Adobe Experience Cloud Blog

MAY 20, 2019

So, if you continue dedicating too much time to customer acquisition, you risk leaving opportunity (and money) on the table. Developing a comprehensive customer engagement strategy to generate additional revenue through your current customers—at a fraction of the cost. Cross-selling and upselling your customers.

Customer

Adobe Experience Cloud Blog

JUNE 17, 2013

Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. As an example, a prospect who just learned about your company is probably not ready for a demo or pricing page.

Customer

Adobe Experience Cloud Blog

OCTOBER 14, 2014

To use a battlefield analogy, sending a bad email is not a “whoops we missed” scenario that only costs you the price of the bullet. In reality, missing the shot is has a ricochet effect that can damage or destroy two critical things: your customer relationships and your bottom line. Have you seen any immediate improvements?

Transform

Adobe Experience Cloud Blog

APRIL 17, 2014

They hired marketer Shawnn Smark to commercialize their online direct contribution and tighten the customer acquisition pipeline. Making the switch to marketing automation was a big change for Bio-Rad, but that 18-month ramp-up was a small price to pay for the payoff. Lastly, Know When to Ask for Help. Marketing Automation'

Key Performance Indicator

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

While it sounds great on paper, i n the real world, this oversimplified view can paint an inaccurate picture of your ROI , especially if your product is sold at a low price per unit. The most instinctive way to measure digital advertising ROI is to track metrics that tie directly to revenue and profit (think conversions, opportunities, etc.).

Advertisers

Marketing Insider Group

FEBRUARY 13, 2023

By focusing on elements like quality, customer service and competitive pricing, you can address how your business will effectively serve its customers. Define Your Market Understanding your ideal customer , or target audience, is key to developing a strategy that speaks directly to prospective customers with relevant messaging.

B2C

Martech

APRIL 15, 2022

In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly.

B2C

Businesses Grow

APRIL 15, 2024

But when I emerge from this introspection, I return to the same conclusion: Everything started from the blog, and every business benefit comes from the thought leadership I’ve built from this space. I was simply awarded the work, and I named my price. Blogging is a sacrifice.

Transform

Marketing Insider Group

FEBRUARY 3, 2022

My college professors taught me all about “the 4 Ps” of marketing—product (what you sell), price (how much is it), place (where do you sell it), and promotion (discounts and other offers). Price: how much are you selling for? Proof: How can you show the business that what you’re doing is winning customers?

Marketing Strategy

Set Up

MAY 2, 2023

It’s not just who has the lowest price or who can get it there faster, it’s also, what does this company stand for? From a customer acquisition perspective, I think this means that companies need to personalize their marketing, and they have to provide more useful content that does more than sell.

Real Estate

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Whitepaper

Litmus

SEPTEMBER 25, 2024

Drew Price, Co-Founder, JRNY PPL Here’s how to strategically use email marketing across key stages: Awareness campaigns: Start with a welcome series to introduce your brand and share valuable resources like guides or checklists. Use thought leadership content and personalized emails to engage and offer insights tailored to customer needs.

Management

Lusha

JULY 21, 2024

Typical actions include downloading case studies, requesting demos, comparing pricing, reading reviews, and engaging with your social media content. Decision: Testimonials, pricing guides, consultations, and personalized demos. Action: Onboarding materials, customer success stories, and upsell/cross-sell offers.

Customer Acquisition

Unbounce

JULY 14, 2023

We’re gonna talk a little bit about where companies are on their data maturity curve, and what that even means, and hopefully anchor that back to, uh, some good thought leadership for our marketing audience today. Today, my co-host is Faye Campbell.

Transform

Unbounce

JULY 14, 2023

We’re gonna talk a little bit about where companies are on their data maturity curve, and what that even means, and hopefully anchor that back to, uh, some good thought leadership for our marketing audience today. Today, my co-host is Faye Campbell.

Transform

Marketing Insider Group

FEBRUARY 8, 2021

For instance, legacy SaaS giant IBM maintains its relevance even today through a massive library of thought leadership content , much of it created by regular employees, not only its marketing department. Usually, these companies are large enterprises with a massive user base (if you price per user).

Content Marketing