Search Engine Land

JULY 17, 2023

Understanding the role of SEO in revenue generation is crucial for effective marketing and resource allocation. It helps you make informed decisions and optimize your marketing strategies for better business outcomes. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

SEO 95

SEO Customer Acquisition Transform Affiliate Marketing 95

Digital Marketer

JUNE 7, 2023

So, grab your favorite snack, sit back, and get ready to unlock the potential of social media for your ecommerce business. What is Ecommerce Social Media Marketing? What’s the benefit of having a social media presence? What Are the Benefits of Using Social Media for Ecommerce?

eCommerce 83

eCommerce Gen Z Millennials Social Media Marketing 83

OnPassive Marketing

APRIL 29, 2022

Marketing automation is the practice of using software to automate marketing processes. This can include activities such as email marketing, lead generation, and social media marketing. Automation allows marketers to focus on their core tasks while the software takes care of the marketing strategy.

Customer 90

Customer Branding Social Media Marketing CRM 90

Neil Patel

AUGUST 12, 2021

Most social media platforms are free, and if you use effective marketing strategies , promotions and advertising can be free (or cheap) as well. This article will help you understand how to use your existing resources and create a strategic restaurant marketing plan to grow your digital reach. People enjoy novelty.

Food 145

Food User-Generated Social Media Marketing Marketing 145

Hootsuite

MAY 20, 2021

Create ‘wow’ moments that boost customer loyalty and retention. Is your brand always seeking new ways to gain customer loyalty and retain customers? Catching the attention of customers long enough to make an impression can be a challenge in itself. Try it for Free.

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

OnPassive Marketing

SEPTEMBER 10, 2022

The main goals of customer marketing are to increase brand awareness, generate leads, and build customer loyalty. Customer marketing efforts often include market research, target market analysis, customer segmentation, customer profiling, and customer journey mapping.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Hubspot Marketing

JULY 28, 2023

Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Social media marketing These days, consumers expect brands to have an online presence — so if you haven't already, sign up for a business profile on a few social media sites.

Price 77

Price Marketing Mix Key Performance Indicator User-Generated 77

Digital Marketer

JULY 4, 2022

And you only beat the fierce competition with aggressive ecommerce marketing strategies like digital advertising , content marketing, social media marketing, etc. An SEO tool like Semrush or Ahrefs can help you with your research to build a strong marketing strategy based on real insights.

eCommerce 82

eCommerce Logistics Affiliate Marketing User-Generated 82

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 95

Social Media Marketing Marketing Strategy User-Generated Marketing 95

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 71

Marketing Strategy Telemarketing Customer loyalty Transform 71

OnPassive Marketing

AUGUST 24, 2022

Like most business owners, you probably think digital marketing is about designing pretty websites and posting appealing blog articles. But to see accurate results, you need a well-executed digital marketing strategy that includes content marketing. Top Reasons For Successful Content Marketing Campaigns.

Digital Marketing 71

Digital Marketing Content Marketing Marketing Marketers 71

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 62

Marketing Strategy Telemarketing Customer loyalty Transform 62

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Branding 128

Branding User-Generated PR Customer loyalty 128

OnPassive Marketing

OCTOBER 1, 2022

As a marketer, it’s essential to understand the difference between traditional marketing and growth marketing. Traditional marketing focuses on building brand awareness and creating customer loyalty. On the other hand, growth marketing focuses on acquiring new customers and growing the business.

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Sachs Marketing Group

JUNE 21, 2023

A lack of brand awareness can lead to missed opportunities, lower customer loyalty, and ultimately a decline in revenue. Digital marketing is the knight in shining armor for increasing brand awareness. It helps in increasing visibility, engaging with customers, driving website traffic, generating leads, and boosting sales.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Hootsuite

MAY 17, 2022

Instagram can be your all-in-one sales funnel, as long as you set it up for success with a solid Instagram marketing strategy. Here’s what a simple sales funnel looks like in the context of social media marketing : However, traditional sales funnels miss two important elements of modern marketing: loyalty and retention.

User-Generated 119

User-Generated Social Media Marketing PR Customer loyalty 119

Vertical Response

MAY 29, 2023

By sending targeted and personalized messages, businesses can show their customers that they understand their needs and are invested in their success. This can lead to increased customer loyalty and retention.

Price 95

Price CRM Email Marketing Analytics 95

GrowMatik

SEPTEMBER 19, 2021

What does a marketing automation specialist actually do? Marketing automation is about using software to automate marketing activities. It includes activities such as email marketing, social media marketing, personalized content on websites, popups and more. Lead management.

Marketing Automation Platform 52

Marketing Automation Platform Customer Journey Marketing Marketers 52

SmartBrief - Marketing

JULY 25, 2023

In contrast, less than 15% of the marketing leaders surveyed by Forrester said they planned to cut their marketing technology budget or social media marketing spend. But still, how do you optimize your social media marketing efforts when your campaign budgets are shrinking?

User-Generated 52

User-Generated Social Media Marketing Global Marketing Advertising 52

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount. Top B2B Digital Marketing Trends for 2021. Agile Marketing. Authentic Human Connection.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

DIY Marketers

AUGUST 9, 2021

DIY marketing is the practice of controlling and managing your marketing process. DIY marketing doesn’t mean that you DO everything yourself. DIY marketing means that you own the marketing process, marketing strategies and marketing decisions for your business. Relationship marketing.

Marketing 52

Marketing Marketers Outbound Marketing Advertising 52

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion by 2025.

Digital Marketing 88

Digital Marketing Marketing Strategy Shoppers User-Generated 88

Duct Tape Marketing

MAY 2, 2017

Email marketing. Social media marketing. When small businesses sit back and think what they need the most as it relates to their marketing efforts, there is a tie between having a clear marketing strategy and implementing effective advertising. Organic SEO. Produce keyword rich, educational content.

Non-Profit 62

Non-Profit Customer loyalty B2C Marketing 62

Power Digital Marketing

DECEMBER 11, 2022

Whether you’re wanting to learn more about affiliate marketing strategies or simply looking for ways to market your business yourself, Instagram has endless advantages to doing so. Social media networks like Instagram provide global exposure for brands with just a few clicks, an eye-catching profile photo and engaging posts.

Retail 52

Retail Affiliate Marketing User-Generated Digital Marketing 52

Sachs Marketing Group

JANUARY 17, 2024

There are clear differences between online vs. offline marketing strategies for small businesses. Online marketing offers unparalleled audience targeting and analytics but demands digital savvy and constant adaptation to evolving platforms. What is Online Marketing?

Marketing Strategy 75

Marketing Strategy Direct Mail Marketing Marketers 75

Marketing Insider Group

DECEMBER 15, 2010

About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 69

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 69

Marketing Insider Group

JUNE 11, 2010

Social Media And Your Personal Brand 9 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 65

Telemarketing Customer loyalty Inbound Marketing B2C 65

Marketing Insider Group

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. It wasn’t inspired by anything other than the main challenges of my peers across the diverse world of corporate B2B Marketing.

Telemarketing 77

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 77

Marketing Insider Group

JUNE 22, 2010

In my next post I will highlight the top things B2B Marketers need to consider when looking into mobile marketing strategies. That Is A Lot Of Time Spent Online Using Social Media Augmented Reality For B2B Marketing in 2011? Well get ready for the next wave of innovation in the mobile arena. Summit Holy Cow!

Telemarketing 77

Telemarketing Customer loyalty Inbound Marketing B2C 77

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 48

Marketing Strategy Branding Market Segmentation Marketing Mix 48

Marketing Insider Group

NOVEMBER 2, 2010

Related Posts: How To Focus On Your Marketing Plan Internet Trends From The Web 2.0 Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 68

Telemarketing Customer loyalty Inbound Marketing B2C 68

Marketing Insider Group

DECEMBER 7, 2010

Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. David starts with this great point: The internet has upended how consumers engage with brands.

Telemarketing 78

Telemarketing Transform Inbound Marketing Customer loyalty 78

Marketing Insider Group

JULY 6, 2010

Try These Traditional Tactics Now How to Nurture The Great Unknown Leads Lead Generation Programs That Work Integrate Social Media Into Your Marketing Mix Confessions Of A B2B Marketer About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 75

Telemarketing Customer loyalty Marketing Mix Inbound Marketing 75

Marketing Insider Group

AUGUST 19, 2010

Related Posts: How To Focus On Your Marketing Plan Whatever Happened to Marketing Strategy? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 71

Telemarketing Customer loyalty Inbound Marketing B2C 71

Marketing Insider Group

AUGUST 5, 2010

Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 81

Telemarketing Customer loyalty B2C Inbound Marketing 81

Marketing Insider Group

NOVEMBER 1, 2010

Consumers do not participate in social media so that marketers can throw SPAM in their faces. Consumers participate in social media because of the basic human need to connect. Social media marketing needs to figure out how to create meaningful relationships with consumers.

Marketing Mix 75

Marketing Mix Telemarketing Customer loyalty Social Media Marketing 75

Marketing Insider Group

JUNE 29, 2010

Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty Whitepaper 77