Remove Customer Journey Remove Customer loyalty Remove Health
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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers.

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Brand love: How to make audiences’ hearts grow fonder

Sprout Social

Nicholas Charlier, Head of Global Community and Education at Vivobarefoot, explains: We’re a footwear company, but we’re really trying to drive awareness, engagement and connection with natural health. Our brand sentiment conveys how people feel about their own health journeys, and the role Vivobarefoot plays in them.

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A 6-point framework for maximizing influencer marketing ROI

Sprout Social

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. He points to an example of a health food company. Spring would be an ideal time as well.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. It is based on customer interaction, engagement and relationships and aims to measure and improve all these aspects.

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The marketer’s guide to customer journey orchestration

Use Insider

Complex omnichannel customer journeysCustomer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

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Mastering Email Marketing: Top Tips and Strategies for 2025

Vertical Response

Another key benefit is enhanced customer loyalty at all stages of the buyer journey. These objectives could include enhancing brand visibility, fostering customer loyalty, or driving sales. Transactional emails play a vital role in the customer journey by providing timely and relevant information.

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How Marketers Should Think About Customer Marketing in the Engagement Economy

Adobe Experience Cloud Blog

Once a customer is fully adopted (and happy), this is when you can begin to think about selling additional products or services. It is an integral part of the customer journey and like acquisition, it requires dedicated resources—people and budget. So you’ve gotten your customer to successfully adopt your product.