Search Engine Land

AUGUST 12, 2024

Successful paid search advertising in 2024 requires a balanced approach that aligns with overall business goals. Marketing needs to be centered around customer acquisition, retention, brand building and, ultimately, creative campaigns that move humans toward action.

Key Performance Indicator 85

Key Performance Indicator Advertisers Advertising Analytics 85

Search Engine Land

MARCH 1, 2023

Opinions expressed in these articles are those of the author and not necessarily Search Engine Land. Google’s YouTube To Showcase BBC Content On Three New Channels 2007: BBC would showcase its content on BBC, BBC WorldWide and BBC News. The Unofficial Google Censorship FAQ 2007: Answers to 35 questions related to Google censorship.

Search Marketers 79

Search Marketers SEO Marketing Marketers 79

SMA Marketing

MAY 15, 2025

AI Summary: This article helps marketing leaders track what matters most by outlining the 20 most important KPIs for campaign performance. Organized by priority, it explains each metric’s role in measuring efficiency, engagement, and ROI – from Customer Acquisition Cost to Net Promoter Score.

Customer Acquisition 52

Customer Acquisition User-Generated Marketing Marketers 52

Search Engine Land

AUGUST 22, 2024

Get the newsletter search marketers rely on. If you use the new customer acquisition goal, the added value you assign to a new user conversion isn’t the actual value of their purchase but what you consider the long-term LTV. More focus on scaling individual attribute performance (i.e., Processing. See terms.

Non-Profit 85

Non-Profit Price User-Generated Advertisers 85

Search Engine Land

JULY 17, 2023

Understanding the role of SEO in revenue generation is crucial for effective marketing and resource allocation. It helps you make informed decisions and optimize your marketing strategies for better business outcomes. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

SEO 92

SEO Customer Acquisition Transform Affiliate Marketing 92

Martech

JUNE 21, 2024

And that’s because the way companies find customers is evolving. Business development is changing fast As AI-generated content floods traditional communication channels, cold email is becoming more challenging, search marketing is in its decline and the amount of meaningless word salad content online is skyrocketing.

CRM 132

CRM Thought Leadership Customer Acquisition Marketing 132

Martech

AUGUST 18, 2022

Content marketers especially should reflect on what these changes mean for their content strategy. Brands want to see high search rankings for their content for purposes — obviously — of brand awareness, product discovery and customer acquisition. Today’s customer doesn’t want to be sold to.

Customer Acquisition 127

Customer Acquisition Entertainment Education Content Marketing 127

Search Engine Land

OCTOBER 14, 2022

SEO CAC (customer acquisition cost). On a macro level, one of the things I look at over time is whether there’s any correlation between increased SEO traffic and lower customer acquisition cost (CAC) on other channels. Get the daily newsletter search marketers rely on. SEO customer acquisition cost.

SEO 96

SEO Non-Profit Customer Acquisition Analytics 96

Search Engine Land

AUGUST 9, 2023

Reaching high-value customers – Google has rolled out its New Customer Acquisition with High Value optimization tool in beta. This feature was designed to help optimize campaigns for new customers with a high predicted lifetime value, while still optimizing for regular new customers and engaging existing customers.

Retail 98

Retail Customer Acquisition Search Marketers Customer 98

Search Engine Land

SEPTEMBER 22, 2023

For example, stronger ROAS from returning customers and a lower one from new. Get the daily newsletter search marketers rely on. Plus, sale products have driven some of the best new customer acquisition numbers for programs we manage. SUBSCRIBE See terms.

eCommerce 101

eCommerce Non-Profit Customer Acquisition Shoppers 101

Search Engine Land

FEBRUARY 16, 2024

Dig deeper: 5 reasons Amazon Ads is better than Google Ads for ecommerce Get the daily newsletter search marketers rely on. Despite this, the potential visibility, sales, and customer acquisition benefits make running coupons with advertising a worthwhile investment for Amazon sellers aiming to expand. See terms.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

Search Engine Land

DECEMBER 13, 2023

Two noteworthy AI developments, Performance Max ( PMax ) and Search Generative Experience ( SGE ), are poised to revolutionize digital search marketing. PMax : A new campaign type that allows advertisers to run ads across all of Google’s networks, from search to YouTube to Maps within a single campaign.

Customer Acquisition 112

Customer Acquisition Advertisers Advertising Product 112

Martech

FEBRUARY 12, 2024

Dig deeper: The power of customer data across the journey: Acquisition Blending precision and patience As a company grows and matures, it will inevitably face increased competition and more aggressive market entrants.

Performance Marketing 119

Performance Marketing Branding Customer Acquisition Customer loyalty 119

Search Engine Land

OCTOBER 13, 2022

Get the daily newsletter search marketers rely on. Understand the customer base. Marketers should know how users from different channels perform once they are in your sales funnel. Teams optimizing for revenue should understand the value of their customers through customer lifetime value. See terms.

Advertising 87

Advertising Advertisers Customer Acquisition User-Generated 87

Martech

NOVEMBER 22, 2023

Dig deeper: Why we care about search marketing Technical setup tips: How to configure your ad accounts Now that you know how to improve your ad campaign performance on a strategic level, let’s talk a bit about the technical configuration of your ad accounts. Facebook: Free webinars or workshops on industry-specific topics.

Advertising 123

Advertising Advertisers User-Generated Customer Acquisition 123

Search Engine Land

MAY 15, 2023

After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. Branded terms have more visibility Many SaaS websites get considerable branded traffic but minimal visibility for non-branded search. SUBSCRIBE See terms.

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Search Engine Land

JUNE 20, 2024

Other features include: High-value customer acquisition goals : An expansion upon previously introduced new customer acquisition goals that allows advertisers to focus on high-value new customers for those using purchase conversion goals. Get the daily newsletter search marketers rely on.

Customer Acquisition 75

Customer Acquisition PR Advertisers Advertising 75

Search Engine Land

JUNE 4, 2024

While they may achieve immediate results in terms of conversions, their incremental impact on overall revenue and customer acquisition may be less significant compared to upper-funnel campaigns that focus on building brand awareness and consideration. Get the daily newsletter search marketers rely on.

Advertising 83

Advertising Advertisers Customer Acquisition Customer Journey 83

Digital Marketer

DECEMBER 22, 2023

You’ve Been Taught SEO ALL WRONG Become a Certified Search Marketing Specialist and Start Boosting Your Sales by Attracting and Converting Your Ideal Leads Everywhere They Are. Become a Certified Community Specialist Learn how to develop meaningful relationships with your customers and automate the customer acquisition process.

Transform 92

Transform Customer Acquisition Branding Digital Marketing 92

Search Engine Land

APRIL 13, 2023

Why most SEO reporting needs ripping up Resource-strapped search marketers rarely do themselves any favors. This tends to ignore the business’s brand, product, social media, PPC, email marketing and any other type of marketing. In reality, search – and customer acquisition – is a complicated business.

SEO 96

SEO Customer Acquisition Analytics Branding 96

Search Engine Land

DECEMBER 8, 2023

Drawbacks Paying for traffic that is searching for you anyway. Doesn’t support new customer acquisition, as users are already familiar with your brand. On the other hand, bidding on competitor terms in paid search advertising also comes with its set of benefits and drawbacks. Lower click-through rates.

Branding 101

Branding Customer Acquisition Advertisers Advertising 101

Search Engine Land

FEBRUARY 2, 2023

When SEO is a product, it’s treated as an aspect of the business that drives revenue and customer acquisition. SEO as a product means product management is applied to search engine optimization For a long time, SEO was all about keywords, particularly how many and which ones to use on your pages. SUBSCRIBE See terms.

Product 89

Product SEO Customer Acquisition eCommerce 89

Adobe Experience Cloud Blog

MARCH 1, 2011

However, email is not particularly effective for customer acquisition, since anti-spam regulations make it difficult to send messages to people who haven’t specifically agreed to receive them. After all, that’s what search marketing is all about. PPC campaigns perform best when the audience is highly targeted.

Customer Acquisition 99

Customer Acquisition Social Media Marketing Law Communications 99

Search Engine Land

JANUARY 17, 2024

A consistent brand narrative across every touchpoint on every relevant platform enhances the customer acquisition funnel. It communicates a clear brand message to search engines like Google and Microsoft Bing so that they can confidently understand: Who you are. Get the daily newsletter search marketers rely on.

SEO 114

SEO Branding Entertainment Communications 114

Search Engine Land

MARCH 8, 2023

Demonstrate SEO’s value in your reports by including metrics such as customer acquisition, conversion rates, and revenue from organic traffic. Get the daily newsletter search marketers rely on. Highlight the impact of SEO on key business metrics, such as website traffic, revenue, and customer acquisition.

SEO 83

SEO Customer Acquisition CMO Communications 83

Search Engine Land

AUGUST 24, 2023

Get the daily newsletter search marketers rely on. You’ve more than likely paid for the customer acquisition via paid traffic, so squeeze the true value out of it. Depending on how your enhanced conversions are set up, you can bring in additional data that your platform integration won’t. Beware of the bespoke platform!)

eCommerce 87

eCommerce Advertising Advertisers User-Generated 87

Search Engine Land

MARCH 26, 2024

This means getting stuck ranking outside the top five might only net you a fraction of the clicks you’ll actually need to drive 7+-figure customer acquisition. Get the daily newsletter search marketers rely on. On average, the top five positions get ~70-80% of all clicks. Ranking in the top 10 is a nice start.

Customer Acquisition 96

Customer Acquisition SEO Branding Search Marketers 96

Search Engine Land

OCTOBER 12, 2022

As Google’s deprecation of Universal Analytics (UA) nears, it’s crucial to understand attribution in Google Analytics 4 (GA4) – including what is new, what is missing, and what the differences mean for search marketers. (If Get the daily newsletter search marketers rely on. Processing…Please wait.

Analytics 110

Analytics User-Generated Customer Acquisition Place 110

Search Engine Land

OCTOBER 6, 2022

Get the daily newsletter search marketers rely on. It allows you to create personalized content and can go a long way toward reducing your customer acquisition costs. ” /> ” /> ” /> ” /> ” /> ” />. Processing…Please wait. Don't miss out on opportunities. Underperforming SKUs.

Advertising 80

Advertising Advertisers Real Estate Shoppers 80

Search Engine Land

FEBRUARY 14, 2024

SEO-driven advocacy strategies contribute to new customer acquisition and fuel your ecommerce business’s overall growth. Dig deeper: Ecommerce SEO & UX: 4 simple tips to boost traffic and sales Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Customer Journey 91

Customer Journey eCommerce SEO Customer 91

Search Engine Land

JANUARY 16, 2024

Get the daily newsletter search marketers rely on. If users are creating accounts or signing up for trials but aren’t turning into paying customers, look for opportunities to share instructional content that will encourage them to use your product. Retention : User loves experience; returns for more.

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

Orbit Media Studios

MARCH 8, 2022

Before we jump into the practical tips, let’s get the perspective of search marketing veteran Will Critchlow. However, as a marketer, despite the changes to search result pages and associated drops in clickthrough rate / zero-click searches, I remain bullish on organic search.

SEO 109

SEO B2C Transform User-Generated 109

Search Engine Land

APRIL 11, 2023

Get the daily newsletter search marketers rely on. By using your customer list as an audience exclusion, you'll still pay higher than usual CPCs for branded terms. “> “> “> “> “> “> Processing…Please wait. SUBSCRIBE See terms.

Non-Profit 86

Non-Profit Branding eCommerce User-Generated 86

Search Engine Land

APRIL 23, 2024

It might be enough for B2C companies, depending on the rest of their customer acquisition channels and options. Get the daily newsletter search marketers rely on. Business-generating topics Ranking for all the top-of-the-funnel keywords in your space is a great start. But two or three or five years from now? See terms.

SEO 100

SEO Transform CRM Customer Acquisition 100

Marketing Insider Group

FEBRUARY 3, 2022

An effective marketing strategy considers digital marketing tactics such as content marketing, social media marketing, search marketing, as well as offline marketing activities such as events. Conversion : leads, sales, revenue per customer. And this is where too many marketers fall short.

Marketing Strategy 107

Marketing Strategy Marketing Marketers PR 107

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketing 73

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 67

Marketing Strategy Telemarketing Customer loyalty Marketing 67