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Salesforce’s Spring 2024 release includes Einstein-powered AI features

Martech

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly. Let’s dig into it.

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20 Effective Ways to Automate and Grow Your Business

Hubspot Marketing

Upload contact data to a CRM for a centralized database. To automate your customer information, you can use a CRM as a centralized database, and sync contact data between apps to automatically make updates as soon as anything changes on a customer account. Use drop shipping to automate fulfillment for e-commerce businesses.

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AI-powered martech releases and news: Feb. 8

Martech

And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data. It uses generative AI to provide insights and recommendations for sellers.

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HubSpot’s August 2023 releases: The manager’s guide

Martech

The releases for August include generative AI additions but also AI-powered data tools. Mobile users can now experience the efficiency of the AI content assistant for social media (beta). Summarize long email threads in the Conversations Inbox in one click using the AI-generated conversation summary.

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Top KPI Marketing Metrics to Track in 2024

Vertical Response

Why Marketing KPIs Matter Harnessing the power of marketing key performance indicators (KPIs) is akin to setting the sails on a ship; without them, your marketing efforts might drift aimlessly in the vast sea of possibilities. Measurability is the sextant in a marketer’s navigation toolkit, allowing for the precise quantification of success.

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Pega: AI will power the autonomous enterprise

Martech

” Alternatively, process mining AI (AI-driven understanding of businesses processes) plus analytical and predictive AI — combined with generative AI — can in effect declare a goal “and let the systems tune themselves toward that goal.” ” He emphasized that he was not calling generative AI itself “BS.”

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6 integrations to get more from your social media management platform

Sprout Social

These principles inform how Sprout builds integrations to help our users work smarter, more efficiently and collaboratively across their business. Lead management & CRM. Win new business by generating leads from social and capturing existing contacts’ social interactions. Which integrations are right for my business? .