Customers.ai

AUGUST 12, 2024

So while you’re busy building your brand and driving customer acquisition and retention initiatives, Customers.ai’s Shopify app for email and ad remarketing boosts your store’s sales by increasing the reach and efficiency of your highest performing marketing channels. Shopify Marketing App today.

eCommerce 99

eCommerce Outbound Marketing Customer Journey Customer Acquisition 99

Martech

JANUARY 14, 2025

This way, you can better understand the channels performing well and the customer journey. Dig deeper: Why marketers should focus on growth loops, not funnels in customer journey orchestration Email: Business email address Sign me up! Processing.

Customer Acquisition 123

Customer Acquisition Customer Journey Marketing Marketers 123

Martech

DECEMBER 16, 2024

Dig deeper: How to categorize customer data for actionable insights Intercoms listening strategy Intercom, a global SaaS company, took this approach when it shifted its marketing strategy. They moved away from broad, generalized marketing efforts and focused on one-on-one customer interviews.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Martech

DECEMBER 19, 2024

Mapping CTAs to the customer journey CTAs should align with the users stage in their journey. Someone new to your brand needs a different prompt than a returning customer ready to make a purchase. CTAs should match what users expect based on their position in the customer journey.

Customer Journey 126

Customer Journey Energy Communications Branding 126

Martech

FEBRUARY 6, 2025

Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process. In the past, marketers expected an average of eight to 10 touchpoints before a conversion. However, the “why” matters less than the “what.”

Thought Leadership 93

Thought Leadership Customer Journey Customer loyalty Marketing 93

Martech

FEBRUARY 6, 2025

LinkedIn’s revenue attribution reports can connect LinkedIn engagement data with CRM revenue data to track leads, opportunities and closed-won deals influenced by LinkedIn marketing plus insights into deal size and time to close.

Marketing 90

Marketing Marketers CRM Customer Journey 90

Martech

MAY 7, 2025

Two customers may take the same action but offer vastly different long-term value. Dig deeper: Unlocking the full customer journey with advanced marketing measurement models 3. Analyzing post-conversion behaviors allows companies to focus on acquiring higher-value segments.

CRM 78

CRM Customer Acquisition Transform User-Generated 78

Martech

JANUARY 31, 2025

Then, work backward from those goals to help you outline what a successful customer journey looks like. Write your success story and map your marketing efforts to guide clients toward it. Own the customer journey. Its time to make customer experience part of your marketing strategy. Or a form fill?

Customer Journey 100

Customer Journey Marketing Marketers SEO 100

Martech

JULY 22, 2025

Invest in or leverage tools that provide multi-touch attribution to understand how different channels contribute across the customer journey before scaling. Dig deeper: Why the future of marketing depends on a smarter MOps function 3. Define clear KPIs for the pilot phase (e.g.,

CRM 60

CRM Thought Leadership Customer Acquisition PR 60

Search Engine Land

JULY 22, 2024

Make sure to understand where and how conversions relate to your customer journey. Should you test making your customer journey uglier? Another example: a client insists on using video ads produced by an agency that doesn’t specialize in performance marketing. Depends on your target audience.

Price 96

Price eCommerce Customer Journey Copywriting 96

Martech

JULY 3, 2025

It takes into account the entire customer journey and assigns value to multiple touchpoints. It assumes that the interactions between various marketing channels and touchpoints work together synergistically, meaning combined. Multi-touch attribution (MTA) uses synergistic effects (mostly).

Marketing 91

Marketing Marketers Advertisers Advertising 91

Martech

NOVEMBER 4, 2024

Customer journeys are multi-faceted and rarely linear, so your brand must understand the nuances of each channel and interaction where insights can be unlocked. Once you thoroughly understand how customers interact with your brand, ensure your data governance is set up for success.

Transform 122

Transform Retail Manufacturing eCommerce 122

Hubspot Marketing

DECEMBER 20, 2024

Read Digital Marketer Jenna Kutcher Thinks You're Overcomplicating It Kutcher asks: What is one hack that you do to get more energized? James de Feu, Senior director for performance marketing at Zapier: I do as many walk-and-talk meetings as possible throughout the day.

Transform 111

Transform Marketing Marketers CMO 111

Martech

JUNE 25, 2025

And the numbers back it up: 87% of top-performing marketers combine brand and demand strategies. Dig deeper: When and how to move beyond performance marketing to brand strategy 3. One way is by tackling decision paralysis — a common roadblock in the customer journey. Demand generation drives action.

Branding 75

Branding eBook Key Performance Indicator Transform 75

Duct Tape Marketing

AUGUST 22, 2024

Leadership goes beyond just creating a plan—it’s about guiding the entire marketing function to support business growth. [10:34] 10:34] Your Customer’s Journey Creating organized customer journeys is crucial for market expansion, and guess what? No shocker there. Alright, optimizing growth.

CMO 84

CMO Customer Journey Transform User-Generated 84

Power Digital Marketing

JUNE 6, 2025

Here are seven core benefits every performance marketer should leverage to get the most out of paid social. This cross-channel visibility enhances brand recall and supports the entire customer journey, making paid social an indispensable part of your omnichannel approach.

Advertisers 52

Advertisers Advertising Gen Z User-Generated 52

Martech

APRIL 18, 2025

Most large organizations have spent the last decade modernizing systems, embedding data teams and rethinking customer journeys. The reasons are well-documented, but the solution lies in something more specific: shifting how transformation is delivered in practice, especially within marketing, data, martech and digital teams.

Transform 88

Transform Communications Customer Journey User-Generated 88

Search Engine Land

JULY 24, 2024

Issues with the market Market conditions can significantly impact your PPC performance. Market conditions are trickier, so make sure to include non-account information as well. Here’s how to identify market-related issues. Carts or checkout steps are not working, or an add to cart button is not functional.

Communications 96

Communications Market Trends Management Customer Journey 96

Vertical Response

JUNE 18, 2025

Many users are drawn to the appeal of using one app to manage multiple marketing workflows, as some platforms offer all-in-one solutions for integration and automation. This not only saves time but also ensures that marketing efforts are consistent and targeted throughout the customer journey.

Transform 52

Transform CRM User-Generated Price 52

Animalz blog

JULY 22, 2025

Like you become really great partners with the other parts of your marketing work, integrated marketing, performance marketing, whatever it is, and figure out how you answer what they need with something that is strategic, that creates that space around topics. Those are really important for the kind of customer journey.

SEO 57

SEO Customer Journey Thought Leadership Place 57

Lusha

NOVEMBER 18, 2024

Processes: Improving the Customer’s Experience RevOps is about more than just merging departments; it’s about improving the entire customer journey. This involves analyzing and streamlining processes across sales, marketing, and customer success.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Martech

JUNE 18, 2025

. “Relay42 helps businesses to turn siloed customer data into personalized customer journeys that drive business growth,” said Relay42 CEO Christiaan van der Waal in a statement announcing the release.

eCommerce 64

eCommerce CRM Customer Journey Advertisers 64

Animalz blog

OCTOBER 24, 2024

Organic traffic often drives your highest-quality customers, but few teams have the analytics setup and know-how to discover this. So I switched jobs and went to an agency focused on performance marketing, where I was hired as an SEO content specialist. Everyone had to be certified in Google Analytics — that was a requirement.

Analytics 57

Analytics PR User-Generated Advertisers 57

Martech

JUNE 9, 2025

But in the process, it downgraded the importance of brand and the need to build mental availability with prospects not currently in the market to buy. I see discussions all the time focusing on either mental availability and branding or demand generation for performance marketing, as if they’re two separate things.

Thought Leadership 64

Thought Leadership Transform CRM Customer Journey 64

Martech

FEBRUARY 13, 2025

As a performance marketer with 15+ years of experience, Ive written, responded to and consulted on countless vendor selections. ” Your UX is optimized, your customer journeys are refined, but you know showing more relevant content could drive more revenue. The partner is {insert your reasons here} than expected.

CRM 75

CRM Price Customer Journey Branding 75

Sachs Marketing Group

JULY 18, 2025

Consider the modern customer journey: A consumer might first encounter a brand through a YouTube ad, later search for related products, see display ads across various sites, and finally convert through a branded search. And they enjoy higher conversion rates when users do click through to their properties.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform User-Generated 52

Martech

JUNE 20, 2025

The promise Data-driven credit distribution across all touchpoints based on sophisticated statistical modeling and comprehensive customer journey analysis across every touchpoint. Finally, you’ll move beyond crude last-click attribution to elegant, nuanced measurement that captures the full complexity of modern customer journeys.

Customer Journey 90

Customer Journey CMO Energy Price 90

Martech

MARCH 28, 2023

Depending on the stage in the customer journey, you might want to elicit different thoughts and behaviors. How does the concept of pain connect to the customer journey? What happens if your customer has a problem using your product and service? How skilled is your customer support team at alleviating customer pain?

Customer Journey 136

Customer Journey Customer Whitepaper Marketing 136

Martech

FEBRUARY 16, 2023

Why is the customer journey so complex? How can we improve the customer journey to deliver better results? Marketers understand the concept and importance of the customer journey. You must know how customers find you and do business with you if you want to succeed. The first step is to find it.

Customer Journey 107

Customer Journey Customer eCommerce Email Marketing 107

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Journeys that originate at a review site often lead to deals of higher value too. Fragmented data on the customer journey. Dreamdata is a B2B go-to-market platform.

Customer Journey 114

Customer Journey Customer Whitepaper B2C 114

Martech

FEBRUARY 17, 2022

A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. ” A digitized customer journey was what many B2B buyers were craving. “The most valuable commodity we have in terms of customer engagement today is information.

Customer Journey 98

Customer Journey Customer B2C Price 98

Martech

FEBRUARY 21, 2023

Customer points of contact who you know best along the customer journey. Next steps to becoming a high-performing marketing organization By answering the questions above, you can define a positioning strategy to increase your organizations’ value and relevance. Look into: Unique skills your team may possess.

Performance Marketing 98

Performance Marketing Marketing Marketers Market Segmentation 98

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

And surprisingly, even with the highly sophisticated tools and resources available with today’s tech, many businesses still use spreadsheets and other piecemeal tools to measure marketing attribution! Accurate revenue attribution is essential to marketing-powered growth. Measure long-term performance.

Transform 176

Transform CRM B2C CMO 176

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Each phase of the customer journey has different goals and KPIs.

Influencer Marketing 141

Influencer Marketing Customer Journey Health Marketing 141

Martech

JANUARY 13, 2022

Unbounce serves primarily small and medium-sized businesses and the acquisition should improve the ability of customers to evaluate customer journey touchpoints and optimize ad spend. Unbounce offers a landing page builder solution for marketers as well as AI tools to develop high-converting campaigns.

Analytics 117

Analytics Customer Journey Marketing Marketers 117

Martech

MARCH 1, 2023

Delivering a unified view of the customer. Many companies struggle to manage the complexity of the customer journey effectively. Dig deeper: 3 ways to deliver more relevant customer experiences The importance of data in omnipresent marketing Data’s role in modern marketing cannot be overstated.

Customer loyalty 128

Customer loyalty Customer Journey Marketing Marketers 128

Martech

MARCH 30, 2023

These include: Sending engagement prompts to website visitors that meet ideal customer profiles; enhancing reps’ dialogue in a conversation; turning notes or bulleted lists into messages; generating AI-powered recommended conversation responses; recommends or makes website text changes based on visitor data.

Product 119

Product User-Generated Customer Journey Influencer Marketing 119