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Healthcare Marketers: It’s Time to Transform

Adobe Experience Cloud Blog

It’s easy to buy software, but it’s difficult to transform. I lead an organization and team that works with healthcare marketers to help them transform to become essential to their organization’s revenue program. Healthcare marketing needs to transform. Do you know their customer journeys? It’s that simple.

Transform 134
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The Nuts + Bolts of the Manufacturing Industry

Set Up

The following marketing leaders from Three Five Two and B2B Content Cure, formerly at Avient Corporation , share their perspective on the Manufacturing industry. What innovative changes are happening in the Manufacturing space? The Manufacturing industry was hit by the pandemic on multiple fronts.

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How to use AI analytics for targeted business decisions

Sprout Social

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. The posts are automatically assigned as positive, neutral or negative so customer care teams can prioritize messages accordingly and act swiftly.

Analytics 110
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2024 Predictions: Ecommerce and retail

Martech

“Organizations are trying to do that, and they’re also trying to inject more personalization and anticipate what customers need based on their activity through an app.” Yes, the aim is to make both digital and physical experiences available for every customer journey upon request.

Retail 112
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Why we care about AI in marketing

Martech

AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. To truly connect with customers, you’ll still need the human touch — especially concerning compassion, empathy, and storytelling. Frequently asked questions about AI marketing. Learn more about AI marketing.

Transform 144
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A marketers guide to omnichannel vs multichannel strategies (with examples)

Use Insider

The sales team will be able to fine-tune the timing of messages and keep track of customer journeys. The product teams will have more access to customer feedback without needing to ask for it. It transforms the dynamic from transactional to relationship.

Retail 98
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25 Best B2B Marketing Conferences 2020

Pam Didner

Hear from Outreach co-founder Manny Medina & team on the evolution of becoming a $1B Unicorn by transforming the age-old profession of sales. B2B Online is the only event where the top minds in manufacturing and distribution meet and learn. Adobe Summit Influencer. Mar 29 to April 2, 2020 | Las Vegas, NV | Website. B2B Online.

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