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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.

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A 6-point framework for maximizing influencer marketing ROI

Sprout Social

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

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How do you measure the value of a brand community? Ten ideas.

Businesses Grow

First, let’s be clear that when I say “community,” I mean either building or partnering with an online or offline community who: know each other gather for s unified purpose participate in the direction and evolution of the community This is different than influencer marketing, which I probably need to address in a separate post.

Branding 118
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Rethinking the influencer-brand relationship

Sprout Social

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

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What Types Of Marketing Are There?

InTouch Marketing

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. The synergy of these types of digital marketing components is a powerful force.

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What social media tasks to automate and what to personalize

Sprout Social

Focus on these top-down initiatives: Craft a compelling business case that showcases the potential impact of social media on key metrics like brand awareness, lead generation and customer loyalty. Influencer marketing Identifying potential influencers whose values, content and audience align with your brand’s goals.

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14 Valentine’s Day Marketing Ideas

Sachs Marketing Group

By providing customers with customized experiences and tailored content, brands can create a sense of relevance and increase engagement. Personalization can also help to improve customer loyalty, increase conversion rates, and drive sales. There are several ways to personalize digital marketing for Valentine’s Day.