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Why marketing engagement metrics actually do matter

Martech

Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process. Top-of-funnel content, being less overtly sales-driven, nurtures audiences with education, thought leadership and even mild entertainment.

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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Even 65% of marketers think that their executives see the value of creator marketingunderscoring just how valuable its become in the customer journey. On TikTok, the name of the game is entertainment (even more than other platforms), so brands have the opportunity to lean into product edutainment with influencers.

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Data, AI and advertising: 2025 predictions

Martech

AI is transforming the creative process, with consumers split on its impact some embracing it, others spotting flaws, said Julie Clark, SVP, media and entertainment at TransUnion. These personalized experiences will be relevant throughout the customer journey and, specifically, for more personalized ads.

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Elevate customer loyalty in the hospitality sector through tailored experiences by Comarch

Martech

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector?

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Elevate customer loyalty in the hospitality sector through tailored experiences by Comarch

Search Engine Land

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector?

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

Focus B2C automation prioritizes the customer journey. Dig deeper: 6 ways email marketing can elevate customer engagement and loyalty Tactics for B2C marketing automation Popular B2C marketing tactics that rely on marketing automation fall into three basic groups. Content Calendar.

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3 actions to prepare for machine customers in service organizations

Martech

But while automation and reduced human involvement can lower operating costs and offer lower-effort experiences for customers, it also risks a less personal customer relationship, especially if automation is designed more for operational benefit than for better customer experience. Get MarTech! In your inbox. Processing.