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Winning customer loyalty starts with straight talk about tariffs

Martech

Wrapping up: Spend it if you have it I said that in an earlier MarTech article, “ Why smart marketers should front-load spending in 2025 ,” too. By that, I mean marketers lucky enough to get budget funding for new initiatives should spend it quickly before management can claw it back should markets turn sour.

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Email Personalization Best Practices: The Ultimate Checklist for Email Marketers

Litmus

We’ve put together a comprehensive guide to all the email personalization best practices you need to know, plus a handy-dandy downloadable to use for your team. 5 email personalization best practices for a winning strategy Email personalization takes effort, but it pays off big time for your email marketing strategy.

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Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove

Martech

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Creative power: The same team member can generate assets on the spot for any channel.

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Email Marketing 101: Vocabulary

Vertical Response

Email marketing is a powerful strategy for businesses to connect with their audience directly. Building a contact list is crucial as it forms the foundation of your email marketing efforts, allowing you to grow your audience by offering valuable content like ebooks and discounts in exchange for newsletter subscriptions.

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The execution team’s role in a martech center of excellence

Martech

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

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Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI

Customers.ai

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?)

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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI. By leveraging customer data, these advanced bots provide tailored solutions while offering a more human-like experience.