illumin

AUGUST 27, 2024

This is a unique experience where awareness, decision-making, and purchasing all happen on the same platform – shopping and entertainment all in one. According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketers Marketing 115

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Because social media is so widely used, someone who meant to scroll for entertainment may be drawn to a product through an ad or UGC post and end up leaving the app with a purchase.

Gen Z 133

Gen Z Inbound Marketing User-Generated Entertainment 133

Neil Patel

APRIL 12, 2021

Subscription boxes, then, offer much-desired entertainment value, as well as (hopefully) value for money. Lifetime value (LTV): LTV is how much you earn from the average customer over their membership’s lifetime. Customer acquisition cost (CAC): This refers to how much it costs to acquire a new customer.

Shipping 139

Shipping Price Logistics Customer Acquisition 139

Businesses Grow

MARCH 16, 2023

Undone is the new authentic Consumer products are the new “fashion flex” Tight integration with influencer culture Nostalgia marketing , even beyond their life experiences. Faux-stalgia!

Gen Z 122

Gen Z Branding Fashion Entertainment 122

SocialPilot

JANUARY 21, 2024

So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel. Leveraging Influencer Marketing Another crucial cog in the wheel of hotel social media marketing is the role of influencers.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Businesses Grow

DECEMBER 6, 2023

And Taylor Swift is arguably the biggest creator on the planet, influencing every aspect of entertainment and culture on a global scale. Creators and their communities have re-written the rules of influence — and sales. Young adults aged 14-32 are swarming onto Discord to find communities.

Fashion 114

Fashion Food Entertainment Advertisers 114