Winning customer loyalty starts with straight talk about tariffs
Martech
MAY 13, 2025
Wrapping up: Spend it if you have it I said that in an earlier MarTech article, “ Why smart marketers should front-load spending in 2025 ,” too. By that, I mean marketers lucky enough to get budget funding for new initiatives should spend it quickly before management can claw it back should markets turn sour.
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