping Sales and Marketing in lockstep is crucial to success, but how do you actually bring this stronger partnership to life? More efficient lead & account nurturing and management. Increased operational efficiency and reporting.

Customer 114