Hubspot Marketing

OCTOBER 28, 2024

It can analyze browsing patterns and provide customized website content, product recommendations, and offers in real-time. Imagine you run an ecommerce store selling electronics. Automate A/B tests in your customer acquisition funnel. One of the visitors searches for eco-friendly products and buys a smart thermostat.

Customer Acquisition 98

Customer Acquisition Price Customer Journey User-Generated 98

Customers.ai

DECEMBER 20, 2024

Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing? Industries that rely on repeat business and customer loyalty benefit the most from relationship marketing. Thats about staying a step ahead.

eCommerce 87

eCommerce Shipping Customer loyalty Marketing 87

Litmus

SEPTEMBER 25, 2024

Retail & eCommerce For retail and eCommerce , it’s all about creating seamless and personalized experiences. By focusing on retention as a key metric, you can align your lifecycle email strategy to foster deeper customer relationships, leading to higher lifetime value and stronger loyalty.

Management 99

Management Marketing Marketers CRM 99

Neil Patel

JUNE 27, 2025

If you’re in ecommerce, fitness, coaching, or beauty, expect to pay premium CPMs and fight through crowded feeds. I’ve seen ecommerce brands spend $30 to land a $50 purchase. Performance also shifts by industry: eCommerce : Higher CTRs, moderate CPAs. Dynamic product ads and custom audiences work well.

Price 79

Price eCommerce Advertisers Advertising 79

Martech

JANUARY 29, 2025

Focus on volume customers when: Your model thrives on scale, such as fast-moving consumer goods or ecommerce. Margins are lower, but customer acquisition is high and the primary goal is transaction efficiency. Focus on both when: You have a diverse customer base, with distinct segments contributing to your success.

Customer 111

Customer Price Customer Acquisition Customer loyalty 111

Litmus

OCTOBER 16, 2024

Personalize emails Customer lifecycle segmentation examples Here are some industry-wise examples for email inspiration that aligns with your customer lifecycle. Omnichannel lifecycle segmentation in retail & eCommerce Omnichannel segmentation helps create seamless, personalized experiences both online and in-store.

Health 97

Health Customer Journey User-Generated Marketing 97

Vertical Response

JANUARY 31, 2025

Email Marketing Effectiveness Email marketing is 40x more effective at acquiring customers than Facebook or Twitter Email marketing has proven to be a powerhouse in customer acquisition, boasting a success rate 40 times higher than that of social media platforms like Facebook and Twitter.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Power Digital Marketing

JUNE 3, 2025

A strong TikTok marketing strategy doesn’t just drive visibility—it fuels engagement, new customer acquisition, and measurable business growth. Expect: Greater ecommerce integration via TikTok Shops. TikTok isn’t just a channel for visibility—it’s becoming a major player in the full customer journey.

Marketing Strategy 52

Marketing Strategy Gen Z Entertainment Millennials 52

Litmus

OCTOBER 31, 2024

Target customers who downloaded a resource or bought a product to announce your latest relevant info Use device data to optimize CTAs for mobile vs. desktop users Track customer acquisition sources to tailor information for different customer journeys Data integration across channels Customer data for personalization has a place across all of your (..)

CRM 90

CRM Management Email Marketing Transform 90

Search Engine Land

AUGUST 22, 2024

If you use the new customer acquisition goal, the added value you assign to a new user conversion isn’t the actual value of their purchase but what you consider the long-term LTV. Limited suitability toward ecommerce retailers with large catalogs and diverse product variation.

Non-Profit 85

Non-Profit Price User-Generated Advertisers 85

Martech

OCTOBER 4, 2024

One main aim of this solution is to improve engagement and revenue within brands’ existing customer base against a background of rising customer acquisition costs. Such outcomes might include increased average order value, increases in orders and revenue per customer and higher conversion rates. Automated results.

Customer Acquisition 73

Customer Acquisition Retail Shoppers Marketing Strategy 73

illumin

AUGUST 27, 2024

While ecommerce continues to be of great importance, it’s important that retailers don’t quit on their physical stores. A report from McKinsey shows that individual personalization can cut customer acquisition costs in half and increase revenue by as much as 15%. So how are retailers creating these tailored experiences?

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Search Engine Land

AUGUST 7, 2024

If they aren’t using branded search defensive ads, it can be a highly effective customer acquisition strategy.

Branding 95

Branding Customer Acquisition Advertisers Advertising 95

illumin

MAY 15, 2025

Launch display ads that show user-generated content, running Meta and Pinterest ads for DIY home projects, customer reviews and testimonials that promote the legitimacy of your business, or digital out-of-home ads for visual appeal.

Advertisers 97

Advertisers Advertising Customer Acquisition Transform 97

Hubspot Marketing

SEPTEMBER 6, 2024

The ecommerce sector is no different. That’s why I’ve spent some time reviewing the best AI tools for ecommerce so you can get a leg up on your competition. Before we discuss which tools are the best, let's review why AI tools are helpful for ecommerce. Table of Contents Why use AI tools for ecommerce?

eCommerce 103

eCommerce Price Transform CRM 103

Exposure Ninja

MAY 5, 2025

This could be a revenue goal or something specific, like new customer acquisition. Building awareness or educating new customers, especially at the top of the funnel. eCommerce businesses looking to drive product sales directly from search results. For eCommerce, Shopping Campaigns are a no-brainer.”

Non-Profit 52

Non-Profit eCommerce Price User-Generated 52

Search Engine Land

AUGUST 7, 2024

At SMX Advanced 2024, Andrew Lolk, founder of Savvy Revenue, shared insights on optimizing Google’s Performance Max (PMax) campaigns for ecommerce businesses. The state of Performance Max Performance Max has become the dominant campaign type for ecommerce, with shopping ads accounting for up to 95% of spend.

eCommerce 87

eCommerce Non-Profit Customer Acquisition Advertisers 87

Digital Marketer

NOVEMBER 20, 2024

It allows smaller companies to implement predictive and personalized customer journeys, especially in the retail and eCommerce space, and I believe that will be an important trend to jump on in 2025. Monique Morrison We’re doubling down on our loyalty systems and predictive AI strategies for our retail and eCommerce clients.

Digital Marketing 94

Digital Marketing Transform eCommerce Customer Journey 94

Hubspot Marketing

APRIL 14, 2025

These highly customized experiences can reduce customer acquisition costs by as much as 50% and increase marketing ROI by 10-30%. Thats a slick feature for retail or ecommerce brands. Backstroke deploys a specialized AI model trained on B2C ecommerce email marketing content, which leads to stronger email campaigns.

Branding 110

Branding User-Generated Price eCommerce 110

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Image source ).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

Customer Acquisition 145

Customer Acquisition Customer CRM Customer loyalty 145

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics.

Customer Acquisition 132

Customer Acquisition Affiliate Marketing Customer Thought Leadership 132

Scoop.it!

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Let’s dive in.

eCommerce 116

eCommerce Content Marketing Customer loyalty Marketing 116

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Businesses Grow

JANUARY 17, 2024

Shein and the eCommerce revolution Shein is offering basement-level prices — think $3 for a bikini — and yet seems to be pulling off fast deliveries, respectable quality, and responsive customer service. Low prices have always had a place in the value shopper’s heart, but there is something more going on here.

eCommerce 119

eCommerce Fashion Shoppers Retail 119

Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce.

Customer Journey 91

Customer Journey eCommerce SEO Customer 91

Digital Marketer

JUNE 21, 2022

Learn more about your Customer Avatar Canvas in our new and improved eCommerce Marketing Mastery course: [link]. There’s only really 3 KPI’s that matter: Customer Acquisition Cost, Average Order Value, and Customer Lifetime Value. Interested in Ecommerce? Click here. Sign up for early access here: [link].

eCommerce 78

eCommerce Customer Acquisition Customer Journey Product 78

Practical eCommerce - Marketing

OCTOBER 4, 2024

Per Nik Sharma, positive name identity leads to affordable customer acquisition and retention. The post Branding Comes First, Says Sharma Brands Owner appeared first on Practical Ecommerce.

Branding 113

Branding Customer Acquisition eCommerce Customer 113

Search Engine Land

SEPTEMBER 22, 2023

Plus, sale products have driven some of the best new customer acquisition numbers for programs we manage. Look at lifetime value (LTV) and cost of goods (COGs) and make sure the return on ad spend (ROAS) or customer acquisition cost (CAC) targets you have still mean profitability.

eCommerce 101

eCommerce Non-Profit Customer Acquisition Shoppers 101

Search Engine Land

AUGUST 24, 2023

It used to be a “nice-to-have,” particularly in Google Ads for ecommerce advertisers with limited value in using interest audiences or audiences generated from these lists. All the top ecommerce platforms provide direct integrations into the main advertising channels. But you should be able to filter based on user quality (i.e.,

eCommerce 87

eCommerce Advertisers Advertising User-Generated 87

CXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket : You can keep filling it, but you’re much better off stopping the leak. Build a community that unites customers Conclusion.

eCommerce 92

eCommerce Customer loyalty User-Generated Price 92

Practical eCommerce - Marketing

MARCH 7, 2023

Improvements address automatically created assets, customer acquisition, and interface design. The post Google Ads Improves Automated Assets, Acquisition, More appeared first on Practical Ecommerce. Recent changes to Google Ads enhance flexibility and streamline navigation.

Customer Acquisition 111

Customer Acquisition eCommerce Customer 111

Econsultancy

JANUARY 28, 2022

During 2020 the ecommerce market went into overdrive. For the first time, many customers turned to digital channels to track down products they had previously bought offline. For the first time, many customers turned to digital channels to track down products they had previously bought offline.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Martech

NOVEMBER 18, 2022

Ecommerce-owned partners will also be used (64%). The top goal for advertisers with their media investment is customer acquisition (61%). Advertisers and agencies will primarily use retailer-owned (75%) and aggregated (82%) marketplaces to place these ads. Dig deeper: Why we care about retail media networks. Goals for ads.

Transform 122

Transform Retail Customer Acquisition eCommerce 122

Hootsuite

OCTOBER 20, 2022

A takeaway from that is that if your business doesn’t have a mobile-friendly ecommerce store , and you’re not selling on social , then you’re already a step behind the rest of the industry. New customer acquisition channels. Ecommerce is here to stay. Ecommerce chatbots have also exploded in popularity in recent years.

Retail 131

Retail Shipping eCommerce Law 131

Hubspot Marketing

APRIL 12, 2019

InfusionSoft (now Keap) has been around for a while (15+ years, I believe) and has helped thousands of marketers deliver on leads, revenue, and customer acquisition targets. Ecommerce tools. Landing pages. One of the most valuable things Ontraport offers is their focus on reporting and insights. Image Source. InfusionSoft.

CRM 145

CRM Transform Marketing Automation Platform eCommerce 145

Digital Marketer

MARCH 2, 2023

Last year was a watershed moment in the history of ecommerce. Ecommerce Businesses: Web Analytics Revenue was down 5% YoY, which predominantly came from declines in Q2 and Q3 (Q3 was down 16%). Organic Channel Visitors had more intent across multiple channels, which is the opposite of ecommerce trends.

eCommerce 61

eCommerce Non-Profit Shoppers Affiliate Marketing 61