‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping
Sprout Social
NOVEMBER 4, 2024
But the opportunity for ecommerce is growing faster, with sales expected to increase 7-9% YoY, totalling up to $294 billion. This figure spikes even higher among younger consumers, with 78% of Gen Z and 70% of Millennials showing a readiness to invest in products that have captured the social spotlight.
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