Marketing Insider Group

FEBRUARY 11, 2025

A visually appealing button with a phrase like Claim Your Free Ebook makes it easy for readers to engage. Align Blogs with the Customer Journey Not all readers are ready to act immediately. Tailor your blogs to different stages of the customer journey.

Customer Journey 71

Customer Journey eBook User-Generated Place 71

Customers.ai

DECEMBER 18, 2024

Example 2 : Visitors who download gated content like whitepapers or eBooks. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Example 1 : Blog readers whove visited multiple posts. Example 3 : Repeat visitors who havent taken action.

Whitepaper 70

Whitepaper Price Shipping Outbound Marketing 70

Use Insider

NOVEMBER 18, 2024

Here are some of my favorite moments from my conversation with Amy: Guiding New Members with Personalized Journeys During our session, Amy shared that her vision for customer journeys at Blink is to deliver customer experiences that are as unique as every fitness journey. I hope to see you there! Happy Holidays!

Retail 59

Retail Customer Health Customer Journey 59

Duct Tape Marketing

AUGUST 22, 2024

10:34] Your Customer’s Journey Creating organized customer journeys is crucial for market expansion, and guess what? By designing journeys that customers ACTUALLY want to follow, your business can drive growth more effectively. [12:00] this responsibility falls squarely on the shoulders of a Fractional CMO.

CMO 84

CMO Customer Journey Transform User-Generated 84

Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. Industry: Some industries may be more aligned with your product or service than others.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Businesses Grow

JANUARY 27, 2025

It’s intoxicating to tell a client or your boss that an eBook (or whatever) resulted in a countable number of sign-ups that might be stretched into a claim of “leads.” Its all about moving folks through your customer journey. ” It’s not “your customer journey.”

Neuromarketing 66

Neuromarketing Marketing Marketers Customer Journey 66

Backlinko

JULY 1, 2025

Like a discount, template, or ebook. By driving traffic back to their site, they extend the customer journey and increase the chances of a future sale. Collect Prospect Info with Lead Magnets Effort Impact Budget Moderate High Low A lead magnet is a free resource you offer in exchange for someone’s email.

Marketing 85

Marketing Marketers User-Generated Promotion 85

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Sales conversion : Turning leads, trial users, or freemium users into paying customers. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Duct Tape Marketing

NOVEMBER 7, 2024

So we write this beautiful 50 page ebook white paper that we spend a lot of time and energy on, and they feed it into chat GPT and say, give me the five things I need to know here. So if that dynamic is as big as I think it is, what does that tell marketers that they need to be doing with their content?

Customer 69

Customer Transform Energy Health 69

Welcome Software

JANUARY 24, 2025

If you'd prefer an eBook, download your integrated marketing guide here. Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Campaign Monitor

MAY 27, 2025

Automated Customer Journeys : Create behavior-triggered workflows to deliver timely, personalized messages based on subscriber actions and engagement patterns. Marketing Automation Builder : Create customer journeys with triggers based on user behavior, with pre-built templates for common scenarios like welcome series.

eCommerce 52

eCommerce Price User-Generated CRM 52

Customers.ai

NOVEMBER 17, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Resource Downloads: Did they download a free ebook, guide, or template? With customer journey tracking , Customers.ai Website Behavior: What pages did they visit?

eCommerce 89

eCommerce Shipping Price Outbound Marketing 89

Campaign Monitor

MAY 30, 2025

Customer Journey Builder : Design multi-step automations with 60+ triggers based on user behavior, including website interactions and purchase history. Digital Product Sales : Sell courses, ebooks, and subscriptions directly through AWeber without third-party integrations or storefronts.

eCommerce 40

eCommerce Price CRM User-Generated 40

Animalz blog

APRIL 5, 2025

For most businesses, track both micro-conversions (email signups, PDF downloads) and macro-conversions (purchases, demo requests) to understand the full customer journey. How to improve it: Map content to specific stages in the buyer’s journey. places to download an ebook, whitepaper, etc).

SEO 67

SEO User-Generated Non-Profit Transform 67

Campaign Monitor

MAY 30, 2025

Marketing CRM – Organize contacts and track customer journeys with built-in CRM features that provide advanced audience insights. The dynamic content blocks and automated customer journeys address Constant Contact’s biggest limitations in personalization and automation.

CRM 40

CRM Price User-Generated Email Marketing 40

Campaign Monitor

MAY 30, 2025

Customer Journey Builder : Design automated workflows with 60+ triggers based on user behavior, purchase history, or engagement. Predictive Analytics : Leverage customer lifetime value and purchase likelihood metrics to target your most valuable audience segments. Some users report a steeper learning curve.

eCommerce 40

eCommerce Price User-Generated CRM 40

Backlinko

MARCH 25, 2025

They use display advertising and sell multiple machine learning ebooks and tutorials. To monetize, Lab Muffin Beauty Science uses multiple income streams: Display ads Affiliate links Ebooks Sponsored content This mix allows the blog to generate revenue while staying true to its mission of providing science-backed beauty insights.

Real Estate 109

Real Estate Health Affiliate Marketing Non-Profit 109

Buffer Marketing

OCTOBER 28, 2024

Kit (formerly ConvertKit): Email marketing for solopreneurs selling digital courses and products Source: Kit Kit is an email marketing platform designed for creators and solopreneurs who sell digital products like courses, ebooks, or coaching services. Identify friction points in the customer journey.

Digital Marketing 107

Digital Marketing Price User-Generated Affiliate Marketing 107

SocialPilot

JANUARY 30, 2025

The launch phas e focuses on driving ebook downloads with launch posts, videos, and targeted ads. You must understand that setting the pace, generating fear of missing out, and then delivering the final product is the way to leverage customer behavior. The pre-launch phase includes teaser posts.

Social Media Marketing 52

Social Media Marketing User-Generated Management Analytics 52

SocialPilot

JANUARY 30, 2025

The launch phas e focuses on driving ebook downloads with launch posts, videos, and targeted ads. You must understand that setting the pace, generating fear of missing out, and then delivering the final product is the way to leverage customer behavior. The pre-launch phase includes teaser posts.

Social Media Marketing 52

Social Media Marketing User-Generated Management Analytics 52

Animalz blog

JUNE 24, 2025

Everyone says the same damn thing and everyone’s putting ebooks out there. How much time is spent actually getting emails done or SMS or orchestrating your customer journey? Everyone says the same damn thing and everyone’s putting ebooks out there. And it’s like, wait, what do you mean?

B2C 62

B2C eBook SEO Customer 62

Duct Tape Marketing

SEPTEMBER 25, 2024

And that is your brand strategy, your growth strategy, and then your customer strategy. And this is really following the customer journey, if you will. It's certainly how you grow and turn them into customers and then what you do after they become customers. It's how people become aware of your brand.

Marketing 82

Marketing Marketers Customer Journey Fashion 82

Digital Marketer

NOVEMBER 20, 2024

It allows smaller companies to implement predictive and personalized customer journeys, especially in the retail and eCommerce space, and I believe that will be an important trend to jump on in 2025. Learn from real-time customer behavior. Map and automate your customer journey, from first touch to repeat buyer.

Digital Marketing 94

Digital Marketing Transform eCommerce Customer Journey 94

Hubspot Marketing

FEBRUARY 9, 2018

Instead, I’ll make a bold claim: webinars aren’t dead, and neither is the PDF ebook. What has changed, however, is a saturation of mediocre PDF ebooks, webinars, and other forms of gated content available online. They work across the entire customer journey. They are highly engaging.

Logistics 291

Logistics eBook Thought Leadership Acquisition Marketing 291

Martech

APRIL 16, 2024

Customer journey basics First things first, let’s unpack the customer journey. Imagine it as a roadmap, with your customer at the wheel and your content the signposts guiding them. Engaged users are more likely to progress further along the customer journey.

Customer Journey 130

Customer Journey Customer Energy Transform 130

Adobe Experience Cloud Blog

JULY 31, 2015

With that being said, here are some specific ways that a marketing automation solution can help small teams take their work to the next level: Customer Engagement: Marketing automation helps small teams pursue engagement marketing , which is about marketers creating meaningful interactions with people throughout their customer journey.

eBook 134

eBook Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 18, 2015

The vision of being consistently relevant in real-time is what customers want and expect, but to execute on that vision can feel overwhelming, just looking at the ever-growing web of possible touch-points for a customer and how to connect them. 1) Evolve your customer lifecycle into individual customer journeys.

eBook 134

eBook Thought Leadership Customer Journey Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 8, 2015

Author: Mike Telem Chances are you’ve already created many helpful blog posts, case studies, ebooks, and webinars in order to help educate your potential customers, so there is no need to convince you that content marketing works. Step 6: Always Keep the Customer Journey in Mind.

eBook 134

eBook Thought Leadership User-Generated Education 134

Adobe Experience Cloud Blog

JULY 25, 2016

After all, as modern marketers, we’re increasingly the stewards of the customer journey and therefore responsible for meeting users’ expectations of a personalized and seamless experience—wherever they are. Download our ebook on Best Practices for Mobile Marketing: How to Acquire, Engage, and Retain Users.

eBook 104

eBook Marketing Strategy Thought Leadership Customer Journey 104

Adobe Experience Cloud Blog

MARCH 15, 2016

Each of your fans is on their own arc of the customer journey, and they demand to be treated as such with personalized and relevant content. To do this, you’ll want to be well versed on your fan’s stage in their journey, their individual preferences, history, relationship with your team, and more.

eBook 91

eBook Thought Leadership Customer Journey CMO 91

Duct Tape Marketing

AUGUST 29, 2017

How to Develop Content for Every Stage of the Customer Journey written by John Jantsch read more at Duct Tape Marketing. Because it is such an important piece of the marketing puzzle these days, it needs to be incorporated in every phase of the customer journey. Mapping the Customer Journey. Success stories.

Customer Journey 67

Customer Journey Customer Whitepaper eBook 67

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Step 1: Identify Your Target Customers. At the beginning of the customer journey , customers may become aware of your product or service but not quite ready to purchase. First, guide customers through the customer journey to reveal gated content that they will find useful.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Marketing Insider Group

JANUARY 12, 2021

Doing this from the beginning creates a really great customer experience and could win you their business. Customer Journey Personalization. The customer journey isn’t always easy to map out, as so many things can impact purchasing decisions. They aren’t ready.

Content Marketing 140

Content Marketing Customer eBook Customer Journey 140

Marketing Insider Group

SEPTEMBER 3, 2020

The Real Customer Journey. As a marketer, you probably conceptualize the customer journey as some sort of linear timeline that leads the prospect neatly toward conversion. That might mean visiting your website, downloading a free eBook, reading the eBook, understanding the value of your service, and making a purchase.

eBook 110

eBook Customer Journey User-Generated Product 110

Adobe Experience Cloud Blog

MARCH 28, 2017

Businesses are investing more in content marketing , which focuses on creating valuable content to guide buyers through the customer journey. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. It just makes sense.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Hubspot Marketing

JANUARY 4, 2024

Depending on the types of content and channels your company appears on, this can be anything from finding you in a Google search, watching a video on social media, or downloading a free ebook. Your role here is to help them finalize the deal as easily as possible, creating a distraction-free customer journey.

eBook 139

eBook Customer Journey User-Generated Marketing 139

Marketing Insider Group

JUNE 22, 2020

And what does it mean for the customer journey? What to Consider Before You Start Mapping Customer Journeys. Collaborate across the company: All customer-facing roles should be in the conversation. Set goals: Customer journey mapping is fruitless without objectives. Building Your Customer Journey.

Market Trends 141

Market Trends Content Marketing Customer Journey Transform 141