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The marketing ROI problem has its roots in marketing culture

Martech

For most marketing functions there are two primary roadblocks to effective internal promotion and to developing ROI measures that the CFO and CEO can buy into. What’s more, branding leaders constantly promote the intangible benefits of their brand work, making the effort to calculate ROI seem futile.

Marketing 120
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PayPal for Enterprise: Building Solutions Across the Funnel

Neil Patel

There are a few key benefits to implementing contactless payments in-store: Better customer experience : Contactless payments allow for a quicker and smoother customer checkout experience. This speed makes for happier customers as well as greater customer loyalty. Touch Point 1: Finance. Social Media.

Finance 80
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202 Awesome ChatGPT Prompts to Boost Productivity

Hootsuite

Generate five ideas for cost-effective print marketing strategies that will help promote a local landscaping business. Create three product bundles that maximize value for customers of a home décor boutique. Design an effective customer loyalty program for a pharmacy that rewards repeat customers.

Product 93
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Top Innovative Online Business Ideas for 2024

Vertical Response

Online businesses open doors to a global audience, streamlining operations and reducing costs, all while promoting sustainability by reducing paper waste. These businesses not only offer unique value to customers but also promote sustainable consumption options. Content is key in affiliate marketing.

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How Natural Language Generation Can Help Your Digital Marketing

Neil Patel

Before we go in-depth about natural language generation and how it can help your promotions, let’s take a minute to explain what precisely natural language generation is and what it does. As a marketer, you know the importance of communicating regularly with your customers and would-be buyers. What Is Natural Language Generation (NLG)?

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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Marketing

Leverage technology to track your finances and profits. It's not just about acquiring new clients; it's about building lasting relationships that enforce customer loyalty. Lastly, hire leaders who embrace diversity and promote inclusion. Maintain a thorough understanding of your agency's financial health.

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10 Types of Emails in Email Marketing

Sachs Marketing Group

Maybe you’re sending out newsletters but are met with underwhelming open rates, or your promotional emails aren’t generating the desired conversions. The Special Offer Email A special offer email is a type of email communication businesses send to their email subscribers, offering exclusive deals, discounts, or promotions.