Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 99

Management Marketing Marketers CRM 99

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketing 141

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

CRM 116

CRM Customer Journey Customer loyalty Management 116

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Managing total cost of ownership. A CMS is vital in creating personalized experiences and connecting customer touchpoints across all channels.

SEO 119

SEO Gen Z Customer Journey User-Generated 119

SocialPilot

DECEMBER 18, 2024

Yet, as a small business owner wearing many hats, finding the time to collect and manage reviews can feel like one more daunting task on an already overwhelming to-do list. In this blog, we are laying out all the reasons why your small business needs an online review management tool. The solution?

Transform 98

Transform Management User-Generated Energy 98

Welcome Software

DECEMBER 4, 2024

That's where Customer Experience Management (CXM) comes in. According to research by Accenture, 64% of customers feel companies should respond faster to their changing needs. Further, PwC found that 86% of customers will pay more for a better experience. What is customer experience management? The challenge?

Management 52

Management Customer Customer Journey Shipping 52

Martech

AUGUST 12, 2024

Answer: Incorporating a customer data platform (CDP) into the martech stack of a large B2C company can significantly enhance customer experience, engagement, and conversion rates. Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

Customer 118

Customer B2C CMO Customer Journey 118

Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs.

Customer 124

Customer Customer loyalty Customer Journey Analytics 124

Marketing Insider Group

DECEMBER 5, 2024

CRM platforms assist in optimizing customer journeys, linking SEO and lead conversion. CRM SEO integration combines customer relationship management systems with search engine optimization strategies. Improved Content Strategies Understanding customer journeys via CRM insights leads to focused content.

CRM 58

CRM Management SEO Transform 58

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

Buffer Marketing

JANUARY 7, 2025

👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Beyond the AI features, Buffer is a really flexible social media management tool that lets you create, schedule, and manage social media content across channels. Paid plans start at $6/month/channel.

Price 123

Price Thought Leadership Transform User-Generated 123

Marketing Insider Group

DECEMBER 17, 2024

Customer relationship management (CRM) strategies and systems are excellent tools for modern businesses. They streamline operations, improve customer experiences, and set the stage for sustainable growth. This guide outlines how CRM systems empower businesses to manage data effectively while driving business growth.

CRM 98

CRM Management Customer Analytics 98

Martech

NOVEMBER 22, 2024

“You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker , a consultant in customer-focused management and a certified customer experience professional. So marketers must understand the entire customer journey – from the first engagement to the last to see how AI can improve it.

Customer 128

Customer Customer Journey Management Product 128

Martech

OCTOBER 15, 2024

Dig deeper: Why brand trust is declining and how marketers can earn it back Create quality touchpoints across the customer journey Effective marketing relies on understanding the buyer’s psychology and what they need at different stages of their journey.

Customer 126

Customer Transform Customer Journey Marketing 126

Hubspot Marketing

NOVEMBER 5, 2024

CRO boils down to understanding the customer journey, identifying ways to improve it, and making it more appealing to potential customers to start a conversation. As your customers journey through your sales funnel, they come in contact with elements designed to grab their attention and spur them to action.

B2C 134

B2C Millennials Customer Journey User-Generated 134

Martech

DECEMBER 5, 2024

Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. It was how the company managed messaging for its free trial service and for people who had canceled their paid service. They help ensure they bought the right items. The problem wasn’t the emails.

User-Generated 124

User-Generated Promotion Customer Journey Email Marketing 124

Martech

MAY 8, 2025

Dig deeper: The sticky problem of martech integration The value stream revelation When integration projects sputter, I ask, “Have you mapped how customer value flows through your organization?” Customer journeys remain relatively stable even when your internal structure changes. ” The answer is typically no.

Transform 108

Transform CMO Retail Customer Journey 108

Hubspot Marketing

SEPTEMBER 20, 2024

Selim Dahmani is a Senior Growth Manager at HubSpot who focuses on the French-speaking market. Customer Journeys Don’t assume that the journey customers take as part of your multilingual content strategy will be the same as it is in the primary language your brand operates in.

Customer 140

Customer Global Marketing Customer Journey Energy 140

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Disjointed customer experience : When marketers work in isolated functions, customer interactions often feel fragmented.

Customer 130

Customer Transform Customer loyalty Marketing 130

Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Martech whether you are selecting, implementing or managing these platforms gives you another way to lead in using customer data.

Customer 103

Customer Customer Journey Customer Acquisition Management 103

Martech

FEBRUARY 21, 2025

There are five primary use cases for MMM solutions, each catering to specific organizational needs: Basic mix modeling: Ideal for organizations new to MMM, this scenario emphasizes data management, model latency and adoption enablement for marketers. Processing.

Marketing Mix 123

Marketing Mix Finance Analytics Marketing 123

Martech

DECEMBER 9, 2024

Omnichannel integration requires human intuition Creating a seamless customer journey across channels is essential, especially as consumers increasingly research online and purchase offline. Marketers are the architects who balance data-driven precision with the nuance of human connection.

Customer Journey 124

Customer Journey Analytics Branding Customer 124

Martech

AUGUST 23, 2024

These drivers include creating a sense of purpose, ensuring personal and professional development, pairing individuals with a caring manager, facilitating ongoing conversations and focusing on an individual’s strengths rather than weaknesses. Of all the drivers from Gallup’s research, the outsized importance of managers surprised me.

Customer 124

Customer Customer loyalty Management Retail 124

Martech

NOVEMBER 4, 2024

Diverse opportunities: The martech field encompasses a wide range of areas, including automation, customer relationship management (CRM), data management platforms, and more. Project management: Your ability to manage projects and coordinate with teams will be essential in implementing and optimizing martech systems.

CMO 117

CMO Marketing Automation Platform Analytics Digital Marketing 117

Martech

AUGUST 26, 2024

They enable you to deliver personalized and timely messages to your audience, nurture leads, and track engagement throughout the customer journey. Purpose: This platform automates your marketing campaigns, manages leads, and nurtures prospects through the sales funnel, saving time and improving efficiency. Processing.

CMO 119

CMO Marketing Automation Platform Key Performance Indicator Analytics 119

Martech

OCTOBER 31, 2024

Organic search remains a key touchpoint in many customer journeys. Artificial intelligence is critical for managing and analyzing this information effectively. Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. This has been a cornerstone of digital strategy for years — and with good reason.

Analytics 122

Analytics Marketing Mix Customer Journey Education 122

Customers.ai

JANUARY 3, 2025

Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details. When you understand the key stages in the path to purchase, you can create strategies that resonate with your customers at every step. Pro Tip : Use Customers.ai

Customer 89

Customer eCommerce Shipping Customer Journey 89

Martech

DECEMBER 16, 2024

Dig deeper: Unlocking the full customer journey with advanced marketing measurement models 3. Focus on data minimization Collect only the data you truly need, dispose of it in a reasonable time period, and ensure it is responsibly managed across your organization. Make privacy a priority in all aspects of your marketing.

Transform 124

Transform Marketing Marketers Customer loyalty 124

Martech

SEPTEMBER 10, 2024

Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables. If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. Automation has changed the paradigm for local advertising execution and management.

Advertising 120

Advertising Advertisers Non-Profit Real Estate 120

Martech

JULY 1, 2025

The alternative: Integrated campaign workshops with the revenue team From the beginning, you need to involve key stakeholders from sales, product development and customer experience (CX) in the campaign planning process. This makes it challenging to understand overall marketing effectiveness or attribute success across the customer journey.

Thought Leadership 96

Thought Leadership CRM Key Performance Indicator Marketing Automation Platform 96

The Marketing Operations Leader

MAY 7, 2025

For a deeper dive into these insights, check out the full episode here: Humans of Martech Episode 168 Guest Article: How to Start Using AI Agents At Different Stages of The Funnel AI agents are radically transforming how we manage the entire customer journey. Shorter sales cycles. Higher win rates. Better onboarding. Higher LTV.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. When customers feel understood, they’re more likely to stick around.

Health 97

Health Customer Journey User-Generated Marketing 97

Martech

JANUARY 10, 2025

While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully. Digital marketing leaders must carefully manage the reality and perceptions around personalization. Employ allowlists and denylists judiciously to manage ad placements effectively.

Manufacturing 130

Manufacturing Advertising Advertisers User-Generated 130

The Marketing Operations Leader

JANUARY 14, 2025

UTM parameter management. UTMs make advanced reporting possible: Multi-touch attribution, ROI measurement, and customer journey analysis all rely on clean, standardized UTMs. 📊 Data Management: Including data strategy, data engineering, data pipelines, AI-driven data quality, and AI-supported data governance.

Marketing 130

Marketing Marketers Customer Journey Analytics 130

Hubspot Marketing

JULY 2, 2025

As Georgia Riga, Moosend’s Customer Success Manager, puts it: “Collecting zero-party data through an email preference center is just the start. The real impact comes from respecting customer preferences in future communications and delivering with consistency.” Build customer profiles gradually. Set up regular check-ins.

User-Generated 118

User-Generated Transform Customer Journey Communications 118

Hootsuite

OCTOBER 9, 2024

Creating products and a customer journey that consumers freely rave about. Here are some ways social listening and customer advocacy work together: Surfacing customer (and prospect) insights Your audience will tell you what they want from you — you simply have to listen. The result? And that’s just the tip of the iceberg.

Customer 112

Customer Food Transform Health 112

Martech

SEPTEMBER 4, 2024

A customer data platform (CDP) unifies customer data from various sources — think website interactions, CRM interactions and email engagement — in one platform. This enables a complete view of the customer journey. But what does that look like in practice?

Marketing Strategy 122

Marketing Strategy Whitepaper Finance Transform 122