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5 Black Friday trends marketers can act on this holiday season

Martech

Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. Perks like limited-time offers and free shipping also are attractive to certain segments of social commerce shoppers. Consumers are looking to spend, and it’s not too late for marketers to act.

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Driving growth through data: Optimizing the purchase stage

Martech

Likewise, it is more difficult for customers to indicate their preferences for the brands they support. This article series explores this challenge and opportunity across the customer journey. This is where customers convert from prospective customers to active ones, and past customers convert again.

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Conversational commerce platforms: What they are, why they matter, and how to choose the right one for your business

Use Insider

Customer engagement: Conversational commerce prioritizes connection at all stages of the customer journey—whether they’re checking out your brand for the first time or have already made several purchases. Address your entire customer journey Think of a conversation with anyone.

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5 Common Multi-Channel Marketing Challenges and How to Overcome Them

Marketing Insider Group

But when you start investing in multi-channel, you’re forced to manage messaging and branding consistent across a number of channels (Amazon, Ebay, Etsy, Jet, etc.) Alternatively, you could leverage multi-channel selling software to create one centralized product catalog that can be reviewed and managed in real-time for all channels at once.

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The Ultimate Guide to Social Media Marketing (2023 Edition)

Jeff Bullas

We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. According to Wikipedia , social media marketing refers to the use of social networks to promote a product or service. The world is moving faster than ever before. That’s huge.

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How to Create a Marketing Playbook for Consistent Campaigns

CXL

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. Your customer profiles and buyer personas. Where the campaign fits into your wider marketing and the customer journey (e.g., Promotion channels. Target audience. Marketing funnel.

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The 5 Benefits of E-Commerce Automation

Neil Patel

You’re experiencing it every day, from marketing and communication to fulfillment and shipping, not to mention all the follow-up. In sales, customers with empty carts can receive a reminder message. In fulfillment, orders can trigger messages to help you manage inventory, including “sold out” notifications. The list goes on.

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