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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Spend 10% of Revenue on Marketing.

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Harnessing martech insights: A roadmap to customer-centric business strategies

Martech

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. This allows them to push organizations’ strategies toward more data-driven and customer-centric approaches.

Insiders

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Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

Just think about where marketing sat five years ago. Siloed from other major departments, such as finance, technology, and HR, there was little collaboration or visualized long-term data to report on. That was marketing’s main function. CMOs need buy-in from major players to push the marketing agenda and be effective.

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Pivoting to D2C Helped us Grow by 267% in 1 Month: Here's How We Did It

Buffer Marketing

   I knew from my previous experience with direct-to-consumer (D2C) that it offers a lot more control over the finances and the customer experience and can lead to seemingly instant results when you get it right. How do you sell if your product is hidden somewhere on a bottom shelf?  

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The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business?

Duct Tape Marketing

The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business? written by Guest Post read more at Duct Tape Marketing. Marketing has become a very data-driven discipline. photo credit Shutterstock. Abraham also provides advice on how to calculate your clients’ marginal net worth.

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Email outreach for marketers: Measuring and optimizing performance

Martech

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

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Diving into the bizarre and secret world of luxury brand marketing

Businesses Grow

Topics include: What drives somebody to re-finance their home to buy a handbag or luxury watch? In fact, during the pandemic, they stopped all marketing because they didn’t need it. I guarantee this conversation about luxury brand marketing will twist your mind in crazy new directions. Let’s go!