Martech

APRIL 12, 2022

A customer data platform (CDP) allows you to anticipate customer needs A content management system (CMS) helps you manage and create more innovative content A customer loyalty program incentivizes and rewards customers that keep engaging with your brand. Go all-in on AI. Get the trends report.

Digital Marketing 101

Digital Marketing Customer loyalty Marketing Marketers 101

Digital Marketer

JULY 3, 2023

By strategically planning their marketing around Earth Day, they could capitalize on this trend and drive more sales during this period. #2. The Loyalty Loop: Keeping Customers Coming Back for More By focusing on customer needs and satisfaction, strategic marketing can improve customer loyalty and retention.

Marketing Strategy 81

Marketing Strategy Fashion Customer loyalty Marketing 81

Spiralytics

APRIL 23, 2023

This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Martech

JULY 22, 2022

A customer loyalty program incentivizes and rewards customers that keep engaging with your brand. Fifty-nine percent of marketers who say they can’t live without AI have highly successful marketing strategies. A content management system (CMS) helps you manage and create more innovative content.

Market Trends 112

Market Trends Digital Marketing Customer Customer loyalty 112

Digital Marketer

OCTOBER 25, 2022

With a solid CRM strategy, you can improve your communication with customers and new prospects and increase the chances of repeat custom and loyalty. Let’s see why a CRM system is advantageous for digital marketing and how it can boost ROI. What Is CRM for Digital Marketing? Click here.

CRM 77

CRM Digital Marketing Key Performance Indicator Customer loyalty 77

OnPassive Marketing

AUGUST 24, 2022

With the increasing popularity of digital marketing, content marketing has also seen a significant increase in businesses utilizing it to generate leads and grow their clientele. This blog post discusses how content marketing works and its role in digital marketing. Here’s why: Content Is King.

Digital Marketing 71

Digital Marketing Content Marketing Marketing Marketers 71

Sachs Marketing Group

JUNE 21, 2023

A lack of brand awareness can lead to missed opportunities, lower customer loyalty, and ultimately a decline in revenue. Digital marketing is the knight in shining armor for increasing brand awareness. In this article, you will learn how to use digital marketing to increase brand awareness for your company.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Review your established business goals to ensure your launch strategy aligns with and even exceeds them.

Marketing Strategy 69

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 69

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? What exactly is an ecommerce marketing strategy?

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Review your established business goals to ensure your launch strategy aligns with and even exceeds them.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator Customer loyalty Marketing 52

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 144

Marketing Strategy Finance Marketing Marketers 144

OnPassive Marketing

JULY 18, 2022

E-commerce is growing exponentially, and content marketing is key to its success. Check out these five strategies from experts to help you create effective e-commerce content marketing strategies for 2022. What Is E-Commerce Content Marketing? Why Content Marketing Is Important.

Marketing Strategy 76

Marketing Strategy Content Marketing Whitepaper Education 76

Rock Content

MARCH 22, 2024

As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. Setting the Stage for B2B Marketing in 2024 Before jumping into drastic changes, however, it is important to set the stage for your B2B marketing in 2024.

Customer loyalty 78

Customer loyalty Marketing Marketers CMO 78

OnPassive Marketing

MAY 20, 2022

Account-based marketing is becoming more and more popular in the B2B space and is extremely helpful for B2B marketers. But what exactly is account-based marketing? This article breaks down seven steps to start your own AM strategy. What Is Account-Based Marketing Strategy? Define Your Target Market.

Marketing Strategy 65

Marketing Strategy Marketing Marketers Target Market 65

Campaign Monitor

MARCH 21, 2024

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. content you know your customers want to read. Testimonials & reviews Testimonials and reviews play a vital role in digital marketing strategies, offering a number of benefits to brands.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. This further adds to brand visibility and drives customer loyalty. Insider Intelligence reports that CTV ad spend will grow year-over-year by $5.5 billion in 2024.

Shoppers 80

Shoppers Customer loyalty Advertising Advertisers 80

Sachs Marketing Group

SEPTEMBER 21, 2023

There are several benefits of omnichannel marketing, including consistent brand messaging, a smoother customer journey, higher customer retention, increased revenue, and better customer insight. Here are five benefits of omnichannel marketing: 1. For example, let’s consider you run a small local coffee shop.

Customer loyalty 52

Customer loyalty Customer Journey Marketing Marketers 52

Scoop.it!

FEBRUARY 1, 2024

Digital marketing has been growing at an amazing rate since its inception back in 1990, and that growth is expected to continue. The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Creating awesome content can be quite tough.

Key Performance Indicator 88

Key Performance Indicator Digital Marketing Analytics Customer loyalty 88

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

SMA Marketing

FEBRUARY 16, 2023

Email marketing continues to be an incredibly effective way to gain and build trust with your ideal buyer throughout their buyer's journey. This shows us that an excellent email marketing strategy has the potential to add just as much value to an overall content marketing strategy as other marketing channels.

Email Marketing 98

Email Marketing Marketing Marketers Customer loyalty 98

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Adobe Experience Cloud Blog

FEBRUARY 4, 2020

Customer expectations are evolving every day. When it comes to digital marketing, your business may be content with maintaining the status quo –– but don’t get comfortable. The digital landscape is innovating at an incredible rate. The competition is coming for your customers. They’re taking action.

Transform 133

Transform Thought Leadership Customer Journey Customer loyalty 133

Rock Content

AUGUST 17, 2020

Then, you were thinking about Customer Experience. CX quickly became a major factor for Digital Marketing success in the past few years. Digital Marketing professionals today are way more dedicated to optimizing lead generation than attracting more. Increased customer loyalty. Know your customer.

Customer 110

Customer Customer loyalty Customer Acquisition Digital Marketing 110

Spiralytics

APRIL 16, 2023

They reach the core of what makes a customer journey and customer relationship successful: human emotion. If you aren’t convinced of the effectiveness of emotional marketing strategies, keep on reading to learn about some facts and figures that prove just how powerful they can be. Emotional Marketing in General 1.

Marketing 98

Marketing Marketers Advertising Advertisers 98

Digital Marketer

JULY 4, 2022

And you only beat the fierce competition with aggressive ecommerce marketing strategies like digital advertising , content marketing, social media marketing, etc. An SEO tool like Semrush or Ahrefs can help you with your research to build a strong marketing strategy based on real insights.

eCommerce 84

eCommerce Logistics Affiliate Marketing User-Generated 84

Sachs Marketing Group

AUGUST 11, 2023

This strategy also builds brand awareness, fosters customer loyalty, and optimizes marketing spend by reducing reliance on paid advertising. Overall, SEO offers a competitive advantage in the digital marketplace. Sachs Marketing Group is here to help! Ecommerce SEO plays a pivotal role in this.

eCommerce 52

eCommerce SEO Non-Profit Customer loyalty 52

Sprout Social

AUGUST 28, 2023

Read on to find out about the 10 best AI marketing tools you can use to speed up your workflows. Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement.

Transform 89

Transform Copywriting Marketing Marketers 89

OnPassive Marketing

AUGUST 30, 2022

Email marketing is a powerful way to reach and engage your customers. And it can be used to drive sales and increase customer loyalty. Finally, email marketing is an affordable way to reach your customers and build your brand. Email Marketing Is Scalable.

Email Marketing 76

Email Marketing Customer loyalty Direct Mail Marketing 76

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience. Answer: Certainly!

Promotion 109

Promotion B2C Retail Direct Mail 109

OnPassive Marketing

MAY 22, 2022

As the digital marketing industry grows, customer interactions with brands become more frequent. To effectively engage customers in their digital journeys, one must first understand how they respond to trust-based marketing. What Is Trust-Based Marketing?

Customer 68

Customer Customer loyalty Marketing Marketers 68

Exposure Ninja

NOVEMBER 3, 2023

This not only attracts more leads but also increases the chances of those leads converting into sales, as customers are more likely to trust and buy from businesses they see as experts. Is your digital marketing underperforming ? We’ll go into more detail about thought leadership later in this guide.

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Use Insider

DECEMBER 13, 2023

Email marketing 101 What is email marketing? Email marketi ng is a digital marketing strategy that sends targeted emails to a specific audience. Even in 2024, it remains one of the most effective and direct ways to communicate with your customers.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Digital Marketer

JUNE 7, 2023

Build Your Social Media Strategy for Ecommerce After you’ve set your goals, build a comprehensive ecommerce social media marketing strategy that helps you achieve them. Your strategy should include the following: Define Your Target Audiences Who are your potential customers? Let’s try to understand.

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

Customers.ai

DECEMBER 29, 2023

Check out this chart from Yotpo based on their study “ The State of Customer Loyalty & Retention 2023 ”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? While brand loyalty is something everyone wants, it’s not easy to get. It’s something all brands dream of. Don’t believe me?

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

OnPassive Marketing

AUGUST 22, 2022

The next logical step for your business may be to establish a customer marketing strategy if you want to create a smooth customer experience. This post defines customer marketing and its advantages and examines various customer marketing strategies. How Does Customer Marketing Work?

Customer Marketing 73

Customer Marketing Customer Influencer Marketing Marketing 73